SB Brand-Led Culture Change 2024 - Discount ends April 7th!

Sheila Shayon

Sheila Shayon is tagged in 66 stories. Page 3 of 4.
Colgate-Palmolive: How a Player with a Global Footprint Is Attempting to Tread Lightly
Colgate-Palmolive: How a Player with a Global Footprint Is Attempting to Tread Lightly

Stakeholder Trends and Insights / It’s tough being one of the largest consumer-facing companies as the troika of transparency, sustainability and ethical behavior increasingly challenges a brand’s reputation and social media assures there is no place to hide. - 8 years ago

Admonishing Deniers, Religious Groups Openly Putting Their Faith in Climate Science
Admonishing Deniers, Religious Groups Openly Putting Their Faith in Climate Science

Stakeholder Trends and Insights / Caring for God’s creation is a key tenet of diverse Christian faiths including Presbyterians, Evangelicals, Lutherans, Methodists, Quakers and Baptists, who have all cited action to address climate change as a moral obligation. And Pope Francis has repeatedly made the religious case for addressing global warming, warning, “if we destroy Creation, Creation will destroy us.” - 8 years ago

Multitude of Mindfulness Apps Making Mental Health on the Go More Manageable
Multitude of Mindfulness Apps Making Mental Health on the Go More Manageable

Product, Service & Design Innovation / If you doubt the mainstreaming of mindfulness, look no further than a key session at the 2015 Annual Meeting of the World Economic Forum in Davos in January, called Mindfulness Meditation.It’s a new era, where technology can directly measure and influence our moods, attitudes and behavior, which when woven together into a societal tapestry, could be a Trojan Horse for a more sustainable ethos. - 8 years ago

Global Stewardship Required to Avoid Silent Spring, Summer, Winter and Fall
Global Stewardship Required to Avoid Silent Spring, Summer, Winter and Fall

Chemistry, Materials & Packaging / It’s been 53 years since the publication of Rachel Carson’s Silent Spring, a shocking exposé of chemical pollutants and their impact on the Earth's ecosystems. - 9 years ago

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Lemons to Lemonade? Turning the Climate Crisis Into a Market Opportunity
Lemons to Lemonade? Turning the Climate Crisis Into a Market Opportunity

Marketing and Comms / As much as climate change is now in regular rotation in the daily news, we’re still a long way from knowing exactly how it will change life as we know it. But as changes become evident, new business opportunities have already presented themselves – take, for example, extinction tourism: The concept surfaced in marketing campaigns in 2008 as companies began offering packages tied to global warming, “using climate change as a marketing pitch, a ‘see it now before it’s gone’ kind of thing,” said Ayako Ezaki, communications director for the International Ecotourism Society at the time. - 9 years ago

How Cryptocurrency Is Lifting Hope for South Africa's Women
How Cryptocurrency Is Lifting Hope for South Africa's Women

Product, Service & Design Innovation / Digital currency, aka cryptocurrency, is shaking up the financial industry’s entrenched institutions, and now its potential for doing good is dawning — as it enables accountability and financial sovereignty one mobile click at a time.Stellar, a nonprofit building a global digital platform for money transfer, is partnering with open-source text messaging network, Vumi, to empower young women in South Africa in an aptly titled program, Give a Girl a Savings Account. - 9 years ago

Solomon to Sustainability Laggards: Catch-Up Will Become Harder to Play
Solomon to Sustainability Laggards: Catch-Up Will Become Harder to Play

The Next Economy / Joel Solomon, a pioneer in social venture capital, is chairman of Renewal Funds, Canada’s largest organization in the sector.With $98m in assets under management, Renewal Funds invests in organic food, responsibly made products and environmental innovations. Its portfolio includes Alter Eco, Aquatic Informatics, Elevation Brands, Sensible Organics, Seventh Generation and Sweet Earth, to name a few. - 9 years ago

Marketers Cleverly Crafting Brand Messaging to Broaden Appeal of Better Products
Marketers Cleverly Crafting Brand Messaging to Broaden Appeal of Better Products

Marketing and Comms / As Super Bowl XLIX shapes up to kick off on Sunday, NBC is selling 30-second spots for $4.4-4.5 million, and 95 percent of in-game ad inventory is already sold on what has become digital advertising’s biggest day.By leveraging a massive event such as the Super Bowl, which last year set a record as the most-watched American television program in history with an average audience of 111.5 million viewers, more marketers are betting millions on shifting those viewers’ perception and understanding of sustainability with their carefully crafted ads. - 9 years ago

For Clifford, Hope Springs Eternal for 'The Greening of Asia'
For Clifford, Hope Springs Eternal for 'The Greening of Asia'

Organizational Change / Mark Clifford’s forthcoming book, The Greening of Asia: The Business Case for Solving Asia’s Environmental Emergency (Columbia Business School Publishing, March 2015), offers a hopeful take on major trends in the region, such as entrepreneurs and entrepreneurial companies working together to generate solutions in energy, land and water conservation that are efficient and sustainable. - 9 years ago

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Drones: Sustainability's New Wingmen?
Drones: Sustainability's New Wingmen?

Product, Service & Design Innovation / Drones have already disintermediated the aerospace/defense industry and have crossed the threshold from commercial to consumer, delivering to the average person the world’s most powerful personal computer. The potential for good in industrial agriculture, wildlife conservation and animal poaching, monitoring of factory farms, and prevention and early detection of forest fires is unprecedented.Drones can make granular crop maps for farmers, monitor illegal logging, track sometimes elusive endangered species in their habitats, and even drill down to track the sounds of animals as small as bats. - 9 years ago

Big Data + Smart Tech: An Elixir for a Sustainable Future?
Big Data + Smart Tech: An Elixir for a Sustainable Future?

