Steven Johnson

Steven Johnson is tagged in 3 stories.
Driving Sustainability: Lessons from Public Health
Driving Sustainability: Lessons from Public Health

Behavior Change / Experts in public health have struggled with enabling behaviour change for years. The sustainability sector should learn what it can from their experiences. Consumer behaviour change is the challenge of our time. As governments and brands are beginning to realise, upstream improvements are relatively easy to make compared with the herculean task of shifting consumer behaviours downstream. While the sustainability community is just beginning to get to grips with the gravity of this challenge, our colleagues in public health have been wrestling with it for decades. Great progress has been made, but hard lessons have been learned — costly, time-consuming lessons that we can all learn from. - 7 years ago

Behaviour Change: Collaboration and Strong, Independent Leadership Required
Behaviour Change: Collaboration and Strong, Independent Leadership Required

Behavior Change / Consumer behaviour change is the challenge of our time. An effective response will require increased capacity and capability across the sector: more skills, different skills and more people with those skills. If we are to achieve this, we need cross-sector collaboration with strong, independent leadership. - 8 years ago

The Future of Sustainability Is Design, Not Communication
The Future of Sustainability Is Design, Not Communication

Marketing and Comms / When it comes to building brands and driving change, effective communication is a prerequisite. Unsurprisingly then, communications are often the first port of call when it comes to the unique challenges and opportunities that sustainability represents for today’s brands.However, emerging cultural, economic and technological trends related to sustainability are forcing brands to think differently about the role of communications in their wider brand ecosystem. As is so often the case, when the game is changing this quickly, a more effective solution requires a redefinition of the problem. - 8 years ago

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2021 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.