Sustainable Brands and Sustainable Brands
Published 1 year ago.
About a 3 minute read.
Monnie comes aboard as VP of Content Strategy, Thought Leadership and Brand Storytelling to help further develop SB’s thought leadership, deepen content-development activities, and build the company’s brand narrative.
announced today that Samuel (Sam)
Monnie has joined the company’s
leadership team as VP, Content Strategy, Thought Leadership and Brand
Storytelling to help further develop SB’s thought leadership, deepen content
development activities across the organization, and build the company’s brand
narrative across all touch points.
In this newly created role reporting directly to CEO KoAnn Vikoren
Skrzyniarz, Sam will interface
with SB’s member and advisory networks to craft insights from across the network
— focusing on increasing the value of SB’s research, tools and content creation
activities while further cementing SB’s position as the vanguard of brands
enabling business and society to thrive in harmony with nature.
Sam’s global marketing leadership experience includes brand-building, integrated
marketing, digital & eCommerce, innovation, and culture mobilization within
multiple sectors. He also has a background of transforming capabilities with a
holistic commercial approach in Center of Excellence roles and as a Marketing
Transformation Consultant. He has held national and international leadership
positions at both consumer and B2B companies and brands including
Campbell’s, Braun, Kenmore (Sears), P&G, Grainger and
Safeway. Samuel also co-hosts the Across the
Pond Marketing Transformed podcast,
with over five seasons published.
Samuel resides in the US, yet maintains his heritage from Britain and Ghana. He
is an avid follower of the mighty Red Devils (Manchester United FC), a lover of
Ghanaian and Indian cuisine, and keeps a close eye on the UK music scene.
“I’m thrilled to be joining Sustainable Brands at such a pivotal time, as the
global marketing community is becoming increasingly aware of the needs and
opportunities represented by our growing set of integrated environmental and
social challenges,” Monnie says. “I look forward to working with SB’s global
community of world-class companies to deliver tools and insights that meet their
needs and co-create solutions that further our mission to help shift the world
to the sustainable economy of the future.”
“As Sustainable Brands continues to progress its longtime mission, it is a
delight to engage such a passionate brand leader who inherently understands the
transformation journey our customers are on at the intersection of brand and
sustainability; Sam is well equipped to help us more fully leverage all of SB’s
skills and assets to support and enable that journey,” Skrzyniarz says. “We are
excited by the opportunity to learn from and partner with Sam as we work to
enable good growth that contributes to a future we are proud to leave our
Sustainable Brands® is the premier global community of brand innovators who are
shaping the future of commerce worldwide. Since 2006, our mission has been to
inspire, engage and equip today’s business and brand innovators to prosper for
the near and long term by leading the way to a better future. Digitally
published news articles and issues-focused conversation topics, internationally
known conferences and regional events, a robust tools suite and e-learning
library, and peer-to-peer membership groups all facilitate community engagement
throughout the year. For more information visit
Published Mar 21, 2022 8am EDT / 5am PDT / 12pm GMT / 1pm CET