Continuing a positive trend of transparency in the food industry, Starbucks' latest campaign focuses on the quality and sourcing of its coffee beans, as sustainability and health concerns continue to motivate consumers to ask, "Where does this c... View More
GE’s imagination at work is going Hollywood with Datalandia, a web series created to help consumers understand the cumbersome world of the industrial Internet. Filmed at Miniatur Wunderland, an attraction featuring model trains and towns in Hamburg... View More
The ongoing battle over the increasing girth of American consumers is heating up — again.Marketers have joined forces on a $50 million campaign plugging front-of-pack labeling called Facts Up Front, dually motivated by bettering their image among c... View More
An alliance of 17 North American brands led by Walmart, Gap and Target has unveiled the details of its independent Bangladesh Worker Safety Initiative — a five-year pact that aims to improve conditions at Bangladesh garment factories and establish ... View More
Jeffrey Hollender, co-founder of Seventh Generation, and his daughter Meika are extending the ethos and ethics of the pioneering sustainable care products brand to the world’s first sustainable condom, carrying the slogan, "Do what's natural.&... View More
On Thursday, the Obama Administration announced that it would be suspending trade privileges extended to Bangladesh as a result of the country's neglect of workers' rights. "I have determined that it is appropriate to suspend Bangladesh's design... View More