Press Release
VIDEO:
International Paper's Journey to Embedded Sustainability

A candid interview with International Paper Sustainability Manager James McDonald

One Fortune 500 Company’s Global Citizenship Transformation

How does a company make the shift from a risk-focused sustainability approach to an approach where global citizenship is embedded into the company’s business strategy? That’s the question at the core of the first episode of thinkPARALLAX’s new video series, Think and Drink. In this first installment, thinkPARALLAX Co-Founder and Chief Creative Strategist Guusje Bendeler sits down with James McDonald, Sustainability Manager at International Paper to talk candidly about the evolution of sustainability at International Paper, the world’s largest producer of packaging, pulp, and paper.

“We’ve been on a sustainability journey for quite a while—almost two decades now,” McDonald says in the interview, “but about a year ago we changed the whole paradigm within the company.”

:vimeo https://vimeo.com/173816330

“At International Paper we feel like we’ve got a pretty good story to tell,” says McDonald. “We use renewable resources, we use renewable energy in the manufacturing of our products, and the majority of our products are easily recyclable. But the actual sustainability story has been quite a journey.”

Watch the video and stay tuned for further Think and Drink episodes from thinkPARALLAX.

Each instalment takes you outside the boardroom and around the world to reveal the successes, failures, and lessons learned from the brands leading organizational and societal change. At each stop you’ll hear insights and experiences from various thought leaders throughout the US and world, on trending topics relating to purpose, sustainability, and corporate citizenship communications.

For more info visit http://www.thinkparallax.com/perspectives/