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Press Release
Parents May Know Best, But Admit They Could Use Help When It Comes To Recycling

Parents are leading the way in shaping future generation of recyclers, though admit there is still work to be done

A new consumer study* on in-home recycling habits shows that parents are an emerging bright spot when it comes to extending recycling habits beyond the kitchen and into the bathroom. However, a majority of parents recognize there is still a long way to go, revealing that the number one barrier to discussing the topic more broadly with their children is the lack of creative resources to ‘edu-tain’ and bond around recycling personal care products.

Sixty percent of parents reveal they would be more likely to discuss recycling with their children if it became an activity they could do together, and if they had more creative, engaging ways to explain the impact of recycling. Care To Recycle®, an initiative of Johnson & Johnson Consumer Inc., is aiming to close that gap by providing fun ways for parents to reimagine their recycling habits.

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In celebration of Earth Day, Care To Recycle® is sharing new, creative DIY craft projects and hacks for making bathroom recycling easier, offering an opportunity for parents and kids to create a bond around doing good together.

“Care To Recycle® is all about overcoming the challenges to recycling in the home, especially in the bathroom where many of our products are used or stored,” says Paulette Frank, Vice President, Environment, Health, Safety & Sustainability, Johnson & Johnson. “In celebration of Earth Day this year, Care To Recycle® will offer creative, kid-friendly ideas to help make recycling a fun “let’s do good together” moment between parents and their children, rather than a household chore.”

When it comes to bathroom habits, the 2016 consumer study shows that there are additional barriers to recycling, primarily around general awareness. One third of regular recyclers (34%) admit that it never even occurred to them to recycle in the bathroom. Further, only one in five respondents (19%) have a recycling bin in their bathroom, as compared to 71 percent in the kitchen and 44 percent in the garage. When compared to other rooms in the house, it is clear the bathroom still has a way to go before becoming top of mind with recyclers.

For tips and tools to become a better recycler, visit

*Survey Methodology

The consumer study on in-home recycling habits was conducted in partnership with Johnson & Johnson Consumer Inc. as part of its Care To Recycle® program. The consumer research study was conducted to understand recycling behaviors in the home, determine how many users recycle in the bathroom, and discern how much people know about what to recycle. The survey was conducted online from February 23-24, 2016 within the United States among a nationally representative sample of 1,000 U.S. adults ages 18 and older. The data source, Ask Your Target Market, is an online market research tool that allows users to generate custom online surveys.

About Care To Recycle®

At Johnson & Johnson Consumer Inc., we believe we have a responsibility to care for the natural resources we are privileged to use. We are committed to not only delivering solutions to help more people live healthier lives, but also making our products healthier for the places we live and operate. One way we take care of the planet is to use recyclable materials in our product packaging. People who use our products can help complete the cycle of care by recycling the package when it is empty. The Care To Recycle® program was launched in 2013 to serve as a friendly reminder to encourage more recycling throughout the house, especially in the bathroom where many of our products are used or stored. Together, we can help create a healthy planet for our children and for generations to come. For tips and tools to become a better recycler, visit