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Nick Liddell

Nick Liddell is tagged in 2 stories.
5 Things Children Need to Know About Brands
5 Things Children Need to Know About Brands

Marketing and Comms / It's beginning to feel a lot like Christmas. Advertising's big spenders are ramping up for their favourite time of the year. The marketing machine that amplifies the magic of Christmas is swinging into action and it's an awesome sight to behold. Christmas is getting bigger and bigger each year. In the United States, Black Friday signals the beginning of a festive spending spree that last year was estimated at nearly $60 billion, a rise of over 10 percent on the previous year. - 10 years ago

Why Most Innovation Turns Out To Be Rubbish
Why Most Innovation Turns Out To Be Rubbish

Products and Design / In a 2006 white paper by AcuPOLL North America, Mark Sneider analysed 20,000 new product launches and found — in his own words — that “barely ten percent” succeed. It’s not difficult to think of products that failed to capture the collective imagination: Guinness Red, Heinz purple and green EZ Squirt ketchup, Pepsi Blue, Supersize at McDonald’s ... The history of innovation is littered with failure. None of this is news. But it is shocking if you think about it long enough. If the AcuPOLL figure is even remotely close to being representative of the truth, innovation teams around the globe waste 90% of their time and available resources. There aren’t many professions where such a high rate of failure is considered acceptable. - 11 years ago