thinkPARALLAX
We are on a mission to better the world by articulating and amplifying our clients' impact. As a team of values-driven strategists, designers, and storytellers, we give meaning and voice to brands’ sustainability initiatives. Through strategic storytelling, we harness the support of stakeholders to drive systemic change and long-term success.
Sponsored Webinars
Thursday, September 5, 2019
Learn how to improve your ESG ratings and better engage with your investor audience
Tuesday, July 10, 2018
Going Beyond "Purpose" to Build Brighter Brands and Better Businesses
Closing the Loop: How Brands are Driving Further Adoption of Recycling and Upcycling
Join Logitech, Cox Enterprises, and WM in a discussion among communication leaders about innovative recycling and upcycling programs they have implemented to take the lead on sustainability goals, drive recycling in communities, and integrate sustain... View More
A Path for Small Businesses to Achieve Climate Neutrality
The climate crisis is waiting for no one; and the choices we make over the next few years will determine the world we create for ourselves and for future generations. We can and must succeed — and SMEs have a critical role in ensuring that we do. ... View More
Finding a Job with Purpose Amid the COVID-19 Crisis
Finding a job in sustainability or social impact wasn’t easy even before COVID-19 blindsided and bludgeoned the global economy. Your sustainability and social impact job search will be challenging, but if you stay motivated and keep trying, you wil... View More
How to Uplevel Your Reporting for a Post-COVID-19 World
While it’s still too early to tell how significantly COVID-19 will alter our way of life, we’ve learned to challenge many of our preconceived notions about how to best do business — and solidifying your company’s place within this new order i... View More
90+ Companies Now Certified Climate Neutral
Barely a year since its launch, almost 100 brands are now sporting the label, demonstrating full accountability for their carbon footprint. ... View More
The Time Is Now for Brands to Lead with Higher Values
It’s during moments of great difficulty that our authentic selves shine through — and the same is true for companies. Long after the COVID-19 crisis passes, the world won’t forget the values-driven companies that led with a conscience. The time... View More
Q&A on LTSE: SASB Founder Jean Rogers on the First Legally Binding, Sustainable Stock Exchange
Created by some of the brilliant minds who built the Sustainability Accounting Standards Board (SASB), the Long-Term Stock Exchange is a first-of-its-kind exchange that invests in companies focused on long-term value creation, while requiring the lis... View More
Q&A: thinkPARALLAX Demystifies Effective ESG Communication
thinkPARALLAX is helping brands master storytelling around ESG issues to engage stakeholders. CEO and co-founder Guusje Bendeler told us more about the agency’s approach to creating a new ROI — Return on Impact. ... View More
Unlocking the Transformational Power of Sustainability Thought Leadership
Because it lacks the self-serving undercurrents associated with other types of marketing, sustainability thought leadership is one of the most effective tools for building trust among stakeholders while establishing your brand as an industry authorit... View More
The 3-Part Formula for Effective ESG Communication
Environmental, Social, and Governance issues continue to gain traction and capture investor attention in the corporate world. Yet, sustainability professionals aren’t fully utilizing the power of narrative to engage. ... View More
thinkPARALLAX Expands to Northern California
San Diego-based corporate sustainability branding and communications agency opens new office to amplify impact in San Francisco Bay Area. ... View More
6 Tactics for Optimizing Corporate Communications on Climate Action
Communications on climate action needs to be grounded in strategic, results-based initiatives — always. These six approaches will help ensure that your communications are impactful in reinforcing your company’s sustainability strategy. ... View More
How to Promote Your Sustainability Story on Social Media as a B2B Company
Social media thrives on compelling storytelling, and chances are that your sustainability efforts have the capacity to pull on your audience’s heartstrings better than another post promoting your product or service. ... View More
A Four-Step Cycle for Strengthening Your Company Culture
Strengthening a culture is not a one-off project; it is truly never-ending. ... View More
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad
We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity. ... View More
Top 5 Companies That Effectively Amplified Their Impact in 2018
As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands. ... View More
How to Communicate Diversity and Inclusion When You Aren't Quite There Yet
While sustainability and citizenship mean different things to different people, these terms are most commonly associated with a company’s impact on the external world, focusing heavily on social and environmental initiatives. However, businesses ca... View More
Introducing: The Bright Side of the Brand
The “brand purpose” bandwagon has become awfully crowded. And as more and more brands seek to capitalize on the opportunity to cast themselves in a more authentic, meaningful light, the language of “brand purpose” has become weak, watered dow... View More
3 Approaches to Building Customer Trust Through Transparency
In February, KFC in the United Kingdom had a bit of an issue — it ran out of chicken. ... View More
Purpose-Driven Employees Are Your Strongest Brand Ambassadors
You’ve probably read the proliferation of literature about the benefits of hiring purpose-driven employees, which can result in increased productivity, higher retention rates, and more effective collaboration, just to name a few. But have you ever ... View More
