Fenugreen, Toyota Offering 'Fresh Prize' to Simple Ideas Improving the World

Fenugreen, the company behind the revolutionary FreshPaper — an inexpensive, compostable, recyclable, organic paper insert that reduces food spoilage — this week announced The Fresh Prize, a $15,000 award to support similarly brilliantly simple solutions.Sponsored by Fenugreen, along with Toyota and the Women in the World Foundation, the Fresh Prize is now accepting nominations for “fresh ideas that are changing your life, your community, your world.” The site insists there are no requirements or limits and lists no other criteria for qualification.

By Jennifer Elks | Published 12 years ago | About a 1 minute read

Sponsored by Fenugreen, along with Toyota and the Women in the World Foundation, the Fresh Prize is now accepting nominations for “fresh ideas that are changing your life, your community, your world.” The site insists there are no requirements or limits and lists no other criteria for qualification.

Nominate your favorite game-changing innovation at TheFreshPrize.com. The winner will be announced on New Year’s Day.

Since winning the SB Innovation Open in June, FreshPaper has been featured on NBC’s Today Show, Bloomberg, CNN, Dr. Oz and on Oprah’s Wow List. Founder Kavita Shukla, who started Fenugreen to launch the product she developed as a teenager, was also featured in the Women in the World Foundation conference and earlier this year was named one of Newsweek’s 125 women of impact. FreshPaper also won the INDEX award — the world's largest prize for design, presented by Her Royal Highness the Crown Princess of Denmark (previous winners include Apple and Tesla), and was named the best solution for food as one of Sustainia’s top 10 sustainability innovations for 2013.