Rosalind A.

"With Great Power ...": How to Give Consumers Formal Responsibility for Addressing Sustainability

Marketing and Comms / The Internet and by extension social media have made it possible for consumers to obtain information easily and to voice their opinions about products, companies, and people. Consumers also have the power to speak directly to product and service providers in a way that was previously unheard of. It was Voltaire that said, “With great power comes great responsibility” — with that power what is the consumer’s great responsibility? - 10 years ago