Russ Stoddard

Russ Stoddard is tagged in 5 stories.
3 Things CEOs Must Understand When Pivoting to Purpose
3 Things CEOs Must Understand When Pivoting to Purpose

Leadership / Dear CEO, I know it’s lonely at the top. Each day you contend with a boiling stew of global competition, digital transformation, labor issues and challenging board members, to name a few. You walk this tightrope while hewing to a notion of shareholder primacy that has guided you throughout your career — the need to maximize financial profits and consider shareholders above all other stakeholders. And now, here comes society nipping at your heels, demanding that you incorporate social purpose into your corporation. - 1 year ago

Can Being Socially Responsible Get You a Date?
Can Being Socially Responsible Get You a Date?

Marketing and Comms / In my book, Rise Up: How to Build a Socially Conscious Company, I made a number of predictions about the future, ranging from the rise of women to a more equitable and influential role in the workplace to the growth of worker collectives, such as co-ops and employee-owned companies, in the marketplace. I also predicted that ratings systems would proliferate in every walk of life, from companies to cities to individuals: - 1 year ago

GoodWell Certification Using Machine Learning to Boost Employee Satisfaction
GoodWell Certification Using Machine Learning to Boost Employee Satisfaction

Organizational Change / The world of social enterprise is full of surprising stories. How each of us landed here, pursuing purposeful work that helps solves the world’s most pressing problems, never ceases to amaze me. - 1 year ago

Be a Purpose-Driven Business by Being a Purpose-Driven Workplace
Be a Purpose-Driven Business by Being a Purpose-Driven Workplace

Organizational Change / This is an excerpt from Rise Up: How to Build a Socially Conscious Business, released this week from Elevate Publishing. Purpose-driven companies regard employees as their most critical resource, one to be nurtured and sustained rather than exhausted and played out like a mine with a short-term life expectancy. - 1 year ago

Advertisement
Organizational Culture *Is* Strategy
Organizational Culture *Is* Strategy

Walking the Talk / It’s said that Peter Drucker, world-renowned business management superstar, once famously commented, “Culture beats strategy.” Or “Culture eats strategy for breakfast.” While neither version has been authenticated as being said by Drucker, I understand the proposition, which places an importance on the value of culture to a business. That said, I think it’s really missing the point because organizational culture is strategy. - 2 years ago

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2019 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.