Vicky Grinnell-Wright

Vicky Grinnell-Wright is tagged in 5 stories.
Taking a Look Inside: How Are We, the Sustainability People, Doing?
Taking a Look Inside: How Are We, the Sustainability People, Doing?

Leadership / Change agency, as it applies to sustainability, is an increasingly popular subject in prestigious academic institutions, government conversations, NGOs and businesses globally. Permeating the communities and conversations of the sustainability fraternity, we find inspiring ideas, language, energy, ambition and commitment. But is there also an increasing sense of frustration, helplessness and a dose of ultimately unhelpful cynicism around our own effectiveness? - 5 years ago

Why Water-Saving Advice Won’t Work
Why Water-Saving Advice Won’t Work

Behavior Change / To the tune of Dolly Parton’s "Sometimes it’s hard to be a woman," I hear myself humming, "Sometimes It’s hard to be a sustainability person… giving all our love to just one plan."That plan — to educate, to warn, to inform, ergo ‘get people to use less water’ — is more than ambitious (especially in the UK). It is unproductively naive, unless we get behaviour change expertise involved at the front, middle and centre of our work. Here is why … - 6 years ago

Employee Engagement: Why Motivating the Elephant Is Better Than Rewarding the Rider
Employee Engagement: Why Motivating the Elephant Is Better Than Rewarding the Rider

Behavior Change / Many organisations are grappling with the same question: How do we create an employee reward and recognition programme designed to deliver widely adopted and sustained pro-environmental behaviours? - 6 years ago

Stop Speaking Martian: How to Effectively Translate the Language of Sustainability
Stop Speaking Martian: How to Effectively Translate the Language of Sustainability

Marketing and Comms / As the sustainability profession grapples with how it can invite and entice a new internal conversation with a broader, ‘beyond-sustainability-silo’ brand and business audience, we are struggling with many fundamental challenges. Language is one of these. But why so? - 6 years ago

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Forget the 'S' Word: How to Make a Sustainable Lifestyle Sexy and Aspirational
Forget the 'S' Word: How to Make a Sustainable Lifestyle Sexy and Aspirational

Marketing and Comms / This is a call for lots less chatter, twitter and yammer about the earth’s limits and in place of those, a world of new, real and lively conversations around ‘persuasive’ limits.Let me give an example of why: According to the latest data, concentrations of carbon dioxide in the global atmosphere have reached 400 parts per million (ppm) for the first time in human history. The problem, however, is that that very sentence is capable of making otherwise contented people run screaming for the nearest copy of Hello magazine. - 6 years ago

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