From automobiles to packaging to construction, manufacturing
processes are evolving to reduce their ecological impact and, in turn, the
footprint of final products. However, to strengthen sustainable practices,
manufacturers must consider their products’ entire life
cycle
to make a long-term impact.
As the world’s leading vertically integrated aluminum manufacturer, Sweden-based
Hydro recognizes the impact that the use of aluminum can have on emissions
and energy usage, both for end customers and ourselves. Hydro has long been
committed to building a more sustainable future with our customers and in the
communities where we operate.
Recently, Hydro has furthered this vision with several key developments in the
manufacturing of primary aluminum. Last year, we launched our state-of-the-art
technology pilot at our smelter in Karmøy, Norway. Utilizing in-house
electrolysis technology and advanced **artificial
intelligence**,
the facility is able to produce primary aluminum with the lowest energy
consumption and smallest carbon dioxide footprint in the world. After a trial
period, the technology will be utilized by our other smelters, as we continue to
improve energy efficiency and operational stability.
Image credit: Hydro
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.
At the same time, Hydro also introduced two new grades of extrusion
billet (the starting stock for the
extrusion process) — Hydro 4.0 and Hydro
75R —
that consider both the beginning and end-of-life stages of aluminum:
-
Hydro 4.0 — this billet product is certified to have maximum carbon
footprint of 4 kg of CO2 per kg of aluminum. By utilizing hydroelectric
power
for the smelting process, Hydro 4.0 has the lowest CO2 emissions of any
primary aluminum product in the world.
-
Hydro 75R — this billet is made with at least 75 percent post-consumer
scrap aluminum. Until recently, this level of recycled content would
result in reduced quality or excessive costs. However, with Hydro’s advanced
scrap shredding and sorting operation in Dormagen, Germany, the company
has been able to introduce a more sustainable resource for manufacturers
across many industries, particularly building and construction.
With each new product, Hydro has seen significant adoption rates by customers.
The new billet products provide independently certified life cycle data without
hindering the quality and performance our customers expect from Hydro products.
In addition to the direct customer benefits, these products and processes will
increase recycling of post-consumer scrap to 250,000 metric tons per year by
2020, reduce waste to landfill by 60 percent, and reduce water usage in
water-stressed areas by 15 percent.
Demand continues to grow for products that meet these specifications, and Hydro
believes long-term advantage will develop from investing in a closed-loop
system,
where products eventually will be recycled. As global industry moves towards a
more circular economy, Hydro’s credibility and commitment to a more sustainable
future place the company in a leadership role.
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President, Hydro Aluminum Metals USA
Hydro
Matt Aboud is President of Hydro Aluminum Metals USA.
Published Mar 22, 2019 8am EDT / 5am PDT / 12pm GMT / 1pm CET