Press Release

Cat & Jack Expands to Include Adaptive Apparel to Help Meet the Needs of Even More Kids

Since its exciting introduction last summer

Published 7 years ago | About a 2 minute read

Since its exciting introduction last summer, Cat & Jack has expanded in more ways than one. On a mission to be the go-to fashion line for every kid, Cat & Jack has surpassed the two billion dollar mark to be one of Target’s largest brands ever. And recently, Cat & Jack grew to include a special selection of sensory-friendly pieces. But we’re not stopping there.

Next up on our design for all agenda? Cat & Jack adaptive apparel, made specially for kids and toddlers living with disabilities, arriving exclusively at Target.com starting Oct. 22. Based on current brand styles, Target’s internal design team created the 40-item assortment with features like side and back snap and zip closures and hidden openings for abdominal access, all in an effort to make getting dressed easier for everyone (kids and parents!).

“It’s our goal at Target to always make sure we have products that fit our guests’ needs, and all at a reasonable price point. We heard from our guests—and members of our own team—that there’s a need for adaptive clothing for kids that is both fashionable and affordable, so we set out to create exactly that,” said Julie Guggemos, senior vice president, Product Design & Development, Target. “Since launching sensory-friendly apparel and receiving such positive guest feedback, we’re focused on continuing to evolve and expand Cat & Jack to meet the needs of even more of our guests.”

Some highlights from the assortment include outerwear with zip-off sleeves, footless sleepwear and diaper-friendly leggings and bodysuits. Another plus? The clothing is made from extra-soft, comfortable and durable cotton knits.

Circularity by Design: How to Influence Sustainable Consumer Behaviors

Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.

Tell me more!

“As a technical designer, I’m always looking at ways to develop products that are super functional and can help many different types of people,” said Mari Anderson, principal technical designer, Kids Apparel, Target. “Our team met with real kids to understand what their needs are in different types of apparel, then put our expertise to the test to create the products. Without a doubt, this has been the most meaningful project that I have been a part of.”