Assets About Storytelling
Found 626 assets. Page 1 of 32.
Brands Are Walking Back Their ESG Commitments — Here’s Why They Should Be ‘Branding’ Them, Instead
At a time when many are retreating, staying the sustainability course with confidence, personality and authenticity will set brand leaders apart from the rest. ... View More
Campaign Highlights a Critical Capacity to Foster in Our Youth: Empathy
‘It Takes a Child to Raise a Village’ shows how building more empathy at an early age can help change the world for the better. ... View More
Uniqlo Expands Campaign to Use Power of Clothing to Bring ‘Peace for All’
The brand has partnered with renowned photographers from Magnum Photos to bring the stories and impacts of its Peace for All campaign to exhibitions in 10 cities. ... View More
Why Shades of Grey Matter in Sustainability, and How to Get Customers to Care
Corporate fears around promoting transition are valid in an era that demonizes over-claims and disregards under-claims. Here are two strategies that can help companies share how they’re accelerating their sustainability ambitions and be rewarded fo... View More
6 Big Sustainability Storytelling Myths — and How to Flip Them
As brands work to tell an accurate and authentic sustainability story, marketers need to be mindful of the narrative they're creating … and careful to avoid the common misconceptions that can undermine it. ... View More
Tony’s Chocolonely, Washington Post Give Chocolate Lovers ‘Food for Thought’
The chocolate maker’s first partnership with a media company is the latest in its ongoing mission to increase awareness around forced labor in cocoa supply chains and how collective action can address them. ... View More
Monitoring Media: Reining in the Broader Impacts of Brand Communications
We talk a lot about the content of brand communications — but what about the other ways marketing and advertising creates social and environmental impacts? A variety of experts dove deeper at SB’24 San Diego this week. ... View More
Purpose: The 5th ‘P’ in the Sustainable Food & Beverage Marketing Mix
The classic marketing mix, the 4 Ps — product, price, place and promotion — provide a good framework with which food and beverage marketing teams can insert sustainability into the conversation. Adding a fifth P, purpose, will provide a foundatio... View More
Kiehl’s Urges Consumers: ‘Don’t Rebuy. Just Refill’
The skincare brand highlights the benefits of refillable vs single-use packaging formats in its latest campaign. ... View More
Comms Industry Alliance Calls for ‘Responsible Communication’ to Become 18th SDG
The Global Alliance for PR and Communication Management calls on global leaders, policymakers and stakeholders to recognize the critical importance of responsible communication in achieving a sustainable future — and outlines a multi-pronged approa... View More
Ironic, Understated Campaign Attracts Viral Interest in Visiting Oslo
VisitOSLO’s new, viral campaign downplays its city’s appeal with dry humor and an understated production style — and highlights a growing trend in values-driven tourism marketing. ... View More
When We Look at the Future of Our Industry, We All Lost in Cannes
If we are to safeguard advertising’s legitimacy, we must address our image problem. It’s time we apply our collective creativity to solve our (industry’s) biggest challenges. ... View More
The Climate Communication Playbook: Establish Trust to Maximize Impact
The most meaningful climate-communication strategies create an avenue for conversations rooted in hope and action. Embrace this opportunity to educate and build trust by aligning your message with your values and contributing to a positive cultural c... View More
Free Guide Aims to Help Agencies Eliminate Greenwashing
Creatives for Climate’s ‘Anti-Greenwash Guide’ is designed to help ad and communications agencies comply with the latest greenwashing laws, and principles to guide them away from misleading and unsubstantiated sustainability-related claims. ... View More
Cultural Intelligence, Collaboration Keys to Changing the Sustainability Conversation
Day one of Sustainable Brands’ Brand-Led Culture Change event was filled with rich discussions on the power of partnerships, hits and misses in brand communication, and the power of art to open hearts and minds. ... View More
‘CATAN - New Energies’ Adds Sustainability Twist to Classic Strategy Game
The update to one of the best-selling board games of all time presents players with a pertinent dilemma: spend resources to invest in clean, sustainable energy sources or opt for cheaper, yet polluting, fossil fuels. ... View More
Is Misinformation Derailing Climate Action in Agriculture?
In this, the biggest election year in history, Changing Markets Foundation investigates the damaging spread of misinformation online concerning the meat and dairy industry and how it is influencing both policy and public opinion. ... View More
This Platform Turns Your Branded Video Content Into Support for Nature Conservation
With Ecoflix — a nonprofit streaming platform on a mission to be the ‘Netflix for nature’ — brands can produce compelling sustainability content that also helps protect nature and wildlife. ... View More
Brands People Love on Purpose, feat. Tillamook
We spoke with Executive Vice President of Stewardship Paul Snyder about the holistic system of business that has made Tillamook the darling of the dairy aisle. ... View More
Impact Entertainment: Reflecting Climate Issues in the World We Live in
Good Energy helps writers and other entertainment professionals address the climate crisis with confidence and make climate storytelling a mainstream narrative for all audiences. ... View More
