Assets About Storytelling

Found 631 assets. Page 5 of 32.

Article
Marketing & Communications
McCain Foods Enters the Metaverse with Regen Fries, Showing Potential of ‘Farms of the Future’
McCain Foods Enters the Metaverse with Regen Fries, Showing Potential of ‘Farms of the Future’
Published on October 31, 2022
About a 3 minute read

Through collaborations with Roblox and the first NFT-themed restaurant, Bored & Hungry, McCain is providing a fun way to help younger audiences understand the problems with conventional farming and the benefits of regenerative practices. ... View More

Article
Marketing & CommunicationsOrganizational Governance
Generating Win-Wins: 4 Key Ingredients of Successful Social-Purpose Marketing
Generating Win-Wins: 4 Key Ingredients of Successful Social-Purpose Marketing
Published on October 25, 2022
About a 6 minute read

For a purpose-driven business, marketing must transform from traditional advertising to building a social-purpose ecosystem, requiring a fundamental shift in the way marketing is integrated and delivered. In a recent webinar, BCLC, PepsiCo and CLMBR ... View More

Article
Marketing & Communications
Tourism Pledges Expand in Scope, Intention as Industry Reinvents Itself
Tourism Pledges Expand in Scope, Intention as Industry Reinvents Itself
Published on October 18, 2022
About a 5 minute read

The success of tourism pledges lies with destinations, not travelers; and for any pledge to be effective, it must be used as part of a destination’s wider sustainable tourism strategy, rather than an isolated destination-management intervention. ... View More

Article
Marketing & CommunicationsInnovation & Technology
Influencing the Influencers: How to Unlock Mass Adoption of Sustainable Products
Influencing the Influencers: How to Unlock Mass Adoption of Sustainable Products
Published on October 11, 2022
About a 5 minute read

We must not only create products that address environmental impact without compromising consumer experience, but also help consumers understand that they don’t compromise when they embrace more sustainable products. How? By influencing our industry... View More

Article
Marketing & CommunicationsOrganizational Governance
3rd Annual Fairtrade Mural Campaign Reminds Us All to Prioritize a Fair Deal for Farmers
3rd Annual Fairtrade Mural Campaign Reminds Us All to Prioritize a Fair Deal for Farmers
Published on October 7, 2022
About a 7 minute read

By celebrating the growers behind popular chocolate and tea brands, the murals remind the public to ‘Choose the world you want’ by supporting products and brands that help give farmers a sustainable livelihood. ... View More

Article
Marketing & Communications
Amid Peak Fire Season, Coors Banquet Launches ‘Protect Our Protectors’ Program Benefiting Firefighters
Amid Peak Fire Season, Coors Banquet Launches ‘Protect Our Protectors’ Program Benefiting Firefighters
Published on August 4, 2022
About a 3 minute read

Proceeds from limited-edition Coors Banquet stubby bottles and a collaborative capsule collection with clothing brand Brixton benefit the Wildland Firefighter Foundation. ... View More

Article
Marketing & CommunicationsCollaboration & Co-CreationOrganizational Governance
Crafting Transparency: Why Your Marketing Team Should Work Alongside Your ESG Team
Crafting Transparency: Why Your Marketing Team Should Work Alongside Your ESG Team
Published on August 1, 2022
About a 4 minute read

When companies miscommunicate sustainability information, there is usually no malicious intent but poor internal communication. Your marketing team will want to shout from the rooftop how sustainable your business is; but in a rush to do so, it can h... View More

Article
Marketing & Communications
Creatives for Climate Launching ‘Greenwash Watch’ to Help Radically Reskill the Communications Industry
Creatives for Climate Launching ‘Greenwash Watch’ to Help Radically Reskill the Communications Industry
Published on June 21, 2022
About a 3 minute read

Launching at Cannes Lions this week, the course is a response to industry professionals’ need to reskill to drive positive change at work: 40% of marketers report lacking relevant sustainability marketing qualifications, despite 76% having been inv... View More

Article
Marketing & Communications
Study Shows Purpose-Driven Ads Fall Short in Gaining, Holding Attention; New Approaches Needed
Study Shows Purpose-Driven Ads Fall Short in Gaining, Holding Attention; New Approaches Needed
Published on June 20, 2022
About a 4 minute read

Joint research by GfK and the Goodvertising Agency reveals value of 'transformational campaigns that empower consumers, rather than those that tout product attributes. ... View More

