Target has introduced a new healthy food collection designed to take make it easier for customers to identify and purchase products free of artificial flavors, colors and preservatives as part of its efforts to increase organic food offerings by 25 percent by end of 2017.The “Simply Balanced” line has committed to refrain from using 105 common food additive ingredients, Target says. Most of the products within the collection are made without genetically modified organisms (GMOs) and Target says it plans to remove all GMOs from the Simply Balanced collection by the end of 2014.Several items from the line launched on June 9, with the full collection to arrive in stores by October. The line features nearly 250 organic food products, Target says.
Target has introduced a new healthy food collection designed to take make it easier for customers to identify and purchase products free of artificial flavors, colors and preservatives as part of its efforts to increase organic food offerings by 25 percent by end of 2017.
The “Simply Balanced” line has committed to refrain from using 105 common food additive ingredients, Target says. Most of the products within the collection are made without genetically modified organisms (GMOs) and Target says it plans to remove all GMOs from the Simply Balanced collection by the end of 2014.
Several items from the line launched on June 9, with the full collection to arrive in stores by October. The line features nearly 250 organic food products, Target says.
Organic blue corn flax tortilla chips, gluten-free pastas, wild-caught Alaskan salmon, classic muesli cereal and cherry almond Greek yogurt granola bars are among the many foods now available to Target customers.
Designing for Circularity-Friendly Behaviors
Join us as leaders from BBMG, Just Salad, REI and Target examine how leading brands are innovating and scaling circular models to attract new fans and earn customer loyalty, all while eliminating waste — Thurs, May 9, at Brand-Led Culture Change.
Some 40 percent of Target’s products are certified organic, the company says.
In related news, a study by BBMG, GlobeScan and SustainAbility has found that nearly 9 in 10 consumers globally (86%) say "ingredient transparency is extremely important or very important” for companies to address as part of their products, services or operations — 88% of consumers in emerging markets and 84% of consumers in developed markets. However, only 57% regularly “check the list of ingredients before purchasing” products, highlighting the gap between interest and action in sustainable consumption.
Published Jun 23, 2013 4pm EDT / 1pm PDT / 9pm BST / 10pm CEST
Managing Director, Sustainability & Social Impact
Deutsche Bank
Mike Hower is a sustainability communicator and connector committed to helping purpose-driven businesses and people unlock their full potential for positive impact. As founder and principal consultant at Hower Impact, he works with companies to translate sustainability strategy into stories that inform, engage and inspire investors, customers, employees, regulators and other stakeholders in the service of social, environmental and business goals. Through his Impact Hired initiative, he works to connect and engage corporate sustainability professionals at all stages of their careers.
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