Avery Dennison has reiterated its commitment to sustainability with a video series that makes it easy for label converters and brand owners to understand the importance of sustainable paper sourcing to achieve their sustainability goals.
“In this
Ask the Experts video series, we share insights into global trends and drivers, discuss about effective collaboration across the supply chain and examine next steps for the pressure sensitive adhesive (PSA) industry to help the environment,” says Marcel Cote, director of strategic marketing, Avery Dennison, South Asia Pacific and Sub-Saharan Africa.
Avery Dennison has reiterated its commitment to sustainability with a video series that makes it easy for label converters and brand owners to understand the importance of sustainable paper sourcing to achieve their sustainability goals.
“In this Ask the Experts video series, we share insights into global trends and drivers, discuss about effective collaboration across the supply chain and examine next steps for the pressure sensitive adhesive (PSA) industry to help the environment,” says Marcel Cote, director of strategic marketing, Avery Dennison, South Asia Pacific and Sub-Saharan Africa.
“Today’s announcement is part of our global efforts to achieving our sustainability goals. In working towards our goals, we are committed to lead our industry and create shared value for our customers, stakeholders and the community across the ten markets in South Asia Pacific and Sub-Saharan Africa,” adds Marcel.
This series of videos were produced in partnership with the Forest Stewardship Council™ (FSC™), a global not-for-profit organization that sets the standards for what is a responsibly managed forest.
Leveraging AI in Service of Sustainability Marketing Campaigns
Join us in Minneapolis as Nadia James, Sustainability Marketing Program Manager at
Google, explores how both major brands and SMEs are successfully using AI to land sustainability marketing campaigns that are driving both sustainability and business performance — Wed, May 8, at Brand-Led Culture Change.
To view all three videos in this Ask the Experts series, please visit http://label.sapssa.averydennison.com/en_sa/home/solutions/sustainability.html
Published May 1, 2017 4pm EDT / 1pm PDT / 9pm BST / 10pm CEST
Sustainable Brands Staff