Collaboration & Co-Creation Collaboration & Co-Creation

Ford, Jose Cuervo Explore the Only Scenario in Which Tequila, Cars Might Be a Good Mix

In the latest of a string of innovative partnerships in its quest for more sustainable materials (which so far have yielded CO2-based and tomato-based plastic, and guayule-based rubber, to name a few), Ford Motor Company and Jose Cuervo® are exploring the use of the tequila producer’s agave plant byproduct to develop more sustainable bioplastics to employ in Ford vehicles.

By Sustainable Brands | Published 8 years ago | About a 3 minute read

In the latest of a string of innovative partnerships in its quest for more sustainable materials (which so far have yielded CO2-based and tomato-based plastic, and guayule-based rubber, to name a few), Ford Motor Company and Jose Cuervo® are exploring the use of the tequila producer’s agave plant byproduct to develop more sustainable bioplastics to employ in Ford vehicles.

Ford and Jose Cuervo are testing the bioplastic for use in vehicle interior and exterior components such as wiring harnesses, HVAC units and storage bins. Initial assessments suggest the material holds great promise due to its durability and aesthetic qualities. Success in developing a sustainable composite could reduce vehicle weight and lower energy consumption, while paring the use of petrochemicals and the impact of vehicle production on the environment.

“At Ford, we aim to reduce our impact on the environment,” said Debbie Mielewski, senior technical leader of Ford’s sustainability research department. “As a leader in the sustainability space, we are developing new technologies to efficiently employ discarded materials and fibers, while potentially reducing the use of petrochemicals and light-weighting our vehicles for desired fuel economy.”
The growth cycle of the agave plant is a minimum seven-year process. Once harvested, the heart of the plant is roasted, before grinding and extracting its juices for distillation. Jose Cuervo uses a portion of the remaining agave fibers as compost for its farms, and local artisans make crafts and agave paper from the remnants.
Now, as part of Jose Cuervo’s broader sustainability plan, the tequila maker is joining forces with the automaker to develop a new way to use its remnant fibers.

“Jose Cuervo is proud to be working with Ford to further develop our agave sustainability plan,” said Sonia Espinola, director of heritage for the Cuervo Foundation and master tequilera. “As the world’s No. 1-selling tequila, we could never have imagined the hundreds of agave plants we were cultivating as a small family business would eventually multiply to millions. This collaboration brings two great companies together to develop innovative, earth-conscious materials.

According to the United Nations Environment Programme, 5 billion metric tons of agricultural biomass waste is produced annually. A byproduct of agriculture, the supply of materials is abundant and often underutilized. Yet the materials can be relatively low cost, and can help manufacturers to offset the use of glass fibers and talc for more sustainable, lightweight products.

“There are about 400 pounds of plastic on a typical car,” Mielewksi said. “Our job is to find the right place for a green composite like this to help our impact on the planet. It is work that I’m really proud of, and it could have broad impact across numerous industries.”

More and more enterprising organizations are setting to work utilizing various agricultural byproducts – creating everything from biofuel, paper and packaging to textiles, detergent and insecticides from previously discarded materials.