It's beginning to feel a lot like Christmas. Advertising's big spenders are ramping up for their favourite time of the year. The marketing machine that amplifies the magic of Christmas is swinging into action and it's an awesome sight to behold. Chri... View More
In a 2006 white paper by AcuPOLL North America, Mark Sneider analysed 20,000 new product launches and found — in his own words — that “barely ten percent” succeed. It’s not difficult to think of products that failed to capture the collectiv... View More