Fashion for Good and PVH Corp., one of the largest apparel companies in the world that owns brands such as Tommy Hilfiger and Calvin Klein, today announced their partnership to accelerate the transition towards a good fashion industry.
Fashion for Good is a global platform for innovation, including the Fashion for Good-Plug and Play Accelerator, a 12-week startup programme run with Plug and Play, a leading Silicon Valley accelerator, to give promising startup innovators the expertise and funding they need in order to grow. It also includes a robust Scaling Programme, which provides bespoke support to circular apparel and footwear innovations that have passed the proof-of-concept phase.
PVH will play an important role in setting Fashion for Good’s innovation agenda, including by defining focus areas, participating in the selection of new innovators and providing expertise and mentorship to the selected startups.
“PVH Corp. has a strong legacy in corporate responsibility, which it is advancing through innovative approaches to social and environmental issues. This makes it an ideal partner for Fashion for Good,” said Katrin Ley, Managing Director of Fashion for Good. “Together, we will focus on innovations that offer better alternatives and enable transparency and traceability across the value chain, from source to store, with the ultimate aim to make fashion a force for good.”
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.
In turn, PVH will gain specialized scouting and screening support, as well as preferential access to market-ready innovations through Fashion for Good’s extensive network. PVH will also contribute to the curation of the visitor-facing Fashion for Good Experience, the world’s first technology-forward museum dedicated to sustainable fashion innovation opening this October in Amsterdam.
“The Fashion for Good agenda compliments our corporate responsibility program, which is focused on collaborative innovation to tackle sustainability challenges in fashion,” said Marissa Pagnani McGowan, GVP of Corporate Responsibility at PVH Corp. “Disruptive circular technology will be a major unlock to resource and waste challenges and we believe that our partnership will help move our company and the industry forward.”
Fashion for Good maintains an open invitation to the entire apparel industry to join its network of brands, producers, retailers, suppliers, non-profit organisations, innovators and funders interested in demonstrating and acting on a shared commitment to industry-wide collaboration and to integrating disruptive innovations within in the fashion supply chain. Fashion for Good acts as a pre-competitive space to identify, support and embed breakthrough technologies into the fashion supply chain and jointly transform the industry.
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Published Jun 26, 2018 1pm EDT / 10am PDT / 6pm BST / 7pm CEST