Turn purpose into profit — join SB'25 San Diego to scale sustainable innovation and unlock brand growth.

Extra Extra:
Company Publishes 150+ Page PDF?

Let’s face it — if you’re breaking news with a sustainability report, you’re probably doing it wrong.We came to this realization several years ago as we were changing up our reporting structure. We had moving stories, first-hand accounts and brilliant pictures. We also had great data, and loads of information on governance, policies, training and management. Did it really make sense to hold all this material and send it into the world once a year in a fell swoop?Probably not. So we broke our “report” into a real-time blog, and an online reporting resource that we update at least annually (if not more frequently). A year into this change, I’m happy to say it’s going well.

Let’s face it — if you’re breaking news with a sustainability report, you’re probably doing it wrong.

We came to this realization several years ago as we were changing up our reporting structure. We had moving stories, first-hand accounts and brilliant pictures. We also had great data, and loads of information on governance, policies, training and management. Did it really make sense to hold all this material and send it into the world once a year in a fell swoop?

Probably not. So we broke our “report” into a real-time blog, and an online reporting resource that we update at least annually (if not more frequently). A year into this change, I’m happy to say it’s going well.

Today I’m proud to share AT&T’s 2014 Annual Sustainability Update, our collection of all our information from last year. Our issue brief library gives a topic-by-topic breakdown of our key goals, data and management info for 30 of our most important issues. Our KPI table provides a year-over-year look at our key statistics. Our GRI table, materiality assessment and value chain map provide the foundation of what and how we report. And our blog showcases the people and projects behind the scenes.

It does mean that writing a traditional report press release around our “new report” becomes harder to do. But a few highlights:

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Thursday, May 8, 2025
Future Fit Materials: What they are, why we need them, and how value-chain collaboration will drive their commercialization, scale, and adoption.
External Event
More Information

Thursday, May 8, 2025
The ROI of Sustainability Part 1: What's Changed, What Hasn't and How to Move Forward with Confidence
Webinar
More Information

Related Stories

Assurant Collaborates with Arbor Day Foundation and AT&T to Reforest Important California Ecosystem COMMUNITY UPDATES
Assurant Collaborates with Arbor Day Foundation and AT&T to Reforest Important California Ecosystem
Call2Recycle and RLG Partner to Strengthen Battery Collection Safety with Innovative Technology COMMUNITY UPDATES
Call2Recycle and RLG Partner to Strengthen Battery Collection Safety with Innovative Technology
ClimeCo Announces "Insights for Impact" Video Series: Simplifying Decarbonization for All COMMUNITY UPDATES
ClimeCo Announces "Insights for Impact" Video Series: Simplifying Decarbonization for All
FANCL adopting reusable trend in skincare with Eastman Tritan ™ packaging COMMUNITY UPDATES
FANCL adopting reusable trend in skincare with Eastman Tritan ™ packaging
ClimeCo Celebrates 15 Years of Environmental Leadership, Announces Notable Sustainability Milestone COMMUNITY UPDATES
ClimeCo Celebrates 15 Years of Environmental Leadership, Announces Notable Sustainability Milestone
Eight specialty PET resins from Eastman obtain RecyClass Approval COMMUNITY UPDATES
Eight specialty PET resins from Eastman obtain RecyClass Approval