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Stories About Storytelling

Found 609 stories. Page 5 of 31.

Effective Storytelling Can Inspire Positive Action for People and Planet
Effective Storytelling Can Inspire Positive Action for People and Planet

BEHAVIOR CHANGE - Marketers are the co-creators of our societal narrative, and a brand’s messaging has the ability to drive culture change. Never before has the power of the stories we tell held such importance or latent opportunity.

Sustainability or Spin? Why Straight Facts Matter Most
Sustainability or Spin? Why Straight Facts Matter Most

MARKETING AND COMMS - As demand for better brands continues to increase, we can expect an exponential increase in two things: ‘green’ brand claims and the level of public scrutiny. Before your brand team loses time, money and precious brand equity, check out this summary of resources to help you stay the course.

‘Greenwashing Is Dangerous’: Lessons for Purpose-Driven Brands from Innocent’s Recent Lashing
‘Greenwashing Is Dangerous’: Lessons for Purpose-Driven Brands from Innocent’s Recent Lashing

MARKETING AND COMMS - Brands now understand the immense benefits of touting their sustainability and purpose credentials; but those with sustainability ‘halos’ aren’t immune to scrutiny over their claims. As Innocent drinks was recently reminded, the stakes have never been higher for getting it wrong.

‘Toxic Tours’ Shed Light on Communities Most Affected by Petrochemical Pollution
‘Toxic Tours’ Shed Light on Communities Most Affected by Petrochemical Pollution

MARKETING AND COMMS - New platform from Break Free from Plastic explores the hardest-hit frontline communities in the world, from India to Ohio. After hearing each story, viewers can choose to view another location, or take actions designed to make local and global impact.

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Potty-Mouthed Campaign Raising Awareness of Lack of ‘F*ing Water’ for Canada’s Indigenous Communities
Potty-Mouthed Campaign Raising Awareness of Lack of ‘F*ing Water’ for Canada’s Indigenous Communities

MARKETING AND COMMS - Public Inc’s latest social-justice outcry, in collaboration with First Peoples Group, shines light on lack of government action to address insufficient access to clean water in nearly 70 Indigenous communities across Canada.

‘Vanguardians of the Galaxy’ Stunt Shows Climate Laggards Can No Longer Fly Under the Radar
‘Vanguardians of the Galaxy’ Stunt Shows Climate Laggards Can No Longer Fly Under the Radar

MARKETING AND COMMS - Two recent releases by a noted activist group put tough questions in front of one of the world’s largest financial institutions — which would be wise to pay attention.

Brand Storytelling: A Mechanism for Building a Regenerative Future
Brand Storytelling: A Mechanism for Building a Regenerative Future

MARKETING AND COMMS - On the final day of SB’21 San Diego, a diverse array of keynote speakers explored some of the many ways in which storytelling can be a powerful tool for manifesting the future we need.

Co-Creating Breakthrough Solutions for the Future We Want
Co-Creating Breakthrough Solutions for the Future We Want

COLLABORATION - To regenerate the system, we have to regenerate how we work together. What if we brought the experience of elders and the courage of the next generation together with the brand leaders tasked with shifting paradigms and making essential decisions?

Is Employee Critical-Thinking Training the Next ESG Frontier?
Is Employee Critical-Thinking Training the Next ESG Frontier?

ORGANIZATIONAL CHANGE - Can businesses do anything to mitigate their employees’ vulnerability to fake news? And should they? Corporate schooling might be an uncomfortable idea, but it could be essential to the future of US capitalism and democracy.

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On World Chocolate Day, Remember – Our Choices Can Change the Lives of Cocoa Farmers
On World Chocolate Day, Remember – Our Choices Can Change the Lives of Cocoa Farmers

SUPPLY CHAIN - A new campaign around World Chocolate Day aims to help consumers understand the exploitation that too often accompanies the farming, trade and production of chocolate treats — while highlighting the positive impacts of choosing fair and ethically sourced cocoa.

Best Intentions: Surviving a Sustainability Story Setback with Transparency and Truth
Best Intentions: Surviving a Sustainability Story Setback with Transparency and Truth

WALKING THE TALK - When Kevin Murphy announced that all of its packaging would be made from “plastic pulled from the ocean,” it had every intention of delivering that. While the claim was doomed from the start, the company quickly communicated its mistake with tact, transparency and a plan to make it right.

P&G & GLAAD’s ‘Visibility Project’ to Advance LGBTQ Visibility in Advertising
P&G & GLAAD’s ‘Visibility Project’ to Advance LGBTQ Visibility in Advertising

MARKETING AND COMMS - P&G has committed $1M over three years and partnered with GLAAD to work with brands and agencies to advance LGBTQ inclusion in advertising. New study finds senior marketing and ad execs recognize LGBTQ inclusion as a force for positive social change, yet worry about authentic representation.

How to Effectively Visualize Sustainability in Our New, More Empathetic World
How to Effectively Visualize Sustainability in Our New, More Empathetic World

MARKETING AND COMMS - There is an urgent need to move the visual language of sustainability forward, so being able to represent both technological and societal progress is key.

P&G, Dove Push for More Equitable Representation in Media
P&G, Dove Push for More Equitable Representation in Media

MARKETING AND COMMS - The two companies are putting their money where their mouths are when it comes to increasing inclusion, both in their messaging and in the media at large.

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Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living
Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living

BEHAVIOR CHANGE - So, what’s still preventing consumers from living more in line with their values? GlobeScan has identified seven critical “unlocks” to help consumers to change their behaviors, and start aligning their lifestyles with their values and aspirations.

What Gets People to Act: Doom and Gloom or Rainbows and Sunshine?
What Gets People to Act: Doom and Gloom or Rainbows and Sunshine?

MARKETING AND COMMS - The negative framing that accompanies “traditional” climate communications risks turning people off, but exclusively positive framing has its own issues. Long story short, we need both. Here are a few tips for choosing the right one.

It’s Time to Break Free from Sustainability’s Ivory Tower
It’s Time to Break Free from Sustainability’s Ivory Tower

MARKETING AND COMMS - One major reason that most sustainability writing is bad is that it’s written by a microscopic number of smart people who think and talk the same way, unintentionally excluding the bulk of audiences that need to be spoken to.

For Those Still Wondering About the Business Case for Purpose …
For Those Still Wondering About the Business Case for Purpose …

BUSINESS CASE - In its latest research to understand consumer expectations of responsible brands, Porter Novelli used social psychology to unpack why consumers prefer Purpose-driven brands — and the importance of strong storytelling to complement sound business strategies.

Bad Sustainability Writing Is Everywhere, and It’s a Problem
Bad Sustainability Writing Is Everywhere, and It’s a Problem

MARKETING AND COMMS - The proliferation of ineffective communications is holding sustainability back in its most critical decade. There is no more time for boring, beige writing. We need language that teaches, convinces and inspires — before it’s too late.

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What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad

MARKETING AND COMMS - Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good?

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