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Guusje Bendeler

Co-Founder & CEO
thinkPARALLAX

With over 20 years' experience in sustainability communications, branding, and strategy, Guusje Bendeler (pronounced Who-sha) leads thinkPARALLAX in its mission to better the world by articulating and amplifying impact. Guusje leads day-to-day business strategy for the company, while providing senior counsel for clients such as International Paper, Southwest Airlines, Qualcomm and Scotiabank, among others.

Having lived and worked both in The Netherlands and the United States, Guusje brings a global perspective to her work. She is passionate about her belief in business being a force for good, and ensures that thinkPARALLAX walks its own talk as a Certified B Corporation and Women-owned business. Guusje is active in sharing her industry knowledge at conferences and in media outlets.

Prior to co-founding the agency in 2003, Guusje created award-winning campaigns at renowned agencies in The Netherlands and the United States. She also taught visual communication as an adjunct faculty member at San Diego State University.

Guusje holds a B.F.A in Design and Visual Communications from the Royal Academy of Art in The Netherlands.

In her free time, Guusje likes to travel, hike and do yoga, and spend time with her children and volunteering as an art teacher at their school.

Guusje Bendeler is tagged in 6 stories.
How to Uplevel Your Reporting for a Post-COVID-19 World
How to Uplevel Your Reporting for a Post-COVID-19 World

Marketing and Comms / While it’s still too early to tell how significantly COVID-19 will alter our way of life, we’ve learned to challenge many of our preconceived notions about how to best do business — and solidifying your company’s place within this new order is critical. The true test is going to be whether we are capable of dramatic positive change even when not spurred by a global pandemic. - 2 months ago

Q&A: thinkPARALLAX Demystifies Effective ESG Communication
Q&A: thinkPARALLAX Demystifies Effective ESG Communication

Marketing and Comms / thinkPARALLAX is helping brands master storytelling around ESG issues to engage stakeholders. CEO and co-founder Guusje Bendeler told us more about the agency’s approach to creating a new ROI — Return on Impact. - 6 months ago

Purpose-Driven Employees Are Your Strongest Brand Ambassadors
Purpose-Driven Employees Are Your Strongest Brand Ambassadors

Marketing and Comms / You’ve probably read the proliferation of literature about the benefits of hiring purpose-driven employees, which can result in increased productivity, higher retention rates, and more effective collaboration, just to name a few. But have you ever wondered how purpose-driven employees impact your organization’s branding and marketing? - 2 years ago

The Art of Modern Sustainability Communications: How to Embrace an Audience-First Approach
The Art of Modern Sustainability Communications: How to Embrace an Audience-First Approach

Marketing and Comms / Recent research clearly indicates that today’s stakeholders expect more from companies — they want to purchase from and work for companies that champion sustainability. This shift in attitude is dramatically altering the way that companies conduct (and even think about) their businesses. - 3 years ago

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The Purpose Conflict: Confessions of a Purpose-Driven Agency Founder
The Purpose Conflict: Confessions of a Purpose-Driven Agency Founder

Organizational Change / A few weeks ago, I had the opportunity to attend Imperative’s Purpose Leadership training. While there, I took the time to reflect – not only on my own journey as the leader of a purpose-driven agency, but on a common challenge that our clients often face when it comes to "purpose," which is: - 3 years ago

VIDEO: International Paper's Journey to Embedded Sustainability
VIDEO: International Paper's Journey to Embedded Sustainability

Press Release / A candid interview with International Paper Sustainability Manager James McDonald One Fortune 500 Company’s Global Citizenship Transformation - 3 years ago

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