Unlock New Opportunities for Thought Leadership with SB Webinars

Toyota Launches Initiative To Drive Environmental Awareness In U.S. Hispanic Community

Toyota has announced a program aimed at promoting environmental awareness in the Hispanic communities in Miami and Los Angeles while also providing the tools to continue on the path of going green.

Toyota has announced a program aimed at promoting environmental awareness in the Hispanic communities in Miami and Los Angeles while also providing the tools to continue on the path of going green.

To help implement the initiative, the car company says it has brought on several notable Hispanic influencers, including Jon Secada, Chloe Bridges, Julian Gil, Candela Ferro, Ana Flores, Omar Germenos, Daniel Elbittar, Yarel Ramos, Gina Rodriguez and Diana Franco. These influencers will record their daily lives driving their Toyota Priuses, which the Hispanic community can follow via social media platforms like Twitter and Facebook. The company hopes this will result in building interest in sustainability as well as helping people to learn how to lead greener lifestyles.

“Partnering with Toyota was a natural fit because the company’s commitment to environment echoes my own personal beliefs,” said singer/songwriter Secada. “I’m excited to join the brand in encouraging the Hispanic community to continue to embrace a greener lifestyle.”
The program will feature the Toyota Prius family of vehicles and their eco-friendly hybrid technology. Over the past twelve years, Toyota claims U.S. Prius owners have saved enough fuel to drive around the Earth almost 2,903,557 times.

“Together with these influencers we aim to further our shared mission to increase awareness of sustainability in the Hispanic community,” said David Chung, national manager, targeted advertising and strategy for Toyota.
Last year, Toyota earned the number one spot in the 2012 Best Global Green Brands, which examines the gap that exists between corporate environmental practices and consumer perception of those practices.

The potential for Latino consumers to drive the sustainability movement will be explored next week at the Sustainable Brands ‘13 Conference in San Diego, CA, during the breakout session: "Green and Brown: What America's Changing Demographics Mean for Brands of the Future."

Upcoming Events

Thursday, November 14, 2024
SB Member Network Discussion Group: From Brand to Brand
Member Event
More Information

December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
More Information

March 18-19, 2025
SB'25 Tokyo Marunouchi
More Information

Related Stories

6 Big Sustainability Storytelling Myths — and How to Flip Them MARKETING & COMMUNICATIONS
6 Big Sustainability Storytelling Myths — and How to Flip Them
Tony’s Chocolonely, Washington Post Give Chocolate Lovers ‘Food for Thought’ MARKETING & COMMUNICATIONS
Tony’s Chocolonely, Washington Post Give Chocolate Lovers ‘Food for Thought’
Climate Uneducation in the US, Part 4: Educating the Educators MARKETING & COMMUNICATIONS
Climate Uneducation in the US, Part 4: Educating the Educators
Zillow to Offer Climate-Risk Data on For-Sale Listings Across the US MARKETING & COMMUNICATIONS
Zillow to Offer Climate-Risk Data on For-Sale Listings Across the US
Monitoring Media: Reining in the Broader Impacts of Brand Communications MARKETING & COMMUNICATIONS
Monitoring Media: Reining in the Broader Impacts of Brand Communications
More Travel Offerings Highlighting Interinfluence of Climate Change and Tourism CONSUMER BEHAVIOR CHANGE
More Travel Offerings Highlighting Interinfluence of Climate Change and Tourism