HEINEKEN USA today released its 2016 sustainability report, which provides an in-depth overview of how the company is brewing a better world. To launch the report in the U.S., the company leveraged GIFs to ensure the content is more relatable and interesting to target audiences.
HEINEKEN USA today released its 2016 sustainability report, which provides an in-depth overview of how the company is brewing a better world. To launch the report in the U.S., the company leveraged GIFs to ensure the content is more relatable and interesting to target audiences.
“Hundreds of sustainability reports are released each year and, while important, we understand that people don’t have the time and patience to sift through 100+ pages,” said Stephanie Johnston, Director of Corporate Social Responsibility at HEINEKEN USA. “To help ensure that people read about HEINEKEN USA’s sustainability progress in 2016, we decided to leverage ‘Would You Rather’ GIFs to capture their attention. For example, we give readers the option of reading our sustainability report or always having an orange spray tan.”
Among other 2016 accomplishments, the GIFS highlight how HEINEKEN USA:
- Reduced Co2 emissions by 21.5% since 2011 in the U.S. alone
- Gave out over 100,000 safe rides home across the U.S.
- Ensured 78% of their bottles’ glass is recycled in the U.S.
- Used 28% less water globally than in 2008
Brewing a Better World (BaBW) is one of the company’s six key business priorities. BaBW focuses on six areas where Heineken and its brands can make the biggest difference:
- Growing with Communities
- Protecting Water Resources
- Reducing Co2 Emissions
- Promoting health & safety
- Sourcing sustainably
- Advocating responsible consumption
For additional information, click here: yourenotgonnareadthis.heinekenusa.com/responsible-consumption
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Published Jul 31, 2017 6pm EDT / 3pm PDT / 11pm BST / 12am CEST
Sustainable Brands Staff