Marketing and Comms / While a circular economy will present huge challenges to most brands' conventional business models, there are huge opportunities for those who embrace and adapt to this change — while those who drag their heels with incremental changes will undoubtedly fall behind. - 4 years ago
Marketing and Comms / If I was given a dollar for every time I saw the Sustainable Development Goals’ multi-colored icon grid in a sustainability presentation, I would be a rich man. But the SDGs are a great example of how ubiquity doesn’t necessarily equal a successful communications/engagement strategy. - 6 years ago