MARKETING AND COMMS -
VisitOSLO’s new, viral campaign downplays its city’s appeal with dry humor and
an understated production style — and highlights a growing trend in
values-driven tourism marketing.
MARKETING AND COMMS -
If we are to safeguard advertising’s legitimacy, we must address
our image problem. It’s time we apply our collective creativity to solve our
(industry’s) biggest challenges.
MARKETING AND COMMS -
The most meaningful climate-communication strategies create an avenue for
conversations rooted in hope and action. Embrace this opportunity to educate and
build trust by aligning your message with your values and contributing to a
positive cultural commentary.
MARKETING AND COMMS -
Creatives for Climate’s ‘Anti-Greenwash Guide’ is designed to help ad and
communications agencies comply with the latest greenwashing laws, and principles
to guide them away from misleading and unsubstantiated sustainability-related
claims.
MARKETING AND COMMS -
Day one of Sustainable Brands’ Brand-Led Culture Change event was filled with
rich discussions on the power of partnerships, hits and misses in brand
communication, and the power of art to open hearts and minds.
MARKETING AND COMMS -
The update to one of the best-selling board games of all time presents players
with a pertinent dilemma: spend resources to invest in clean, sustainable energy
sources or opt for cheaper, yet polluting, fossil fuels.
MARKETING AND COMMS -
In this, the biggest election year in history, Changing Markets
Foundation investigates the damaging spread of misinformation online concerning
the meat and dairy industry and how it is influencing both policy and public
opinion.
MARKETING AND COMMS -
With Ecoflix — a nonprofit streaming platform on a mission to be the ‘Netflix
for nature’ — brands can produce compelling sustainability content that also
helps protect nature and wildlife.
WALKING THE TALK -
We spoke with Executive Vice President of Stewardship Paul Snyder about the
holistic system of business that has made Tillamook the darling of the dairy
aisle.
MARKETING AND COMMS -
Good Energy helps writers and other entertainment professionals address the
climate crisis with confidence and make climate storytelling a mainstream
narrative for all audiences.
MARKETING AND COMMS -
A Super Bowl ad can shape a countrywide conversation; but most brands are
choosing gutless entertainment — missing an opportunity to differentiate, engage
and lead on today’s most pertinent issues.
MARKETING AND COMMS -
Tracksmith’s brand purpose: To celebrate the competitive spirit that unites
runners around the world and support dedicated runners at every stage of their
journey.
MARKETING AND COMMS -
'The Road to Circularity' takes a frank look at the problems facing the fashion industry and
the mindset shifts required to pioneer circular solutions for the future.
MARKETING AND COMMS -
The campaign is aimed at raising consumer awareness by 'reusing' old, iconic adverts and showcasing creative ways to leave a lighter environmental footprint in advertising.
MARKETING AND COMMS -
A lot of concerns that remain barriers to more widespread adoption of residential solar can be addressed with relative ease through tailored messaging.
WALKING THE TALK -
Collectively, the communications industry can be a catalyst for change; and it’s our hope that we can use our power to focus on climate solutions, clean energy and promoting initiatives that help us carve a just transition and path forward.
MARKETING AND COMMS -
The circular brand’s “Wasty Holiday” campaign highlights the fact that up to 43% more waste is created during the holidays than at any other time of the year.
MARKETING AND COMMS -
Final-day keynotes at SB’23 San Diego explored various approaches to turning consumers into collaborators in our efforts to create an ethical, equitable, climate-resilient future for all.
MARKETING AND COMMS -
Another strong thread throughout SB’23 San Diego addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world.
MARKETING AND COMMS -
Whilst we celebrate World Mental Health Day, we also need to be realistic about the relationship between our natural environment and mental wellbeing — and find
proactive ways to protect both.