Article
Marketing & CommunicationsCircular EconomyOrganizational Governance
Fashion Is Still Rife with Greenwashing; But There Is a Bigger Picture for the Guilty Brands
Fashion Is Still Rife with Greenwashing; But There Is a Bigger Picture for the Guilty Brands
Published on June 13, 2022
About a 5 minute read

Many would also argue that the fashion industry is not being judged harshly enough and gets away with a lot. But there are steps in the right direction and nuances within sustainability ‘misses’ which, if built on, will generate needed momentum. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands
Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands
Published on June 8, 2022
About a 6 minute read

On day one of Brand-Led Culture Change, brands, retailers, trend watchers and behavioral and cultural design experts examined the role and power of consumer-facing companies to create the socially and environmentally prosperous world we want to live ... View More

Article
Supply ChainCollaboration & Co-Creation
Collaboration, Communication Key to Scaling Sustainable Forestry in Supply Chains
Collaboration, Communication Key to Scaling Sustainable Forestry in Supply Chains
Published on May 26, 2022
About a 7 minute read

In a recent webinar, FSC, Procter & Gamble and Stok discussed how companies can fulfill their role in the responsible sourcing and manufacturing of products derived from forests. ... View More

Article
Marketing & Communications
Recycle Your Plastics, Not Your Visuals: A Modern Marketer’s Guide to Sustainability
Recycle Your Plastics, Not Your Visuals: A Modern Marketer’s Guide to Sustainability
Published on May 25, 2022
About a 4 minute read

By refreshing these assets, matching consumer sentiment and upleveling authentic storytelling, brands can better reflect the increasingly conscious world around them and create stronger connections to audiences yearning to make a difference. ... View More

Article
Marketing & Communications
Country Crock’s Cover Crop Whiskey Shows Benefits of Regenerative Farming Practices
Country Crock’s Cover Crop Whiskey Shows Benefits of Regenerative Farming Practices
Published on May 11, 2022
About a 2 minute read

Kansas City distiller J. Rieger & Co. has crafted a one-time edition of Cover Crop Whiskey, made with cereal rye from local farms, to raise awareness of more sustainable farming practices. ... View More

Article
Circular EconomyOrganizational Governance
Sustainability Is Not Enough: Moving from Earth-Neutral to Earth-Positive
Sustainability Is Not Enough: Moving from Earth-Neutral to Earth-Positive
Published on May 6, 2022
About a 7 minute read

To create real change and avert a climate crisis, we must move beyond earth-neutral and embrace earth-positive — and that starts with your narrative. Here are three ways to ensure that your business, your brand and your ethos are all earth-positive... View More

Article
Marketing & CommunicationsOrganizational Governance
Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose
Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose
Published on April 21, 2022
About a 5 minute read

While some sustainability terms have stood the test of time, others are now outdated. No matter what terms you use, you and your colleagues should have a shared understanding of what “purpose” means in your organization to gain its greatest benef... View More

Article
Marketing & Communications
Are Sustainable Brand Messages Targeting the Wrong People?
Are Sustainable Brand Messages Targeting the Wrong People?
Published on April 7, 2022
About a 5 minute read

By focusing on a handful of easy target demographics, brands exclude swaths of people — the people who most need to be included in the narrative. The next time you brief your agency or write a brand plan, I hope you’ll rethink assumptions of who ... View More

Article
Organizational GovernanceMarketing & Communications
Profit, Performance and Impact: The Success Criteria of a Whole Brand
Profit, Performance and Impact: The Success Criteria of a Whole Brand
Published on March 28, 2022
About a 5 minute read

The reality of living in a capitalist society is that we can't simply cut off the production of products and services; the brands that will succeed in the upcoming decades will be those that function holistically, with sustainable actions built in. ... View More

Article
Innovation & Technology
Tomorrow's Brands Are Reimagining Product Formats, Reshaping Industries
Tomorrow's Brands Are Reimagining Product Formats, Reshaping Industries
Published on March 24, 2022
About a 4 minute read

Bite has reimagined the way consumers can and should use routine personal-care products. It has disrupted the linear approach to a stale industry with a fresh, waste-free format that offers a successful, premium model of circularity. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
Effective Storytelling Can Inspire Positive Action for People and Planet
Effective Storytelling Can Inspire Positive Action for People and Planet
Published on March 16, 2022
About a 4 minute read

Marketers are the co-creators of our societal narrative, and a brand’s messaging has the ability to drive culture change. Never before has the power of the stories we tell held such importance or latent opportunity. ... View More

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