Toyota

Toyota

Toyota is tagged in 62 stories. Page 1 of 4.
To Market Sustainability, Focus on What Consumers Love, Not What They Hate
To Market Sustainability, Focus on What Consumers Love, Not What They Hate

9 months ago - Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal. Positioning against the negative helped companies attract consumers who were revolting against the polluting impacts of standard manufacturing practices and products. But doing so ignored what potential customers still wanted, whether a product was sustainable or not: delicious taste, high performance, reliable quality and comfort, and overall satisfaction. Consider the ominous ads for the first Prius, which started running in 2001. The only virtue they extolled was fuel efficiency, and portrayed oil drills as monsters.

Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife
Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife

10 months ago - Last year, the Sustainable Brands community gathered around the world throughout the year to share insights on how they – and their customers – were “redefining the good life.” This year, the conversation has progressed from the ‘what’ to the ‘how’ of designing the sustainable future in which we all want to live.

Q&A: Dr. John Izzo on Creating Competitive Advantage in an Age of Social Good
Q&A: Dr. John Izzo on Creating Competitive Advantage in an Age of Social Good

1 year ago - Good products and profits have long been the hallmark of successful businesses, but in a shifting economic landscape these traditional metrics no longer hold up, as consumers, employees and investors are increasingly looking to corporations to act on environmental and social issues. So how can businesses succeed in an age of disruption?

Toyota Tackles Climate Change, Inclusivity in ‘Start Your Impossible’ Campaign
Toyota Tackles Climate Change, Inclusivity in ‘Start Your Impossible’ Campaign

1 year ago - Building on the success of its “Good Odds” spots released during the Super Bowl, in which it highlighted the real-life story of Canadian Para-alpine skier Lauren Woolstencroft, auto giant Toyota has released a new ad campaign “Start Your Impossible” for the Olympic and Paralympic Winter Games PyeongChang 2018.

Advertisement
Ford Part of Global Sustainability Initiative to Help Improve Working Conditions and Reduce Environmental Impact
Ford Part of Global Sustainability Initiative to Help Improve Working Conditions and Reduce Environmental Impact

1 year ago - “Drive Sustainability”, a partnership between ten leading automotive companies (BMW Group, Daimler AG, Ford, Honda, Jaguar Land Rover, Scania CV AB, Toyota Motor Europe, Volkswagen Group, Volvo Cars and Volvo Group), will set up a Raw Materials Observatory to identify and address ethical, environmental and labour rights issues in the sourcing of raw materials.

Auto Giants Launch Raw Materials Partnership to Tackle Industry Supply Chain Risk
Auto Giants Launch Raw Materials Partnership to Tackle Industry Supply Chain Risk

1 year ago - Electric vehicles and alternative fuels are key components of the auto industry’s vision for the future, but technology isn’t the only thing driving sustainable mobility.

Trending: Auto Industry Introduces Scrappage Schemes for Diesel Vehicles Across Europe, UK
Trending: Auto Industry Introduces Scrappage Schemes for Diesel Vehicles Across Europe, UK

1 year ago - Scrappage schemes seem to be popping up almost daily as auto manufacturers across the UK and Europe ramp up efforts to drive polluting vehicles off the roads in anticipation of tightening governments regulations on air quality and emissions.

Harris Poll: Consumers Split on Companies' Social Responsibility Motivations
Harris Poll: Consumers Split on Companies' Social Responsibility Motivations

2 years ago - Long gone are the days when acting in a socially responsible manner was optional. Consumers now demand it and expectations are shifting to include how companies can create social value for stakeholders across the value chain. The annual Harris Poll Reputation Quotient, which quantifies reputation ratings for the 100 most visible companies in the U.S., as perceived by the general public, provides a glimpse at how companies are stacking up in the changing corporate reputation landscape. In its latest study, U.S.

McGill Putting Its Bets on Metal Powder as the Fuel of the Future
McGill Putting Its Bets on Metal Powder as the Fuel of the Future

2 years ago - While automakers such as Toyota, Tesla, Ford, Honda and General Motors are putting their bets on hydrogen and electricity to power future mobility, Canada’s McGill University thinks metal could be the key to a clean, low-carbon future.

Advertisement
Toyota, BMW, Daimler Join Forces to Drive Sustainability in the Auto Industry
Toyota, BMW, Daimler Join Forces to Drive Sustainability in the Auto Industry

2 years ago - The auto industry continues to look towards a sustainable future with the development of a new partnership between 10 of the world’s biggest automakers.

Toyota’s Latest Campaign Combats Air Pollution with Smog-Reducing Billboards
Toyota’s Latest Campaign Combats Air Pollution with Smog-Reducing Billboards

2 years ago - Hydrogen fuel cell technology is changing the way we think about mobility. The effectiveness of fuel cells in reducing emissions speaks for itself — the vehicles emit nothing but water vapor — which is leading more companies to invest in hydrogen for a low-carbon future. Toyota has long been a leader in the transition away from fossil fuels.

