Sheila Shayon is tagged in 66 stories.
Page 4 of 4.
Marketing and Comms /
Continuing a positive trend of transparency in the food industry, Starbucks' latest campaign focuses on the quality and sourcing of its coffee beans, as sustainability and health concerns continue to motivate consumers to ask, "Where does this come from?"Launched on Sunday during the Emmys, the new documentary-inspired TV ad shows the heritage of the cafe chain's Arabica coffee beans. "The bean matters, because you cannot roast in quality, you cannot roast in complexity," the voiceover says as black-and-white footage of coffee plantations and the roasting process runs.
- 10 years ago
ICT and Big Data /
GE’s imagination at work is going Hollywood with Datalandia, a web series created to help consumers understand the cumbersome world of the industrial Internet. Filmed at Miniatur Wunderland, an attraction featuring model trains and towns in Hamburg, Germany, the "summer blockbuster"-like series, replete with blood-sucking vampires and extraterrestrials, aims to show that the Internet as we know it infiltrates much more than what meets the eye.
- 10 years ago
Marketing and Comms /
The ongoing battle over the increasing girth of American consumers is heating up — again.Marketers have joined forces on a $50 million campaign plugging front-of-pack labeling called Facts Up Front, dually motivated by bettering their image among consumers and getting federal regulators off their backs. The Facts Up Front initiative actually began in 2011, displaying stats such as calories, saturated fat, sodium and sugar content, but it was promoted lightly and had little effect on consumer sentiment.
- 10 years ago
Supply Chain /
Jeffrey Hollender, co-founder of Seventh Generation, and his daughter Meika are extending the ethos and ethics of the pioneering sustainable care products brand to the world’s first sustainable condom, carrying the slogan, "Do what's natural." Toxin-free, fair trade Sustain condoms are made in India and are set to be in stores by January 2014 — the first product from the father-daughter team behind Hollender Sustainable Brands.
- 10 years ago
Supply Chain /
On Thursday, the Obama Administration announced that it would be suspending trade privileges extended to Bangladesh as a result of the country's neglect of workers' rights. "I have determined that it is appropriate to suspend Bangladesh's designation … because it is not taking steps to afford internationally recognized worker rights to workers in the country," President Obama wrote in a message to Congress. The decision, regarded widely as a stern warning to the nation, will effectively end special tax breaks on exports to the US that are meant to help developing economies.
- 10 years ago