Assets About Storytelling

Found 631 assets. Page 12 of 32.

Article
Marketing & Communications
Employees Are Your Best Purpose Ambassadors
Employees Are Your Best Purpose Ambassadors
Published on March 2, 2018
About a 8 minute read

This is the fourth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More

Article
Marketing & CommunicationsMarketing & Communications
Toyota Tackles Climate Change, Inclusivity in ‘Start Your Impossible’ Campaign
Toyota Tackles Climate Change, Inclusivity in ‘Start Your Impossible’ Campaign
Published on February 14, 2018
About a 2 minute read

Building on the success of its “Good Odds” spots released during the Super Bowl, in which it highlighted the real-life story of Canadian Para-alpine skier Lauren Woolstencroft, auto giant Toyota has released a new ad campaign “Start Your Imposs... View More

Article
Marketing & CommunicationsMarketing & Communications
Can Being Socially Responsible Get You a Date?
Can Being Socially Responsible Get You a Date?
Published on February 7, 2018
About a 3 minute read

In my book, Rise Up: How to Build a Socially Conscious Company, I made a number of predictions about the future, ranging from the rise of women to a more equitable and influential role in the workplace to the growth of worker collectives, such as co-... View More

Article
Community Updates
CEO of Ørsted calls for action on global climate crisis
CEO of Ørsted calls for action on global climate crisis
Published on February 1, 2018
About a 2 minute read

Ørsted’s annual sustainability report is now released. Over the past decade, the Danish-based energy company has achieved 82% coal reduction, 67% carbon reduction and 64% renewable energy in their power and heat generation. CEO of Ørsted, Henrik ... View More

Article
Marketing & CommunicationsMarketing & Communications
UN Talanoa Dialogue Portal Invites Businesses to Contribute to Climate Discussion
UN Talanoa Dialogue Portal Invites Businesses to Contribute to Climate Discussion
Published on January 31, 2018
About a 2 minute read

The UN Climate Change secretariat is launching an online portal that invites countries, businesses, local government and civil society to contribute to the climate change conversation. The platform will support the Talanoa Dialogue, an international ... View More

Article
Marketing & CommunicationsMarketing & Communications
Purpose Differentiates in an Age of Disruption
Purpose Differentiates in an Age of Disruption
Published on January 31, 2018
About a 4 minute read

What makes a good company successful in an age where we are blessedly cursed with a wide selection of products in every category? With technology being a widespread disruptor, the business landscape is rapidly changing and making some companies obsol... View More

Article
Marketing & Communications
5 Hacks to Activate Purpose in the Workplace
5 Hacks to Activate Purpose in the Workplace
Published on January 30, 2018
About a 4 minute read

It should come as no surprise that purpose — defined as your company’s aspirational reason for being beyond profit — plays a key role in the direction of your business on multiple levels. Purpose is an overarching “north star” that serves a... View More

Article
Organizational GovernanceOrganizational Governance
How a ‘People Dam’ Helped Save a Regional Community in Japan
How a ‘People Dam’ Helped Save a Regional Community in Japan
Published on January 26, 2018
About a 5 minute read

Naruto City, on the northeast tip of Tokushima Prefecture — Shikoku, Japan. The Naruto Strait’s whirling tides are popular with tourists, but in recent years the region, like many others, has struggled to cope with the exodus of people and indust... View More

Article
Marketing & CommunicationsMarketing & Communications
Outdoor Industry Film Series to Highlight Business Imperative for Embracing Purpose
Outdoor Industry Film Series to Highlight Business Imperative for Embracing Purpose
Published on January 25, 2018
About a 3 minute read

The Outdoor Industry Association (OIA), whose members include REI, Iron Mountain, Patagonia, The North Face and Timberland, is producing a new film series that shares the stories of outdo ... View More

Article
Consumer Behavior ChangeMarketing & Communications
‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change
‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change
Published on January 8, 2018
About a 3 minute read

Sustainability is increasingly becoming an integral part of business practice, but consumers continue to hold the key to achieving long-term change — a concept that has been widely observed by consulting firms and multinational corporations alike. ... View More

