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thinkPARALLAX

thinkPARALLAX

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We are on a mission to better the world by articulating and amplifying our clients' impact. As a team of values-driven strategists, designers, and storytellers, we give meaning and voice to brands’ sustainability initiatives. Through strategic storytelling, we harness the support of stakeholders to drive systemic change and long-term success.

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Thursday, September 5, 2019
Learn how to improve your ESG ratings and better engage with your investor audience

Tuesday, July 10, 2018
Going Beyond "Purpose" to Build Brighter Brands and Better Businesses

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Video
Closing the Loop: How Brands are Driving Further Adoption of Recycling and Upcycling
Closing the Loop: How Brands are Driving Further Adoption of Recycling and Upcycling
Published on May 24, 2023
Runtime: 59:10

Join Logitech, Cox Enterprises, and WM in a discussion among communication leaders about innovative recycling and upcycling programs they have implemented to take the lead on sustainability goals, drive recycling in communities, and integrate sustain... View More

Article
Circular Economy
A Path for Small Businesses to Achieve Climate Neutrality
A Path for Small Businesses to Achieve Climate Neutrality
Published on April 29, 2021
About a 5 minute read

The climate crisis is waiting for no one; and the choices we make over the next few years will determine the world we create for ourselves and for future generations. We can and must succeed — and SMEs have a critical role in ensuring that we do. ... View More

Article
Organizational Governance
Finding a Job with Purpose Amid the COVID-19 Crisis
Finding a Job with Purpose Amid the COVID-19 Crisis
Published on May 8, 2020
About a 8 minute read

Finding a job in sustainability or social impact wasn’t easy even before COVID-19 blindsided and bludgeoned the global economy. Your sustainability and social impact job search will be challenging, but if you stay motivated and keep trying, you wil... View More

Article
Marketing & Communications
How to Uplevel Your Reporting for a Post-COVID-19 World
How to Uplevel Your Reporting for a Post-COVID-19 World
Published on April 23, 2020
About a 4 minute read

While it’s still too early to tell how significantly COVID-19 will alter our way of life, we’ve learned to challenge many of our preconceived notions about how to best do business — and solidifying your company’s place within this new order i... View More

Article
Organizational GovernanceMarketing & Communications
90+ Companies Now Certified Climate Neutral
90+ Companies Now Certified Climate Neutral
Published on April 21, 2020
About a 5 minute read

Barely a year since its launch, almost 100 brands are now sporting the label, demonstrating full accountability for their carbon footprint. ... View More

Article
Organizational Governance
The Time Is Now for Brands to Lead with Higher Values
The Time Is Now for Brands to Lead with Higher Values
Published on April 6, 2020
About a 7 minute read

It’s during moments of great difficulty that our authentic selves shine through — and the same is true for companies. Long after the COVID-19 crisis passes, the world won’t forget the values-driven companies that led with a conscience. The time... View More

Article
Finance & InvestmentCircular EconomyOrganizational Governance
Q&A on LTSE: SASB Founder Jean Rogers on the First Legally Binding, Sustainable Stock Exchange
Q&A on LTSE: SASB Founder Jean Rogers on the First Legally Binding, Sustainable Stock Exchange
Published on February 5, 2020
About a 6 minute read

Created by some of the brilliant minds who built the Sustainability Accounting Standards Board (SASB), the Long-Term Stock Exchange is a first-of-its-kind exchange that invests in companies focused on long-term value creation, while requiring the lis... View More

Article
Marketing & Communications
Q&A: thinkPARALLAX Demystifies Effective ESG Communication
Q&A: thinkPARALLAX Demystifies Effective ESG Communication
Published on December 17, 2019
About a 6 minute read

thinkPARALLAX is helping brands master storytelling around ESG issues to engage stakeholders. CEO and co-founder Guusje Bendeler told us more about the agency’s approach to creating a new ROI — Return on Impact. ... View More

