Assets About Storytelling
Found 626 assets. Page 12 of 32.
Purpose Differentiates in an Age of Disruption
What makes a good company successful in an age where we are blessedly cursed with a wide selection of products in every category? With technology being a widespread disruptor, the business landscape is rapidly changing and making some companies obsol... View More
5 Hacks to Activate Purpose in the Workplace
It should come as no surprise that purpose — defined as your company’s aspirational reason for being beyond profit — plays a key role in the direction of your business on multiple levels. Purpose is an overarching “north star” that serves a... View More
How a ‘People Dam’ Helped Save a Regional Community in Japan
Naruto City, on the northeast tip of Tokushima Prefecture — Shikoku, Japan. The Naruto Strait’s whirling tides are popular with tourists, but in recent years the region, like many others, has struggled to cope with the exodus of people and indust... View More
Outdoor Industry Film Series to Highlight Business Imperative for Embracing Purpose
The Outdoor Industry Association (OIA), whose members include REI, Iron Mountain, Patagonia, The North Face and Timberland, is producing a new film series that shares the stories of outdo ... View More
‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change
Sustainability is increasingly becoming an integral part of business practice, but consumers continue to hold the key to achieving long-term change — a concept that has been widely observed by consulting firms and multinational corporations alike. ... View More
The Sustainability Practitioner’s (Basic) Guide to Investors
As a reformed banker, I tend to be alert whenever I hear folks talking about investment and investors. Over the past few Sustainable Brands events, I’ve noticed, however, that the language can sometimes be a bit muddled around this topic. Investors... View More
Top 5 Things You Shouldn’t Miss From HPE Living Progress in 2017
Inspiring Progress From climate activism to product innovation, a look back at some of the highlights from HPE's Living Progress over the past year. ... View More
Member Spotlight: Inge Huijbrechts explains how a four-year boat ride influenced her career, leading her to become VP of Responsible Business at Carlson Rezidor
We recently spoke with Inge Huijbrechts (@I_Huijbrechts), Vice President, Responsible Business at Carlson Rezidor, about what inspires her work on sustainability. In addition to being an active Corporate Member, Inge also serves on Sustainable Brands... View More
Know Your Audience: Why Patagonia Can Sue the President — and Thrive
Last week, in response to President Trump’s decision to scale back Bears Ears and Grand Staircase-Escalante National Monuments, outdoor retail brand and sustainability leader Patagonia in turn announced it would be suing the President, a definitive... View More
KIND Launches Storytelling Campaign to Inspire Empathy, Kindness
The campaign explores the differences between being 'nice' and being 'kind' — an often overlooked distinction that has tangible implications on how we act towards one another. ... View More
Simple Stories Move Millions: Bangladesh’s ‘Made in Equality’ Campaign
A digital initiative bringing to life real stories about real people in the Bangladeshi garment industry is proving a game-changer in the country in its first year of launch. “Made in Equality” is a website and Facebook page illustrating garment ... View More
Focusing on What 90% of Businesses Do Now Is a Big Mistake
I was driving through rural Pennsylvania recently and saw a fascinating billboard. Sponsored by an organization that promotes coal and natural gas, the sign declared, “The truth is that 90 percent of our energy comes from fossil fuels.” Technical... View More
4 Steps to Creating Social Impact Programs That Benefit Communities and Business
Not so long ago, there was a large disconnect between doing good and good business. While the idea of corporate social responsibility has been around since the 1960s, businesses have historically approached CSR and sustainability as a “feel good”... View More
#NewMetrics, Day 3: Digging Even Deeper Into Next-Generation Impact Metrics
Live Well San Diego: A visionary partnership to define and measure 10 quality-of-life metrics By Anna Shugoll ... View More
A Businesslike Look at America Recycles Day
A businesslike look at America Recycles Day America recycles one-third of municipal solid waste, and more would be better ... View More
The Practice of Purpose Project
Despite the growing attention that brands with purpose have received, industry adoption of social benefits is lagging behind other critical transformations such as digital or analytics. The integration of social benefits in the marketing of brands re... View More
How Technology Is Driving Us Toward Peak Globalization
At some point in the future — and in some ways, we are already seeing this — the amount of physical stuff moving around the world will peak and begin to decline. By “stuff,” I am referring to liquid fuels, coal, containers on ships, food, raw... View More
Raising Our Children to Support Sustainability in a Capitalist Society
When I was a kid, after a certain point I stopped wanting to do the things my parents forced me to do. You may have had a similar experience. The harder your parents tried to make you stay away from candy and obey curfew, the more you wanted to eat a... View More
Sustainable Brands Allures Global Brand Leaders to Copenhagen Conference
BASF, Danone, SC Johnson, UPS and others share research, tools and insights at SB’17 Copenhagen ... View More
Earning Trust Through Transparency
Trust. It can sound a lot like a buzzword or business jargon, a word or phrase thrown around by leaders when trying to identify, define or solve a problem. Sometimes it’s not even a consideration until it’s lost. According to the 2017 Edelman Tru... View More
