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Rachel Whitacre

Director of Consumer Insights and Activation
Sustainable Brands

Rachel Whitacre is tagged in 1 stories.
How Can We Direct Consumers Toward More Impactful Sustainable Behaviors?
How Can We Direct Consumers Toward More Impactful Sustainable Behaviors?

Consumer Behavior Change / Research from Sustainable Brands and Ipsos reveals a global misperception on the most impactful sustainable behaviors — with a belief that recycling will yield bigger benefits than eating plant-based diets, increasing energy efficiency, and 58 more impactful choices. - 2 years ago