Assets About Storytelling
Found 626 assets. Page 9 of 32.
UPS Delivers Wishes And Gives Back This Holiday Season
November 16, 2018 - UPS® (NYSE: UPS) today announced the launch of its 5th annual ... View More
Nat Geo's Susan Goldberg on Creating a Picture of Diversity
National Geographic has kept pace as the country’s demographics rapidly shift and the cultural definition of immigrants, identity and families continues to evolve, having recently launched a year-long series dedicated to exploring “Diversity in A... View More
Future Value, Submerged Value, 'ROP' & Other Facets of the ROI of Sustainability
Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of... View More
How MOD Pizza's People-First Culture Drives Growth and Impact
Corporate culture sets the groundwork for how your team interacts with each other and your customers. ... View More
#NewMetrics18: The ROI of Sustainability Strategy — and 6 Ways to Get There
Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share their latest tools and findings regarding measuring the risks an... View More
When Goals Become Values: The Key to Industrywide Change
Every day, millions of Americans drink, on average, 2.1 cups of coffee; each cup takes about a hundred beans to brew1. Each bean must go through harvesting, wet milling, drying, dry milling, storing, shipping, trucking, roasting, grinding and packagi... View More
To Market Sustainability, Focus on What Consumers Love, Not What They Hate
Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal. Positioning against the negative helped companies attract consumers who were revolting... View More
Some Stories Are Worth Telling: The Legacy of the Michigan Source Reduction Initiative
Sometimes a great notion matters. Sometimes a great notion matters a huge amount. In this case, the great notion was the Michigan Source Reduction Initiative (MSRI). Few people remember MSRI, but its legacy lives on. MSRI was the catalyst that launch... View More
Nat Geo, Wattpad Call for Stories About Global Plastic Crisis
The only positive side of the marine plastic problem is the growing tide of actions from the global business community to try and solve it — in the past year alone, the issue has spawned campaigns, documentaries, cross-industry collaborations, scie... View More
New Report, WRI Platform and … Wu-Tang Clan Make Case for Plant-Based Diets
Meat-heavy diets have been under increased scrutiny of late, spawning a host of research and campaigns linking them to the accelerating impacts of climate change around the world. Now, a new report from the Changing Markets Foundation, Mighty Earth a... View More
Women-Led Alternative to Top-Down Philanthropy Is Driving Change
The often-patrician act of philanthropy and the #MeToo movement may not seem like the most obvious pairing, but for Cynthia Nimmo, president and CEO of the Women’s Funding Network (WFN), they are two sides of the same coin. ... View More
Youth-Serving Organizations Can Apply to Receive Access to Free Screenings of ‘The Hate U Give’ Courtesy of Twentieth Century Fox Film, Fox 2000 and AMC Theatres
Twentieth Century Fox Film and AMC Theatres are joining forces to provide underserved and underrepresented young people across the country access to the powerful new film THE HATE U GIVE, as a tool for driving empowerment, empathy, and dialogue. The ... View More
As Michael Approaches, Companies Are Changing the Way We Weather Natural Disasters
Natural disasters are becoming a new reality for many Americans. In 2017 alone, 25 million people, or 8 percent of the U.S. population, were affected by a natural disaster — a “historic year,” according to FEMA. More often, corporates are respo... View More
Your 2020 Sustainability Goals: How's That Going, By the Way?
As of the writing of this article, the year 2020 is a mere 450 days away. Can you believe that? 450 days! For the sustainability community, 2020 is a particularly important date: 2020 Sustainability Goals have become highly fashionable; unless you ha... View More
While McDonald's Burgers Get More Real, Chipotle Reminds Us It's Been 'Real' All Along
McDonald’s USA has announced that its seven classic burgers are now free from artificial preservatives, artificial flavors and added colors from artificial sources. The ingredient changes affect all 14,000 U.S. restaurants, marking this the next ma... View More
Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife
Last year, the Sustainable Brands community gathered around the world throughout the year to share insights on how they – and their customers – were “redefining the good life.” This year, the conversation has progressed from the ‘what’ to... View More
Sixty South: How to Turn Sustainability into Business Growth
Today’s consumers are increasingly concerned about the impact their purchasing decisions have on the planet. People want to know how products they buy affect social and environmental ecosystems, and are paying more money for and attention to health... View More
How One E-Waste Recycler Uses Education to Incentivize the Right Behaviors
In the early days of my career, more years ago than I care to admit, I spent a good part of my time explaining to people what e-waste was, that it was hazardous and that it shouldn’t be landfilled. I’m pleased to report that those days are over. ... View More
P&G's Gillette Venus and Regina King Celebrate Female Creativity and Its Contribution to the World
In the world of marketing, less than seven percent of directors are women.* Gillette Venus wants to help close that gap with the launch of the Her Shot campaign, a social experiment in storytelling and celebration of all the ways a female perspective... View More
On 30th Anniversary of 'Just Do It,' Nike Puts Kaepernick Where Its Mouth Is
Nike’s 30th anniversary edition of its iconic “Just Do It” campaign, released this week, features embattled football star Colin Kaepernick, in a move practically designed to stir up controversy — but which ultimately aligns perfectly with Nik... View More