Toyota, Shell Place Their Bets on Fuel Cells for the Future
Toyota, Shell Place Their Bets on Fuel Cells for the Future

2 years ago - While electric vehicles have long been identified as a leading solution to reduce emissions and combat climate change, hydrogen fuel cells are still met with significant criticism. The flammability of the element leaves many skeptical about the feasibility of fuel cell vehicles, but for companies such as Toyota and Shell, hydrogen is the future.

ACT Program Seeks to Steer Companies Towards Transformative Business Models
ACT Program Seeks to Steer Companies Towards Transformative Business Models

2 years ago - According to results from a new initiative created during COP21 in Paris by CDP and ADEME — the French Environment and Energy Management Agency — business-as-usual is no longer an option. By looking at the future implications of a company’s current business activity in order to accurately assess its readiness for the transition to a low-carbon economy, the Assessing Low-Carbon Transition (ACT) pilot project has revealed stark differences between companies, that on the surface, may look very similar today.

Clean200 Update: China Continues to Lead Clean Energy Economic Expansion
Clean200 Update: China Continues to Lead Clean Energy Economic Expansion

2 years ago - An updated version of the Carbon Clean 200 (Clean200) released today by As You Sow and Corporate Knights reveals that China continues to play a leading role in the clean energy economic expansion. Although China’s stock market is less than half the size of the U.S., it has almost double the number of large clean energy companies (71 vs. 41).

Advertisement
Trending: Auto Industry Giants Invest in New Energy Vehicles
Trending: Auto Industry Giants Invest in New Energy Vehicles

2 years ago - In moves that will spur new energy vehicle demand, two new auto industry partnerships provide a look at a low-carbon economy of the future. First, Honda Motor Co Ltd and General Motors Co (GM) have announced ambitious plans to expand pollution-free hydrogen fuel power systems in the US from 2020, a move that will not only create new jobs, but also drive forward the shift away from fossil fuel-dependent vehicles.

China, Auto Industry Stride Forward with Clean Energy Transition
China, Auto Industry Stride Forward with Clean Energy Transition

2 years ago - As the Obama administration’s climate change pages disappear from the White House website, scientists scramble to backup precious climate data and resources, and a new world order starts taking shape in the United States, China and the auto industry continue to push forward with clean energy initiatives.

Toyota to Participate in Collaborative Research for the Creation of a Hydrogen-Based Society in the United Arab Emirates
Toyota to Participate in Collaborative Research for the Creation of a Hydrogen-Based Society in the United Arab Emirates

2 years ago - Toyota Motor Corporation has agreed to collaborate with Masdar, Abu Dhabi National Oil Company (ADNOC), Air Liquide, and Toyota distributor Al-Futtaim Motors in a joint research program to explore the potential of hydrogen energy use in the United Arab Emirates (UAE) for the creation of a sustainable, low-carbon society. As part of the program, Toyota will begin driving and refueling demonstration tests of the Mirai fuel cell vehicle (FCV) in the UAE from May 2017.

Wrangler, Toyota Celebrate Major Achievements in Water Savings
Wrangler, Toyota Celebrate Major Achievements in Water Savings

2 years ago - Ambitions to reduce environmental impact by slashing water use are driving brands in industries of all kinds to rethink their manufacturing processes. This week, both Wrangler and Toyota announced they have risen to the challenge and have plenty to show for their efforts. Having recently reached a milestone of three billion liters of water saved since 2007, denim and casual apparel brand Wrangler announced on Wednesday that it plans to reduce water usage at its facilities by 20 percent by 2020.

Toyota to Start Sales of Fuel Cell Buses under the Toyota Brand from Early 2017
Toyota to Start Sales of Fuel Cell Buses under the Toyota Brand from Early 2017

2 years ago - Toyota Motor Corporation will begin to sell fuel cell buses (FC buses) under the Toyota brand from early 2017. Having already undergone repeated field tests for practical use, the Bureau of Transportation of the Tokyo Metropolitan Government plans to utilize two of these FC buses (model name: Toyota FC Bus) as fixed-route buses. Toyota plans to introduce over 100 FC buses mainly in the Tokyo area, ahead of the Tokyo 2020 Olympic and Paralympic Games. In view of this, the FC buses will be sold for the first time in Japan in early 2017, so as to help increase the level of understanding by the general public of the utilization of FC buses as a form of public transportation.

Advertisement
Trending: Sewage Sludge, Seaweed Hold Promise for Fuel Innovation, Industrial Symbiosis
Trending: Sewage Sludge, Seaweed Hold Promise for Fuel Innovation, Industrial Symbiosis

2 years ago - Add sewage sludge and seaweed to the list of raw materials that have potential for circular economy solutions: Toyota is experimenting with converting human waste into hydrogen to fuel its Mirai hydrogen fuel cell car; and Wageningen Food & Biobased Research has been exploring seaweed’s potential for a range of products including fuels, bioplastics and animal feed, as well as opportunities for symbiosis for seaweed cultivation and byproduct use.

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2019 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.