This news is real, but the fur is faux (and bio-based!). Recently, Bravo’s “Project Runway”, Episode 1907: Are You Fur Real”, surprised contestants with a competition featuring faux fur made with Sorona®.
Sorona® in collaboration with Ecopel developed Koba®, one of the first commercially available bio-based faux fur collections. In the Avant Garde challenge, designers were paired up and asked to select from over 200 yards of the plant-based and recyclable faux fur in a wide range of colors, patterns and lengths. Judges Nina Garcia and Elaine Welteroth were joined by guest judge Esteban Cortazar and famously avant garde actor and singer Billy Porter. Host and designer Christian Siriano called the sustainable faux fur “groundbreaking” and “amazing”. This timely episode airs as the industry is buzzing with major brands and media outlets taking a stance against animal fur.
Read the full release here.