Consumer Behavior Change

Challenge Your Boss to an 'Edge Pledge' to Fight Extinction

Who wouldn’t want to dare their boss to a challenge that would put them ‘on the edge’? Perhaps seeing them sky dive, or getting a diamond nose piercing? Or even wearing a crazy costume to a company conference? Now there is a way you can legitimately and safely (e.g. keep your chances of a promotion) challenge your boss to do something outrageous and at the same time save wildlife on the edge of extinction.

By Sam Marwood | Published 8 years ago | About a 3 minute read

Who wouldn’t want to dare their boss to a challenge that would put them ‘on the edge’?

Perhaps seeing them sky dive, or getting a diamond nose piercing? Or even wearing a crazy costume to a company conference?

Now there is a way you can legitimately and safely (e.g. keep your chances of a promotion) challenge your boss to do something outrageous and at the same time save wildlife on the edge of extinction.

Edge Pledge is a new challenge-based online app, which enables businesses, staff, bosses and the public to become an Extinction Fighter by putting themselves ‘on the edge’ for wildlife on the edge. They want to create a fun way for businesses to demonstrate their sustainability and do something practical for the environment, while having a stack of fun at the same time.

The app’s world-first challenge generator takes users out of their comfort zone by finding three unique challenges that inspire them to do something out of the ordinary. It’s then up to family and friends to vote, by pledging a donation, for the one challenge they most want to see the participant do. After a few weeks of voting, the Extinction Fighter then completes the winning challenge, documenting their experience with video or photos, and posting them on their social media to show those who pledged money how they were put ‘on the edge.’

Comedians including Tommy Little, Rove McManus, Cal Wilson, Tegan Higginbotham and Claire Hooper are backing the cause, by acting as wildlife as part of a hilarious online video series, hosted by Ash London.

Australia has lost 30 mammals t to extinction since European settlement and more than 1,700 native Australian animals and plants are officially on the brink of extinction. Prominent Ecologist, Hugh Possingham of the University of Queensland, estimates it will cost at least $1 billion a year to get the balance right for wildlife and environments in Australia.

Edge Pledge is the brainchild of Sam Marwood, an environmental scientist with over a decade's experience in policy, planning and managing Victoria’s natural environment. After years of observing that funding for essential environmental solutions is insufficient, Sam, and a handful of his long-time mates, invented Edge Pledge.

If you’d like to find out more, please get in touch with the Edge Pledge team by emailing Managing Director Sam Marwood.