Rebecca MacWhirter

Holistic, Brand-Led EPR Initiatives Key for Achieving Benefits of Circular Economy

Product, Service & Design Innovation / With three billion new middle-class consumers projected to enter the global marketplace in the coming decades[1], it is now widely acknowledged that the global economy of tomorrow will face material scarcity and supply chain insecurity at an unprecedented scale — an inevitable consequence of an industrial era based on a make/use/dispose model. These new realities have galvanized an international community of academia, NGOs, governments and corporate interests to promote new principles to guide future economic decision-making. - 7 years ago