Assets About Storytelling
Found 626 assets. Page 6 of 32.
Brand Storytelling: A Mechanism for Building a Regenerative Future
On the final day of SB’21 San Diego, a diverse array of keynote speakers explored some of the many ways in which storytelling can be a powerful tool for manifesting the future we need. ... View More
Co-Creating Breakthrough Solutions for the Future We Want
To regenerate the system, we have to regenerate how we work together. What if we brought the experience of elders and the courage of the next generation together with the brand leaders tasked with shifting paradigms and making essential decisions? ... View More
Is Employee Critical-Thinking Training the Next ESG Frontier?
Can businesses do anything to mitigate their employees’ vulnerability to fake news? And should they? Corporate schooling might be an uncomfortable idea, but it could be essential to the future of US capitalism and democracy. ... View More
On World Chocolate Day, Remember – Our Choices Can Change the Lives of Cocoa Farmers
A new campaign around World Chocolate Day aims to help consumers understand the exploitation that too often accompanies the farming, trade and production of chocolate treats — while highlighting the positive impacts of choosing fair and ethically s... View More
Best Intentions: Surviving a Sustainability Story Setback with Transparency and Truth
When Kevin Murphy announced that all of its packaging would be made from “plastic pulled from the ocean,” it had every intention of delivering that. While the claim was doomed from the start, the company quickly communicated its mistake with tact... View More
P&G & GLAAD’s ‘Visibility Project’ to Advance LGBTQ Visibility in Advertising
P&G has committed $1M over three years and partnered with GLAAD to work with brands and agencies to advance LGBTQ inclusion in advertising. New study finds senior marketing and ad execs recognize LGBTQ inclusion as a force for positive social cha... View More
How to Effectively Visualize Sustainability in Our New, More Empathetic World
There is an urgent need to move the visual language of sustainability forward, so being able to represent both technological and societal progress is key. ... View More
P&G, Dove Push for More Equitable Representation in Media
The two companies are putting their money where their mouths are when it comes to increasing inclusion, both in their messaging and in the media at large. ... View More
Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living
So, what’s still preventing consumers from living more in line with their values? GlobeScan has identified seven critical “unlocks” to help consumers to change their behaviors, and start aligning their lifestyles with their values and aspiratio... View More
What Gets People to Act: Doom and Gloom or Rainbows and Sunshine?
The negative framing that accompanies “traditional” climate communications risks turning people off, but exclusively positive framing has its own issues. Long story short, we need both. Here are a few tips for choosing the right one. ... View More
It’s Time to Break Free from Sustainability’s Ivory Tower
One major reason that most sustainability writing is bad is that it’s written by a microscopic number of smart people who think and talk the same way, unintentionally excluding the bulk of audiences that need to be spoken to. ... View More
For Those Still Wondering About the Business Case for Purpose …
In its latest research to understand consumer expectations of responsible brands, Porter Novelli used social psychology to unpack why consumers prefer Purpose-driven brands — and the importance of strong storytelling to complement sound business st... View More
Bad Sustainability Writing Is Everywhere, and It’s a Problem
The proliferation of ineffective communications is holding sustainability back in its most critical decade. There is no more time for boring, beige writing. We need language that teaches, convinces and inspires — before it’s too late. ... View More
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad
Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good? ... View More
Digging Deeper Into Marketing’s Purpose Pivot
Once your purpose is in everything you do, it becomes an indelible part of the customer experience. By attracting customers who believe society is better off if they do business with your company, you can create a social movement around your brand. ... View More
2020 Goodvertising Awards Recognize Year's 10 Most Impactful Creative Campaigns
2020’s winners cover topics ranging from calculating product carbon footprints, regenerative farming, healthier food and reusable packaging to DEI, supporting businesses during COVID and more. ... View More
New Campaign Supports Mental Health, Tells 2020 How We Really Feel About It
Today, social impact agency Public Inc. launched a digital campaign in support of mental health — and a bitingly funny, cathartic send-off to acknowledge the dumpster fire of a year we've all had. ... View More
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose
A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice. ... View More