Article
Organizational GovernanceMarketing & Communications
Unlocking the Transformational Power of Sustainability Thought Leadership
Unlocking the Transformational Power of Sustainability Thought Leadership
Published on October 17, 2019
About a 7 minute read

Because it lacks the self-serving undercurrents associated with other types of marketing, sustainability thought leadership is one of the most effective tools for building trust among stakeholders while establishing your brand as an industry authorit... View More

Article
Marketing & Communications
The 3-Part Formula for Effective ESG Communication
The 3-Part Formula for Effective ESG Communication
Published on August 6, 2019
About a 3 minute read

Environmental, Social, and Governance issues continue to gain traction and capture investor attention in the corporate world. Yet, sustainability professionals aren’t fully utilizing the power of narrative to engage. ... View More

Article
Community Update
thinkPARALLAX Expands to Northern California
thinkPARALLAX Expands to Northern California
Published on June 3, 2019
About a 3 minute read

San Diego-based corporate sustainability branding and communications agency opens new office to amplify impact in San Francisco Bay Area. ... View More

Article
Marketing & Communications
6 Tactics for Optimizing Corporate Communications on Climate Action
6 Tactics for Optimizing Corporate Communications on Climate Action
Published on April 30, 2019
About a 8 minute read

Communications on climate action needs to be grounded in strategic, results-based initiatives — always. These six approaches will help ensure that your communications are impactful in reinforcing your company’s sustainability strategy. ... View More

Article
Marketing & Communications
How to Promote Your Sustainability Story on Social Media as a B2B Company
How to Promote Your Sustainability Story on Social Media as a B2B Company
Published on April 5, 2019
About a 5 minute read

Social media thrives on compelling storytelling, and chances are that your sustainability efforts have the capacity to pull on your audience’s heartstrings better than another post promoting your product or service. ... View More

Article
Organizational Governance
A Four-Step Cycle for Strengthening Your Company Culture
A Four-Step Cycle for Strengthening Your Company Culture
Published on February 12, 2019
About a 7 minute read

Strengthening a culture is not a one-off project; it is truly never-ending. ... View More

Article
Marketing & Communications
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad
Published on January 17, 2019
About a 10 minute read

We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity. ... View More

Article
Marketing & Communications
Top 5 Companies That Effectively Amplified Their Impact in 2018
Top 5 Companies That Effectively Amplified Their Impact in 2018
Published on December 28, 2018
About a 5 minute read

As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands. ... View More

Article
Marketing & Communications
How to Communicate Diversity and Inclusion When You Aren't Quite There Yet
How to Communicate Diversity and Inclusion When You Aren't Quite There Yet
Published on November 2, 2018
About a 6 minute read

While sustainability and citizenship mean different things to different people, these terms are most commonly associated with a company’s impact on the external world, focusing heavily on social and environmental initiatives. However, businesses ca... View More

Article
Organizational GovernanceOrganizational Governance
Introducing: The Bright Side of the Brand
Introducing: The Bright Side of the Brand
Published on June 25, 2018
About a 5 minute read

The “brand purpose” bandwagon has become awfully crowded. And as more and more brands seek to capitalize on the opportunity to cast themselves in a more authentic, meaningful light, the language of “brand purpose” has become weak, watered dow... View More

Article
Marketing & CommunicationsMarketing & Communications
3 Approaches to Building Customer Trust Through Transparency
3 Approaches to Building Customer Trust Through Transparency
Published on April 5, 2018
About a 4 minute read

In February, KFC in the United Kingdom had a bit of an issue — it ran out of chicken. ... View More

Article
Marketing & CommunicationsMarketing & Communications
Purpose-Driven Employees Are Your Strongest Brand Ambassadors
Purpose-Driven Employees Are Your Strongest Brand Ambassadors
Published on February 28, 2018
About a 5 minute read

You’ve probably read the proliferation of literature about the benefits of hiring purpose-driven employees, which can result in increased productivity, higher retention rates, and more effective collaboration, just to name a few. But have you ever ... View More

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