ICT and Big Data / The global population is projected to top nine billion by 2050, according to the United Nations Department of Economic and Social Affairs.And it’s no secret that with our already-assaultive consumption of the planet’s natural resources, the food, water and energy required to feed that population — two billion more than today’s — will be unsustainable unless current patterns are changed.Fortunately, emerging technologies and disruptive business models are playing a key role in helping companies and consumers operate more efficiently. - 9 years ago

Sustain Condoms Calling on Young Women to Treat Their Bodies Like Temples
Sustain Condoms Calling on Young Women to Treat Their Bodies Like Temples

Marketing and Comms / Since launching in 2013, Sustain Condoms, the first Fair Trade-certified brand of condoms, has been cheekily encouraging its target market — women ages 25-35 — to “Do what’s natural.” - 9 years ago

Two Film Contests Aiming to Teach the Importance of 'Real Food'
Two Film Contests Aiming to Teach the Importance of 'Real Food'

Marketing and Comms / Recognizing the power of film as an educational tool, two contests — both geared towards highlighting the importance and complexity of the world’s food system — through short films are accepting submissions.The first, the Real Food Media Contest, is part of the Real Food Media Project, a collaborative initiative with both online resources and grassroots events nationwide for sharing stories of sustainable food and farming, and ‘myth-busting’ in the process.“The Contest taps into the growing interest about food from all corners of the country and inspires up-and-coming filmmakers alongside established ones to create original, bold — and super short — content,” said founder and director Anna Lappé. - 9 years ago

Almost 400,000 Fill NYC Streets to Drive Home the Need for Climate Action
Almost 400,000 Fill NYC Streets to Drive Home the Need for Climate Action

Collaboration / Almost 400,000 people turned out in NYC yesterday for the US edition of the People's Climate March, the largest protest in the history of the issue, joined by more than 2,000 events in 166 countries worldwide.The streets began to fill up about 10:30am, with the official start scheduled for 11:30am, at 59th Street and Columbus Circle. - 9 years ago

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Klein: Capitalism Is Unsustainable and Driving Climate Disaster
Klein: Capitalism Is Unsustainable and Driving Climate Disaster

The Next Economy / In her new book, This Changes Everything: Capitalism vs. the Climate (due in stores September 16), author and social activist Naomi Klein espouses that capitalism, rather than carbon, is the core issue and key driver in imminent climate disaster. Klein argues that current carbon trading programs, for example, offer perverse motivation, enabling manufacturers to produce excess greenhouse gases, which they are then compensated to reduce. Therefore, a fight against climate change is a fight against the inherent values of capitalism. - 9 years ago

Food Forward: The Food Revolution Is Being Televised
Food Forward: The Food Revolution Is Being Televised

Marketing and Comms / A new documentary TV series, “Food Forward,” highlights the range of issues created and affected by our increasingly unsustainable food ecosystem, as well as the “food rebels” helping to transform it. The 13-episode series premieres on PBS on September 4.“Food Forward” highlights farmers, ranchers, chefs, scientists, teachers and fishermen in more than 50 US communities who are part of a rising urban agriculture, building local food systems and contributing to a cleaner, more sustainable economy. Interestingly, many of the methods modeled by these food revisionists emulate more traditional farming, ranching and fishing models. - 9 years ago

RPGs Tapping Energy, Smarts of Gamers to Generate Understanding of Global Problems
RPGs Tapping Energy, Smarts of Gamers to Generate Understanding of Global Problems

Marketing and Comms / Gaming, particularly role-playing games (RPGs), is increasingly serious business — US retail revenue from the video game industry was estimated at $887 million as of February 2014, and the global video game industry now exceeds $76 billion with projections of $86 billion plus by 2016. - 9 years ago

Millennials' Interest in Social Responsibility Prompts Documentary Boom from Netflix
Millennials' Interest in Social Responsibility Prompts Documentary Boom from Netflix

Stakeholder Trends and Insights / As Andrew Swinard noted recently in Crain’s Chicago Business: “For millennials — who, at 86 million strong, make up the largest population group the US has ever seen — social responsibility is the new religion.”Which could be a reason streaming media service Netflix, which is spending $3 billion on expanding its original content domestically and abroad, is moving left — shrewdly acquiring exclusive rights to several cause-related and hard-hitting documentaries in a bit for broader adoption by Millennials. - 9 years ago

A Sustainability Tale of Two Cities: Dubai and London
A Sustainability Tale of Two Cities: Dubai and London

Products and Design / The term permaculture, coined by Australians Bill Mollison and David Holmgren in 1978, originally referred to "permanent agriculture" but was subsequently broadened to include "permanent culture”:"Permaculture is a philosophy of working with, rather than against nature; of protracted and thoughtful observation rather than protracted and thoughtless labor; and of looking at plants and animals in all their functions, rather than treating any area as a single product system." (Mollison)Its three cardinal tenets: care for the earth, care for the people, and return of surplus. - 9 years ago

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Effective Sustainability Initiatives Garner Accolades from Cannes, IPA
Effective Sustainability Initiatives Garner Accolades from Cannes, IPA

Marketing and Comms / The word sustainability, first used around 1727, is derived from the Latin sustinere (tenere, to hold; sus, up). By that definition, sustainability just got a boost at the recent Cannes Film Festival as superstar musician/activist Bono was awarded the inaugural Cannes LionHeart award for his humanitarian work.Bono used the occasion to call on the global advertising community to become the "creative engine of capitalism" and "the world’s thermostat" to tackle problems such as AIDS. - 9 years ago