Press Release
New Metrics of Sustainable Business Conference Offers Leading Edge Corporate Practices, Expected to Sell Out

SAN FRANCISCO, August 23, 2012 – Sustainable Brands expects full capacity attendance at the 2-day conference focused on the New Metrics of Sustainable Business, scheduled for September 27-28 in Philadelphia, PA, at The Wharton School. Sustainability executives, business strategists and financial leaders from across the globe will convene to discuss innovative performance indicators that quantify environmental and social impacts and tie them to financial value. Complete program details, along with the full line-up of over 50 contributing speakers, are now available and published on the company’s website.

Each day of the conference will be devoted to in-depth discussion and debate in an area that is at the forefront of business thinking today. Breakthrough research methods, provocative insights and case studies, as well as innovative measurement tools will all be featured as new ways to quantify and measure the connection between environmental and social impact, and improved business performance. The smaller, limited-attendance format offers significant opportunities for exchange of ideas in back-to-back sessions, including:

  • Measuring the ROI of Sustainability with Michael Barry from Bloomberg; Eric Hespenheide from Deloitte; Christopher Behr, Principal Economist from HDR; Gil Friend of Natural Logic; and Witold Henisz from The Wharton School of the University of Pennsylvania
  • Creating Shared Value and Measuring Impact in the Supply Chain with Woodrow Keown from Procter & Gamble; Ellen Jackowski from Hewlett-Packard; and Michael Jordan from Jones Lang LaSalle
  • Updates in the Valuation of Ecosystem Services with Michelle Lapinski from The Nature Conservancy; Mark Weick from Dow Chemical; and Diane O’Connor from Xerox
  • Impact Investing and its Future Impact on Business Priorities with Paul Herman of HIP Investor; Steve Lydenberg from Domini Social Investments; Jennifer Driscoll from Campbell Soup Company; and Eddie Bernhardt from SNW Asset Management
  • Standardizing Sustainability Context with Lisa French of the International Integrated Reporting Council; Mike Wallace of Global Reporting Initiative; Mark Tulay from the Global Initiative for Sustainability Ratings; Mark McElroy from the Center for Sustainable Organizations; and Bill Baue, an independent corporate sustainability architect
  • The CFO Agenda – a conversation with the CFO of Jones Lang LaSalle, Lauralee Martin, who will share her thoughts on how to enable CFOs to see sustainability as central to core strategy
  • The Evolution of Sustainability Standards with Libby Bernick of UL Environment; Betsy Blaisdell of Timberland; Robert Frisbee from EPEAT; and Bahar Gidwani from CSRHub

“We are pleased to have so many innovative and thought-provoking professionals contributing to this year’s conversation on the evolution of metrics for measuring and managing sustainable business value,” states KoAnn Skrzyniarz, founder of Sustainable Brands. “Today’s leading brands are embracing emerging opportunities to demonstrate their ability to generate new forms of social and environmental value while also benefitting their business. What began last year as a one-day gathering of dedicated business leaders has become an area of focus for an extended stakeholder group within the Sustainable Brands community.”

Co-hosted by the Wharton Program for Social Impact and The Initiative for Global Environmental Leadership (IGEL) of the Wharton School at the University of Pennsylvania, the conference format allows for enriched debate, engaging conversation and intimate working groups. Those already registered to attend include senior sustainability and financial executives from AT&T, Becker Underwood, Brandlogic, Cirque du Soleil, DirecTV, The Walt Disney Company, Green Mountain Coffee Roasters, Hewlett-Packard, Interface, REI, SAP, Target, Unilever, and more. An updated list of attending companies can be found on the event website.

For more information on The New Metrics of Sustainable Business Conference taking place at the University of Pennsylvania campus on September 27 and 28, visit SBiif.com. Capacity is limited at this event in order to maintain an open and engaged dialogue between presenters and participants. Registration rates increase on September 4, 2012.

About Sustainable Brands

Sustainable Brands is the global learning, collaboration, and commerce community committed to replenishing the world through better brands. Sustainable Brands offers news and views from thought and practice leaders, online and live events, a robust resource library, peer-to-peer learning groups, E-learning, and a set of solutions providers for corporate brand and sustainability professionals, social entrepreneurs and the ecosystem of supporting value partners. Sustainable Brands inspires, engages and equips today's business and brand leaders to grow revenues and enhance brand value, reputation and loyalty, while helping create a healthy and sustainable future for all. Sustainable Brands is a production of Sustainable Life Media, located in San Francisco CA.

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