Phillip Barlag
5 Ways to Create a Culture of Sustainability in Any Company
Organizational Change / There is no simple way to identify a leading company in sustainability. Given the proliferation of ratings, rankings, blogs and indices, there is no shortage of opinions, and often these are in direct conflict with one another. The methodologies used to calculate performance are often very opaque, or nonexistent. Even highly reputable organizations, based on a good core of data, often produce wildly divergent results from one another. And once the pundits get a hold of any ranking, they usually tear it to pieces, bringing their own criteria, opinions and biases to bear and further muddying the waters. While the debates are often fierce, no one can really agree on what sustainability itself really means. - 9 years ago
Three Hidden Killers of Sustainability Programs
Marketing and Comms / In the past decade, corporate sustainability and corporate social responsibility (CSR) programs have come a long way, with companies putting real money and staff into the efforts. Increasingly, companies have appointed top executives to be held accountable in these areas, and just about every big firm issues some kind of sustainability or CSR report.But despite the continued focus, progress remains slower than hoped. Why? After all, studies continue to show that CEOs rank sustainability as one of the most critical business drivers that will affect their company’s success — and financial performance — in the years to come. - 9 years ago