Brita commits to Parley's A.I.R. strategy as part of long-term partnership and newly announced sustainability goals
Parley for the Oceans, a futurist form of environmental organization, and Brita®, the leader in at-home water filtration products for over 40 years, today announce a long-term partnership to end the era of the single-use plastic water bottle. Parley and Brita are also introducing the "Future of Water," a design exploration that envisions what Brita products and access to safe drinking water could look like in the future through radical innovation. Together, the partners share a common mission to end marine plastic pollution and pioneer the future of water, the essential ingredient for life.
This partnership builds on Brita's mission to make water better for people and the planet, including providing access to clean water in vulnerable U.S. communities, having zero plastic waste to landfill by 2030, creating completely curbside recyclable packaging using 100% recycled fibers and removing 20 billion single-use plastic water bottles from circulation per year by 2030.
Read the full press release for more details.