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Trish Wheaton

Trish Wheaton is tagged in 1 stories.
No More Eco-Babble: How to Construct a Meaningful Social-Good Narrative
No More Eco-Babble: How to Construct a Meaningful Social-Good Narrative

Marketing and Comms / For the second year in a row, I was in Cannes last month doing a Palais session on marketing sustainability. This year, I was joined by my colleague Chip Walker, director of global planning for Young & Rubicam. Our strategic planning workshop was called “Beyond Eco-Babble: How to Change the Conversation Around Social Good.”Cannes has extremely stringent criteria for its sessions and getting on the program is akin to winning a Lion. In response to my initial proposal, the organizers told me that while they view marketing sustainability as critically important and definitely wanted to include it as a workshop, as a topic it can be too serious, a bit of a mood-kill and not very much fun. - 6 years ago

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