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Stories About Storytelling

Found 613 stories. Page 1 of 31.

Ironic, Understated Campaign Attracts Viral Interest in Visiting Oslo
Ironic, Understated Campaign Attracts Viral Interest in Visiting Oslo

MARKETING AND COMMS - VisitOSLO’s new, viral campaign downplays its city’s appeal with dry humor and an understated production style — and highlights a growing trend in values-driven tourism marketing.

When We Look at the Future of Our Industry, We All Lost in Cannes
When We Look at the Future of Our Industry, We All Lost in Cannes

MARKETING AND COMMS - If we are to safeguard advertising’s legitimacy, we must address our image problem. It’s time we apply our collective creativity to solve our (industry’s) biggest challenges.

The Climate Communication Playbook: Establish Trust to Maximize Impact
The Climate Communication Playbook: Establish Trust to Maximize Impact

MARKETING AND COMMS - The most meaningful climate-communication strategies create an avenue for conversations rooted in hope and action. Embrace this opportunity to educate and build trust by aligning your message with your values and contributing to a positive cultural commentary.

Free Guide Aims to Help Agencies Eliminate Greenwashing
Free Guide Aims to Help Agencies Eliminate Greenwashing

MARKETING AND COMMS - Creatives for Climate’s ‘Anti-Greenwash Guide’ is designed to help ad and communications agencies comply with the latest greenwashing laws, and principles to guide them away from misleading and unsubstantiated sustainability-related claims.

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Cultural Intelligence, Collaboration Keys to Changing the Sustainability Conversation
Cultural Intelligence, Collaboration Keys to Changing the Sustainability Conversation

MARKETING AND COMMS - Day one of Sustainable Brands’ Brand-Led Culture Change event was filled with rich discussions on the power of partnerships, hits and misses in brand communication, and the power of art to open hearts and minds.

‘CATAN - New Energies’ Adds Sustainability Twist to Classic Strategy Game
‘CATAN - New Energies’ Adds Sustainability Twist to Classic Strategy Game

MARKETING AND COMMS - The update to one of the best-selling board games of all time presents players with a pertinent dilemma: spend resources to invest in clean, sustainable energy sources or opt for cheaper, yet polluting, fossil fuels.

Is Misinformation Derailing Climate Action in Agriculture?
Is Misinformation Derailing Climate Action in Agriculture?

MARKETING AND COMMS - In this, the biggest election year in history, Changing Markets Foundation investigates the damaging spread of misinformation online concerning the meat and dairy industry and how it is influencing both policy and public opinion.

This Platform Turns Your Branded Video Content Into Support for Nature Conservation
This Platform Turns Your Branded Video Content Into Support for Nature Conservation

MARKETING AND COMMS - With Ecoflix — a nonprofit streaming platform on a mission to be the ‘Netflix for nature’ — brands can produce compelling sustainability content that also helps protect nature and wildlife.

Brands People Love on Purpose, feat. Tillamook
Brands People Love on Purpose, feat. Tillamook

WALKING THE TALK - We spoke with Executive Vice President of Stewardship Paul Snyder about the holistic system of business that has made Tillamook the darling of the dairy aisle.

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Impact Entertainment: Reflecting Climate Issues in the World We Live in
Impact Entertainment: Reflecting Climate Issues in the World We Live in

MARKETING AND COMMS - Good Energy helps writers and other entertainment professionals address the climate crisis with confidence and make climate storytelling a mainstream narrative for all audiences.

Brands Are Missing a Climate Leadership Opportunity at the Super Bowl
Brands Are Missing a Climate Leadership Opportunity at the Super Bowl

MARKETING AND COMMS - A Super Bowl ad can shape a countrywide conversation; but most brands are choosing gutless entertainment — missing an opportunity to differentiate, engage and lead on today’s most pertinent issues.

Brands People Love on Purpose, feat. Tracksmith
Brands People Love on Purpose, feat. Tracksmith

MARKETING AND COMMS - Tracksmith’s brand purpose: To celebrate the competitive spirit that unites runners around the world and support dedicated runners at every stage of their journey.

Coachtopia Docuseries Explores Challenges, Opportunities of Circular Fashion
Coachtopia Docuseries Explores Challenges, Opportunities of Circular
Fashion

MARKETING AND COMMS - 'The Road to Circularity' takes a frank look at the problems facing the fashion industry and the mindset shifts required to pioneer circular solutions for the future.

Mars ‘Reuses’ Fan-Favorite Ads to Reduce Climate Impacts of Brand Communication
Mars ‘Reuses’ Fan-Favorite Ads to Reduce Climate Impacts of Brand Communication

MARKETING AND COMMS - The campaign is aimed at raising consumer awareness by 'reusing' old, iconic adverts and showcasing creative ways to leave a lighter environmental footprint in advertising.

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Getting Consumers to See the Light on Solar
Getting Consumers to See the Light on Solar

MARKETING AND COMMS - A lot of concerns that remain barriers to more widespread adoption of residential solar can be addressed with relative ease through tailored messaging.

Making a Clean Break from Fossil Fuels
Making a Clean Break from Fossil Fuels

WALKING THE TALK - Collectively, the communications industry can be a catalyst for change; and it’s our hope that we can use our power to focus on climate solutions, clean energy and promoting initiatives that help us carve a just transition and path forward.

Coachtopia Turns Waste Into ‘Impeccable Taste’ in New Holiday Campaign
Coachtopia Turns Waste Into ‘Impeccable Taste’ in New Holiday Campaign

MARKETING AND COMMS - The circular brand’s “Wasty Holiday” campaign highlights the fact that up to 43% more waste is created during the holidays than at any other time of the year.

The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration
The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration

MARKETING AND COMMS - Final-day keynotes at SB’23 San Diego explored various approaches to turning consumers into collaborators in our efforts to create an ethical, equitable, climate-resilient future for all.

When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society
When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society

MARKETING AND COMMS - Another strong thread throughout SB’23 San Diego addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world.

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Mental Health Is a Universal Human Right: How to Protect That in Our Climate-Changing World
Mental Health Is a Universal Human Right: How to Protect That in Our Climate-Changing World

MARKETING AND COMMS - Whilst we celebrate World Mental Health Day, we also need to be realistic about the relationship between our natural environment and mental wellbeing — and find proactive ways to protect both.

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