LAS VEGAS – April 18, 2013 – On April 22, Caesars Entertainment and its properties across the U.S. will once again observe Earth Day to demonstrate the company’s commitment to operate in an environmentally responsible manner. Caesars recognizes problems facing the planet demand real action today and that awareness of these issues is a critical part of the formula for change. Many of Caesars Entertainment’s U.S. resorts and casinos will host CodeGreen events this month designed to encourage outdoor recreation and environmental conservation. "Earth Day is an opportunity for our employees and guests to learn about environmental stewardship while enjoying educational and recreational activities,” said Gwen Migita, vice president of sustainability and community affairs at Caesars Entertainment. “While Earth Day is commemorated only once a year, our commitment to the environment, known as CodeGreen, is demonstrated through sustainable practices at our resorts every day.” Every year, Caesars and its nearly 70,000 employees engage in sustainable business practices and environmental programs through CodeGreen, a comprehensive strategy that provides tangible low-carbon solutions to reduce water, energy and waste consumption at all Caesars resorts. Each property has a CodeGreen team that implements grassroots programs focused on enhancing energy efficiencies, reducing the impact on natural resources and improving waste streams at Caesars resorts and in their communities. This week the eight Las Vegas resorts including Bally’s Las Vegas, Caesars Palace, Harrah’s Las Vegas, Flamingo Las Vegas, The Quad, Paris Las Vegas, Planet Hollywood Hotel & Casino and Rio All-Suite Hotel & Casino will celebrate CodeGreen Week. Each day, the properties will host a series of CodeGreen Farmers Markets at locations throughout the city. Each property will also give away two EnergyFit audits to promote energy efficiency at home. On April 20, HERO volunteers from the Las Vegas properties will renovate an outdoor courtyard for seniors at the North Las Vegas Care Center. On April 22, HERO volunteers from Caesars Northern Nevada properties will join with the Nature Conservancy to build trails in the Sierra Mountain Range. Harrah’s North Kansas City Casino will host a CodeGreen Day including a CodeGreen Farmers Market with sustainable vendors and a recycling center. Harrah’s North Kansas City Casino is also challenging its employees to test their sustainability knowledge at a CodeGreen kiosk at the casino. Harrah’s Louisiana Downs will join with local community partners to host a CodeGreen “Shred It” event on April 22 from 3 p.m. until 7 p.m. The event is free and open to the public. Individuals can have up to five boxes of documents shredded. True to its grassroots heritage, Harrah’s Metropolis Casino’s CodeGreen team will engage employees and guests in a variety of family friendly Earth Day learning experiences at Cypress Creek National Wildlife Refuge and Shawnee National Forest. Some of the activities include a make-your-own granola station, a planting project, coloring activities, rock painting, and fish and snake exhibits that allow children to touch the animals. For more information about the CodeGreen Earth Day activities, visit our CodeGreen blog. Caesars continues to expand its guest and community programs through partnerships with National Park Trust, Rebuilding Together, Sustainable Brands, Global Sustainable Tourism Council and Clean the World, which collects, sanitizes and redistributes in-room amenities for developing countries and homeless shelters in the U.S. Many of these national programs include educational components that illustrate the imperative nature of being environmentally friendly at home and at work. Internally, the company executes multiple campaigns under its CodeGreen strategy focused on energy, water and waste reductions throughout the year that drive incremental habit changes in the workplace and at home. To learn more about CodeGreen and to view the 2011-2012 Sustainability Report visit www.caesars.com/codegreen. Be a part of the conversation on Twitter by following @cetcodegreen and on Facebook at facebook.com/CaesarsEntertainmentCodeGreen. About Caesars Entertainment Corporation Caesars Entertainment Corporation is the world's most geographically diversified casino-entertainment company. Since its beginning in Reno, Nevada, more than 75 years ago, Caesars has grown through development of new resorts, expansions and acquisitions, and now operates casinos on four continents. The company's resorts operate primarily under the Harrah's®, Caesars® and Horseshoe® brand names. Caesars also owns the World Series of Poker® and the London Clubs International family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, please visit www.caesars.com. About Caesars’ CodeGreen Caesars Entertainment believes that the problems facing the planet demand real action today. The company’s CodeGreen initiative provides tangible low-carbon solutions to reduce water, energy and waste consumption at all Caesars resorts. CodeGreen enhances the first-class experience of Caesars Entertainment guests, creating healthier, cleaner communities around the world. More than 200 Caesars Entertainment employees have completed Caesars’ CodeGreen Meetings & Events Certification training program. CodeGreen has won more than 50 prestigious environmental awards and certifications, including the Silver IMEX Green Supplier Award and nine Travelife Gold property certifications. For further information on CodeGreen and to view Caesars Entertainment’s sustainability report visit www.caesars.com/codegreen or visit the CodeGreen blog at www.codegreen.harrahsblogs.com. ###
New avenues in brand transparency
Join us as we dig into the growing trend around product transparency (through eco labels, carbon labels, smart packaging and more) and the brands leading the charge, at Brand-Led Culture Change — May 22-24.