Article
Finance & Investment
The Sustainability Practitioner’s (Basic) Guide to Investors
The Sustainability Practitioner’s (Basic) Guide to Investors
Published on December 21, 2017
About a 3 minute read

As a reformed banker, I tend to be alert whenever I hear folks talking about investment and investors. Over the past few Sustainable Brands events, I’ve noticed, however, that the language can sometimes be a bit muddled around this topic. Investors... View More

Article
Community Updates
Top 5 Things You Shouldn’t Miss From HPE Living Progress in 2017
Top 5 Things You Shouldn’t Miss From HPE Living Progress in 2017
Published on December 20, 2017
About a 5 minute read

Inspiring Progress From climate activism to product innovation, a look back at some of the highlights from HPE's Living Progress over the past year. ... View More

Article
Member Spotlight: Inge Huijbrechts explains how a four-year boat ride influenced her career, leading her to become VP of Responsible Business at Carlson Rezidor
Member Spotlight: Inge Huijbrechts explains how a four-year boat ride influenced her career, leading her to become VP of Responsible Business at Carlson Rezidor
Published on December 19, 2017
About a 4 minute read

We recently spoke with Inge Huijbrechts (@I_Huijbrechts), Vice President, Responsible Business at Carlson Rezidor, about what inspires her work on sustainability. In addition to being an active Corporate Member, Inge also serves on Sustainable Brands... View More

Article
Marketing & CommunicationsMarketing & Communications
Know Your Audience: Why Patagonia Can Sue the President — and Thrive
Know Your Audience: Why Patagonia Can Sue the President — and Thrive
Published on December 18, 2017
About a 6 minute read

Last week, in response to President Trump’s decision to scale back Bears Ears and Grand Staircase-Escalante National Monuments, outdoor retail brand and sustainability leader Patagonia in turn announced it would be suing the President, a definitive... View More

Article
Marketing & CommunicationsMarketing & Communications
KIND Launches Storytelling Campaign to Inspire Empathy, Kindness
KIND Launches Storytelling Campaign to Inspire Empathy, Kindness
Published on December 12, 2017
About a 4 minute read

The campaign explores the differences between being 'nice' and being 'kind' — an often overlooked distinction that has tangible implications on how we act towards one another. ... View More

Article
Marketing & CommunicationsMarketing & Communications
Simple Stories Move Millions: Bangladesh’s ‘Made in Equality’ Campaign
Simple Stories Move Millions: Bangladesh’s ‘Made in Equality’ Campaign
Published on November 23, 2017
About a 3 minute read

A digital initiative bringing to life real stories about real people in the Bangladeshi garment industry is proving a game-changer in the country in its first year of launch. “Made in Equality” is a website and Facebook page illustrating garment ... View More

Article
Innovation & TechnologyInnovation & Technology
Focusing on What 90% of Businesses Do Now Is a Big Mistake
Focusing on What 90% of Businesses Do Now Is a Big Mistake
Published on November 22, 2017
About a 6 minute read

I was driving through rural Pennsylvania recently and saw a fascinating billboard. Sponsored by an organization that promotes coal and natural gas, the sign declared, “The truth is that 90 percent of our energy comes from fossil fuels.” Technical... View More

Article
Organizational GovernanceOrganizational Governance
4 Steps to Creating Social Impact Programs That Benefit Communities and Business
4 Steps to Creating Social Impact Programs That Benefit Communities and Business
Published on November 21, 2017
About a 5 minute read

Not so long ago, there was a large disconnect between doing good and good business. While the idea of corporate social responsibility has been around since the 1960s, businesses have historically approached CSR and sustainability as a “feel good”... View More

Article
New Metrics
#NewMetrics, Day 3: Digging Even Deeper Into Next-Generation Impact Metrics
#NewMetrics, Day 3: Digging Even Deeper Into Next-Generation Impact Metrics
Published on November 17, 2017
About a 19 minute read

Live Well San Diego: A visionary partnership to define and measure 10 quality-of-life metrics By Anna Shugoll ... View More

Article
Community Updates
A Businesslike Look at America Recycles Day
A Businesslike Look at America Recycles Day
Published on November 15, 2017
About a 4 minute read

A businesslike look at America Recycles Day America recycles one-third of municipal solid waste, and more would be better ... View More

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