Rachel Whitacre is a sustainability and marketing professional with a focus on consumer insights, behavior change, and purpose-driven brand communications. As Director of Consumer Insights and Activation at Sustainable Brands, she leads SB’s Socio-Cultural Trends Research, ASAP Ad Testing Tool, Workshops, and Working Groups. Prior to joining Sustainable Brands, Rachel held several roles in Marketing and Advertising, where she worked with clients including Unilever, GlaxoSmithKline, and American Express. Rachel lives in New York City and recently completed her Master’s degree in Sustainability Management from Columbia University.
Rachel Whitacre
Director of Consumer Insights and Activation
Sustainable Brands
Rachel Whitacre is tagged in 16 assets.
Video
Research Insights: Sustainability Claims that Drive Consumer Purchase
Greenwashing and greenhushing and green marketing, oh my! If, when, and how to communicate sustainability in marketing claims continues to be loudly debated, while new buzzwords are coined to describe suspected trends. Quantitative research from NYU ... View More
Video
SB Research Insights: Consumer Intentions and Actions around Sustainable Lifestyles
For the last hundred-plus years, brands have been key drivers of culture and associated social norms through their media influence, visibility on-shelf, and omnipresence in consumers' day-to-day life, affording companies the opportunity and responsib... View More
Video
Workshop: Assessing and Accelerating Your Corporate Sustainability Journey
Join cross-functional brand leaders and sustainability practitioners for a hands-on experience charting a path toward brand transformation and regeneration in this dynamic workshop led by Sustainable Brands Center of Excellence experts. Explore the B... View More
Video
Research Insights Series: Consumer Preferences and Behaviors
In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability- and regeneration-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a gre... View More
Slides
Research Insights Series: Consumer Preferences and Behaviors
In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability- and regeneration-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a gre... View More
Video
Research Insights Series: Consumer Preferences and Behaviors
In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More
Video
Research Insights Series: Consumer Preferences and Behaviors
In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More
Video
Research Insights Series: Consumer Preferences and Behaviors
In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More
Video
Research Insights Series: Consumer Preferences and Behaviors
In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More
Video
Research Insights Series: Consumer Preferences and Behaviors
In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More
Video
Research Insights Series: Consumer Preferences and Behaviors
In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More
Video
Research Insights Series: Consumer Preferences and Behaviors
In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More
Video
Research Insights Series: Consumer Preferences and Behaviors
In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More
Slides
Research Insights Series: Consumer Preferences and Behaviors
In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More
Video
Consumers and The Nine Sustainable Behaviors: Learnings from Sustainable Brands’ 2022 Socio-Cultural Trend Tracking Research
This presentation will focus on the changing drivers and behaviors of mainstream consumers around the intersection of brands and sustainable living. We’ll deep dive into adoption, motivators, and barriers through the lens of the Nine Sustainable Be... View More
Article
How Can We Direct Consumers Toward More Impactful Sustainable Behaviors?
Research from Sustainable Brands and Ipsos reveals a global misperception on the most impactful sustainable behaviors — with a belief that recycling will yield bigger benefits than eating plant-based diets, increasing energy efficiency, and 58 more... View More
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