Guusje Bendeler

Guusje Bendeler is tagged in 3 stories.
Purpose-Driven Employees Are Your Strongest Brand Ambassadors
Purpose-Driven Employees Are Your Strongest Brand Ambassadors

Marketing and Comms / You’ve probably read the proliferation of literature about the benefits of hiring purpose-driven employees, which can result in increased productivity, higher retention rates, and more effective collaboration, just to name a few. But have you ever wondered how purpose-driven employees impact your organization’s branding and marketing? - 1 year ago

The Art of Modern Sustainability Communications: How to Embrace an Audience-First Approach
The Art of Modern Sustainability Communications: How to Embrace an Audience-First Approach

Marketing and Comms / Recent research clearly indicates that today’s stakeholders expect more from companies — they want to purchase from and work for companies that champion sustainability. This shift in attitude is dramatically altering the way that companies conduct (and even think about) their businesses. - 2 years ago

The Purpose Conflict: Confessions of a Purpose-Driven Agency Founder
The Purpose Conflict: Confessions of a Purpose-Driven Agency Founder

Organizational Change / A few weeks ago, I had the opportunity to attend Imperative’s Purpose Leadership training. While there, I took the time to reflect – not only on my own journey as the leader of a purpose-driven agency, but on a common challenge that our clients often face when it comes to "purpose," which is: - 2 years ago

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