Published 6 years ago.
About a 4 minute read.
SAN FRANCISCO, January 25, 2017 – The Sustainable Brands® community will launch its largest global initiative to date at SB’17 Detroit, May 22-25, 2017. This marks the beginning of a 3-year journey among global business and brand leaders who are working together to create a new collective and locally relevant vision of what the ‘Good Life’ means for a healthy individual, family, community, city, country and planet. The initiative is designed to build a productive partnership between brands and consumers to help shift the world toward a healthier economy and a sustainably flourishing future.
SB’17 Detroit will gather nearly 2,500 brand leaders, sustainability professionals and design innovators as well as the ecosystem of NGO’s, entrepreneurs, service providers and others who must collaborate to drive shift in economic norms. Participants will convene at the Cobo Center in downtown Detroit, MI to spark a critical and timely conversation about what the Good Life entails and how to translate this into new business opportunity for brands to respond. The event will highlight the ideas and companies who are redefining new global societal aspirations that point toward a sustainable future.
More than 300 acclaimed leaders across multiple industries are expected to pose thought provoking questions and provide examples as part of the formal conference program of what really defines a Good Life for humans around the globe today. Presentations and formal structured sessions will serve as a precursor to a new format of facilitated co-creative dialogue that will travel around the world. It will have the goal of capturing and reporting out consumer insights and ideas for design principles that brands can tap for delivering better product and services offerings to market in the coming decades.
Experts and thought leaders include:
Unlock customer insights on sustainability & your brand’s unique performance! Submit your brand (or any brand) into the 2024 annual study and receive unparalleled insights on customer perception of that brand’s performance. Benchmark how your customers rate your brand on social and environmental sustainability and overall brand trust, while seeing how your brand compares to others in the study. Space is limited! The deadline to become part of the study is January 15, 2024.
An integral component of SB’17 Detroit, the SB Activation Hub will encourage collaboration and celebrate purposeful innovation. Facilitated programming and anchor-led pavilions will showcase companies and entrepreneurs delivering innovative brands and business solutions fashioned around Good Food, Good Homes, Good Mobility, Good Packaging, Good Technology, Good Energy and more. Numerous companies and organizations have already joined this effort and have committed to supporting the ‘Redefining the Good Life’ global initiative and its launch at SB’17 Detroit. Lead sponsors include The Dow Chemical Company, BASF and Ford Motor Co. with varying sponsorship levels from Citizen Group, Nestlé, Target, Amazon, UPS, P&G, Whirlpool, Kellogg’s, Savers, GM, Braskem, Shaw Industries, WhiteWave Foods, the Vinyl Institute, NSF International, CVS Health and others.
“Designing success in the 21st century begins with ‘Redefining the Good Life’ and imagining how the brand leaders of the future will respond by identifying new product and service offerings that meet evolving societal aspirations,” states KoAnn Vikoren Skrzyniarz, founder of Sustainable Brands. “Sustainable Brands is the preeminent platform for shining a light on the power of purpose to drive brand success. We desperately need the skills and passion of our courageous brand leaders to create a new collective vision of a flourishing future that delivers shared value for all.”
Nature Bank is the official carbon offset partner, South Pole Group is the official renewable energy partner and Terracycle is a zero waste partner. Additional partnership support is provided by The Erb Institute at the University of Michigan, Retail Industry Leaders Association (RILA), Effie Worldwide, TerraCycle and others.
SB’17 Detroit is scheduled for May 22-25, 2017 at the Cobo Center in Detroit, MI. Registration is now open. Sponsor and partner opportunities are available for companies with breakthrough ideas, tools and technologies that support business success in sustainability. Further information can be found at www.SB17Detroit.com, by calling 1.415.626.2212 or by emailing [email protected]
Published Jan 25, 2017 11am EST / 8am PST / 4pm GMT / 5pm CET