Sarah DaVanzo is tagged in 2 stories.
Collaboration /
According to a Berkeley study, one properly shared car reduces the need for nine owned cars. Participating in a car co-op may not be up your alley, but there are plenty of Millennials eschewing ownership and Boomers that are downsizing who buy into the notion of the “Collaborative Economy” — making co-owning cars a viable option for some.
- 10 years ago
Marketing and Comms /
With the announcement of the first synthetic burger grown in a petri dish, would it be more or less shocking to say “human waste is the currency of the future”? “Carbon footprints” and “data footprints” are carving the way for “microbial footprints.” Consumers are paying to get dirty … germ-dirty, that is. “Going viral" is taking on a whole new meaning in marketing. Online communities are flourishing around “intestine communities.” Brand ecosystems now have as much to do with biology as technology."Rotten" Is the New "Improved"
- 10 years ago