In honor of Earth Day, Kohler Co. is showcasing its work to repurpose industrial waste materials via a Facebook Live panel discussion. The panel, slated for Monday, April 23 at 2:30 p.m. CDT, will feature KOHLER WasteLab associates talking about their experimentation with byproducts from the company’s vitreous and cast iron manufacturing operations.
The team’s first project uses pottery cull, iron slag, and leftover glazes and enamel powder for a line of ceramic tiles, which the company expects to begin marketing under the Ann Sacks brand in 2019. They hope to create additional salable product offerings from these nonhazardous waste materials, which otherwise would be sent to the company’s landfill.
The idea for the innovative project originated in 2013 at the company’s annual Innovation for Good retreat. A group of associates studied nature’s ability to break down and reuse byproducts within an ecosystem lifecycle and considered how this model might work within an industrial manufacturing system to use waste as an ingredient in new products.
The lab captured the attention of sustainable-minded interior designers and architects when its work was previewed at the Greenbuild international trade show and expo in November.
Have you validated your brand's sustainability claims?
Join us as representatives from Quantis, Johnson & Johnson and Unilever discuss pitfalls and recommended practices for communicating scientific claims on product packaging, as well as in any and all marketing, advertising and public relations activities — October 19 at SB'21 San Diego.
“Kohler has long been known as an industry leader in water efficiency and environmental sustainability,” said Rob Zimmerman, director of sustainability. “Earth Day is a great opportunity to showcase this innovative program that reduces our company footprint while also delivering entirely new product offerings to our customers.”
Photos and interviews available upon request.