Join SB'23 San Diego: Full Program Announced!

Press Release
How a Beer Maker And a Bottled Water Company Want to Save Sierra Forests

California’s forests are in crisis. A lethal combination of drought, wildfires, warmer temperatures and pests has destroyed 66 million trees in the past six years.

Restoring our forests won’t be easy. Gov. Jerry Brown and the Legislature recognized the importance and magnitude of the task by allocating $40 million in cap-and-trade funds. At the same time, President Barack Obama visited Lake Tahoe to announce $29.5 million to improve forest health and decrease the threat of catastrophic wildfires.

Government funding is vital, but it’s not enough. We need innovative thinking and support from private partners with resources and expertise, such as a recently launched effort in the Sierra Nevada, one of the most important sources of water for drought-stricken California.

The new project spearheaded by the Nature Conservancy is using more than 10,000 acres at the American River headwaters to test methods to reduce megafires and increase the water supply. Forests in the American River watershed, like many throughout the Sierra, are overly dense with brush and small trees, increasing the risk of megafires that threaten not only lives and property, but also downstream water quality and quantity.

The Sharp Rise of Nature-Positive Pledges within Corporate Sustainability Agendas

Join us as we examine how companies are setting targets to contribute to protection, restoration and regeneration of biodiversity — as well as tips and tools businesses can use to monitor, assess and disclose their risks, dependencies, and impacts on biodiversity — at SB'23 San Diego.

The project will test whether ecologically based forest thinning will allow snowfall and rain to accumulate and replenish creeks and rivers. Success could be translated to other areas and used to improve forest and watershed management throughout the Sierra Nevada and beyond.

This project is also a bellwether for how we fund the innovation necessary to secure our water future. It is being supported by public agencies and by the private sector, including Nestlé Waters North America and MillerCoors. The companies are part of the California Water Action Collaborative, a group of 20 leading environmental organizations and food and beverage companies that this month announced collaborative investments in the American Rivers project and three others to protect California’s water supply.


More Stories

Featured Brand Voices

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2023 Sustainable Brands, PBC All Rights Reserved.