Assets About Storytelling

Found 631 assets. Page 9 of 32.

Article
Marketing & Communications
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad
Published on January 17, 2019
About a 10 minute read

We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity. ... View More

Article
Marketing & Communications
Top 5 Companies That Effectively Amplified Their Impact in 2018
Top 5 Companies That Effectively Amplified Their Impact in 2018
Published on December 28, 2018
About a 5 minute read

As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands. ... View More

Article
Consumer Behavior Change
Spreading a Message of Moderation for the Holidays
Spreading a Message of Moderation for the Holidays
Published on December 21, 2018
About a 4 minute read

The overall number of drunk driving deaths has decreased by about 50 percent since 1980, according to Mothers Against Drunk Drivers. But while the number of drunk driving accidents has been cut in half, over 10,000 people still die every year from dr... View More

Article
Circular EconomyCircular Economy
10 New Getaways Turn Conscious Travelers Into Changemakers
10 New Getaways Turn Conscious Travelers Into Changemakers
Published on November 28, 2018
About a 4 minute read

With a recent rise in evidence of demand for sustainable travel experiences, Kind Traveler, the world’s first socially conscious hotel booking platform; and Steller — the world’s leading storytelling app and community co-founded by TV personali... View More

Article
Community Updates
Playfully exploring the SDGs: SAP counts on gamification
Playfully exploring the SDGs: SAP counts on gamification
Published on November 23, 2018
About a 1 minute read

IT-company SAP counts on gamification to make employees, customers and partners more familiar with the United Nations Sustainable Development Goals (SDGs) through its new “Wheel of Purpose”. Gamification means applying game-typical elements to a ... View More

Article
Community Updates
UPS Delivers Wishes And Gives Back This Holiday Season
UPS Delivers Wishes And Gives Back This Holiday Season
Published on November 16, 2018
About a 3 minute read

November 16, 2018 - UPS® (NYSE: UPS) today announced the launch of its 5th annual ... View More

Article
Marketing & CommunicationsMarketing & Communications
Nat Geo's Susan Goldberg on Creating a Picture of Diversity
Nat Geo's Susan Goldberg on Creating a Picture of Diversity
Published on November 15, 2018
About a 6 minute read

National Geographic has kept pace as the country’s demographics rapidly shift and the cultural definition of immigrants, identity and families continues to evolve, having recently launched a year-long series dedicated to exploring “Diversity in A... View More

Article
Finance & InvestmentSurfacing Submerged Value
Future Value, Submerged Value, 'ROP' & Other Facets of the ROI of Sustainability
Future Value, Submerged Value, 'ROP' & Other Facets of the ROI of Sustainability
Published on November 7, 2018
About a 22 minute read

Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of... View More

Article
Organizational Governance
How MOD Pizza's People-First Culture Drives Growth and Impact
How MOD Pizza's People-First Culture Drives Growth and Impact
Published on November 6, 2018
About a 5 minute read

Corporate culture sets the groundwork for how your team interacts with each other and your customers. ... View More

Article
New Metrics
#NewMetrics18: The ROI of Sustainability Strategy — and 6 Ways to Get There
#NewMetrics18: The ROI of Sustainability Strategy — and 6 Ways to Get There
Published on November 5, 2018
About a 16 minute read

Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share their latest tools and findings regarding measuring the risks an... View More

Article
Organizational GovernanceOrganizational Governance
When Goals Become Values: The Key to Industrywide Change
When Goals Become Values: The Key to Industrywide Change
Published on November 2, 2018
About a 4 minute read

Every day, millions of Americans drink, on average, 2.1 cups of coffee; each cup takes about a hundred beans to brew1. Each bean must go through harvesting, wet milling, drying, dry milling, storing, shipping, trucking, roasting, grinding and packagi... View More

Article
Marketing & CommunicationsMarketing & Communications
To Market Sustainability, Focus on What Consumers Love, Not What They Hate
To Market Sustainability, Focus on What Consumers Love, Not What They Hate
Published on October 31, 2018
About a 7 minute read

Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal. Positioning against the negative helped companies attract consumers who were revolting... View More

Article
Community Updates
Some Stories Are Worth Telling: The Legacy of the Michigan Source Reduction Initiative
Some Stories Are Worth Telling: The Legacy of the Michigan Source Reduction Initiative
Published on October 30, 2018
About a 6 minute read

Sometimes a great notion matters. Sometimes a great notion matters a huge amount. In this case, the great notion was the Michigan Source Reduction Initiative (MSRI). Few people remember MSRI, but its legacy lives on. MSRI was the catalyst that launch... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
Nat Geo, Wattpad Call for Stories About Global Plastic Crisis
Nat Geo, Wattpad Call for Stories About Global Plastic Crisis
Published on October 19, 2018
About a 2 minute read

The only positive side of the marine plastic problem is the growing tide of actions from the global business community to try and solve it — in the past year alone, the issue has spawned campaigns, documentaries, cross-industry collaborations, scie... View More

Article
Consumer Behavior Change
New Report, WRI Platform and … Wu-Tang Clan Make Case for Plant-Based Diets
New Report, WRI Platform and … Wu-Tang Clan Make Case for Plant-Based Diets
Published on October 18, 2018
About a 8 minute read

Meat-heavy diets have been under increased scrutiny of late, spawning a host of research and campaigns linking them to the accelerating impacts of climate change around the world. Now, a new report from the Changing Markets Foundation, Mighty Earth a... View More

Article
Finance & Investment
Women-Led Alternative to Top-Down Philanthropy Is Driving Change
Women-Led Alternative to Top-Down Philanthropy Is Driving Change
Published on October 16, 2018
About a 9 minute read

The often-patrician act of philanthropy and the #MeToo movement may not seem like the most obvious pairing, but for Cynthia Nimmo, president and CEO of the Women’s Funding Network (WFN), they are two sides of the same coin. ... View More

Article
Community Updates
Youth-Serving Organizations Can Apply to Receive Access to Free Screenings of ‘The Hate U Give’ Courtesy of Twentieth Century Fox Film, Fox 2000 and AMC Theatres
Youth-Serving Organizations Can Apply to Receive Access to Free Screenings of ‘The Hate U Give’ Courtesy of Twentieth Century Fox Film, Fox 2000 and AMC Theatres
Published on October 10, 2018
About a 2 minute read

Twentieth Century Fox Film and AMC Theatres are joining forces to provide underserved and underrepresented young people across the country access to the powerful new film THE HATE U GIVE, as a tool for driving empowerment, empathy, and dialogue. The ... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
As Michael Approaches, Companies Are Changing the Way We Weather Natural Disasters
As Michael Approaches, Companies Are Changing the Way We Weather Natural Disasters
Published on October 10, 2018
About a 9 minute read

Natural disasters are becoming a new reality for many Americans. In 2017 alone, 25 million people, or 8 percent of the U.S. population, were affected by a natural disaster — a “historic year,” according to FEMA. More often, corporates are respo... View More

Article
Marketing & CommunicationsMarketing & Communications
Your 2020 Sustainability Goals: How's That Going, By the Way?
Your 2020 Sustainability Goals: How's That Going, By the Way?
Published on October 9, 2018
About a 6 minute read

As of the writing of this article, the year 2020 is a mere 450 days away. Can you believe that? 450 days! For the sustainability community, 2020 is a particularly important date: 2020 Sustainability Goals have become highly fashionable; unless you ha... View More

Article
Marketing & CommunicationsMarketing & Communications
While McDonald's Burgers Get More Real, Chipotle Reminds Us It's Been 'Real' All Along
While McDonald's Burgers Get More Real, Chipotle Reminds Us It's Been 'Real' All Along
Published on October 2, 2018
About a 4 minute read

McDonald’s USA has announced that its seven classic burgers are now free from artificial preservatives, artificial flavors and added colors from artificial sources. The ingredient changes affect all 14,000 U.S. restaurants, marking this the next ma... View More

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