Press Release
Buckle Up, Baby! Target’s Car Seat Trade-in Event Starts April 17

It’s spring cleaning time—is your old car seat on the toss list? Maybe your little one’s outgrown it, or perhaps you want an upgrade. Whatever the case, we’ll trade ya! April 17–30, bring your used car seat to Target stores nationwide and trade it in for a coupon for 20% off any car seat in our stores or at Target.com, good through May 31.

What happens to all those car seats we collect? We’re teaming up with our friends at TerraCycle to make sure they get recycled, or upcycled into new products. Through the partnership, we expect to keep more than 700,000 pounds of car seat materials out of landfills.

“In honor of Earth Month, we wanted to make it easy for guests to do something positive for the planet and their communities,” says Jennifer Silberman, chief sustainability officer, Target. “We love this opportunity to give families an environmentally friendly way to dispose of unwanted car seats and get the new ones they need just in time for spring.”

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