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Assets About Storytelling

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Article
Outdoor Industry Film Series to Highlight Business Imperative for Embracing Purpose

The Outdoor Industry Association (OIA), whose members include REI, Iron Mountain, Patagonia, The North Face and Timberland, is producing a new film series that shares the stories of outdo ... View More

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‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change

Sustainability is increasingly becoming an integral part of business practice, but consumers continue to hold the key to achieving long-term change — a concept that has been widely observed by consulting firms and multinational corporations alike. ... View More

Article
The Sustainability Practitioner’s (Basic) Guide to Investors

As a reformed banker, I tend to be alert whenever I hear folks talking about investment and investors. Over the past few Sustainable Brands events, I’ve noticed, however, that the language can sometimes be a bit muddled around this topic. Investors... View More

Article
Top 5 Things You Shouldn’t Miss From HPE Living Progress in 2017

Inspiring Progress From climate activism to product innovation, a look back at some of the highlights from HPE's Living Progress over the past year. ... View More

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Member Spotlight: Inge Huijbrechts explains how a four-year boat ride influenced her career, leading her to become VP of Responsible Business at Carlson Rezidor

We recently spoke with Inge Huijbrechts (@I_Huijbrechts), Vice President, Responsible Business at Carlson Rezidor, about what inspires her work on sustainability. In addition to being an active Corporate Member, Inge also serves on Sustainable Brands... View More

Article
Know Your Audience: Why Patagonia Can Sue the President — and Thrive

Last week, in response to President Trump’s decision to scale back Bears Ears and Grand Staircase-Escalante National Monuments, outdoor retail brand and sustainability leader Patagonia in turn announced it would be suing the President, a definitive... View More

Article
KIND Launches Storytelling Campaign to Inspire Empathy, Kindness

Furthering its mission to create a kinder, healthier world — one snack at a time — KIND has launched a new video campaign that explores the courage it takes to be kind towards strangers in an effort to kindle a conversation about what it will tak... View More

Article
Simple Stories Move Millions: Bangladesh’s ‘Made in Equality’ Campaign

A digital initiative bringing to life real stories about real people in the Bangladeshi garment industry is proving a game-changer in the country in its first year of launch. “Made in Equality” is a website and Facebook page illustrating garment ... View More

Article
Focusing on What 90% of Businesses Do Now Is a Big Mistake

I was driving through rural Pennsylvania recently and saw a fascinating billboard. Sponsored by an organization that promotes coal and natural gas, the sign declared, “The truth is that 90 percent of our energy comes from fossil fuels.” Technical... View More

Article
4 Steps to Creating Social Impact Programs That Benefit Communities and Business

Not so long ago, there was a large disconnect between doing good and good business. While the idea of corporate social responsibility has been around since the 1960s, businesses have historically approached CSR and sustainability as a “feel good”... View More

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#NewMetrics, Day 3: Digging Even Deeper Into Next-Generation Impact Metrics

Live Well San Diego: A visionary partnership to define and measure 10 quality-of-life metrics By Anna Shugoll ... View More

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A Businesslike Look at America Recycles Day

A businesslike look at America Recycles Day America recycles one-third of municipal solid waste, and more would be better ... View More

Article
The Practice of Purpose Project

Despite the growing attention that brands with purpose have received, industry adoption of social benefits is lagging behind other critical transformations such as digital or analytics. The integration of social benefits in the marketing of brands re... View More

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How Technology Is Driving Us Toward Peak Globalization

At some point in the future — and in some ways, we are already seeing this — the amount of physical stuff moving around the world will peak and begin to decline. By “stuff,” I am referring to liquid fuels, coal, containers on ships, food, raw... View More

Article
Raising Our Children to Support Sustainability in a Capitalist Society

When I was a kid, after a certain point I stopped wanting to do the things my parents forced me to do. You may have had a similar experience. The harder your parents tried to make you stay away from candy and obey curfew, the more you wanted to eat a... View More

Article
Sustainable Brands Allures Global Brand Leaders to Copenhagen Conference

BASF, Danone, SC Johnson, UPS and others share research, tools and insights at SB’17 Copenhagen   ... View More

Article
Earning Trust Through Transparency

Trust. It can sound a lot like a buzzword or business jargon, a word or phrase thrown around by leaders when trying to identify, define or solve a problem. Sometimes it’s not even a consideration until it’s lost. According to the 2017 Edelman Tru... View More

Article
3 Key Takeaways from Engaging an Industry in Sustainability

The vinyl industry recently marked its first “sustainability community anniversary” — that moment where industry leaders came together to pledge to embark on our sustainability journey. In the year since, we’ve adopted common sustainability p... View More

Article
Hey, Logistics Sector – Let’s Talk About the Space Between Your Wheels

The genius physicist Albert Einstein once said, “If you can't explain it to a six-year-old, you don’t understand it yourself.” This philosophy acts as a backbone of Pauline Dawes’ idea to truly revolutionise the trucking industry. It is very ... View More

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Abeego: Reducing Food Waste by ‘Keeping It Alive’

It’s Waste Reduction Week in Canada, and to celebrate, I spoke to some superstar companies reducing waste through product design that are featured in the National Zero Waste Council’s Design Portfolio. For the first article in this three-part ser... View More

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