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Scott Boylston

Scott Boylston is tagged in 1 stories.
Sustainability, Virtuous Cycles and (Gasp!) Brand Self-Actualization
Sustainability, Virtuous Cycles and (Gasp!) Brand Self-Actualization

Behavior Change / “Intrinsic growth of what is already in the organism, or more accurately of what is the organism itself ... self-actualization is growth-motivated rather than deficiency-motivated.” — Abraham MaslowConsumer expectations of sustainable business practices are higher now than ever before, with as much attention being paid to the way a company behaves as to what products or services it offers. And in our interconnected world, consumers are less tolerant of discrepancies between brand claims and news reports of unsustainable and unethical practices. The question “is this company a good corporate citizen?” is increasingly common in consumer decision-making. - 6 years ago

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