Assets About Storytelling
Found 626 assets. Page 2 of 32.
Brands Are Missing a Climate Leadership Opportunity at the Super Bowl
A Super Bowl ad can shape a countrywide conversation; but most brands are choosing gutless entertainment — missing an opportunity to differentiate, engage and lead on today’s most pertinent issues. ... View More
Brands People Love on Purpose, feat. Tracksmith
Tracksmith’s brand purpose: To celebrate the competitive spirit that unites runners around the world and support dedicated runners at every stage of their journey. ... View More
Coachtopia Docuseries Explores Challenges, Opportunities of Circular Fashion
'The Road to Circularity' takes a frank look at the problems facing the fashion industry and the mindset shifts required to pioneer circular solutions for the future. ... View More
Mars ‘Reuses’ Fan-Favorite Ads to Reduce Climate Impacts of Brand Communication
The campaign is aimed at raising consumer awareness by 'reusing' old, iconic adverts and showcasing creative ways to leave a lighter environmental footprint in advertising. ... View More
Getting Consumers to See the Light on Solar
A lot of concerns that remain barriers to more widespread adoption of residential solar can be addressed with relative ease through tailored messaging. ... View More
Making a Clean Break from Fossil Fuels
Collectively, the communications industry can be a catalyst for change; and it’s our hope that we can use our power to focus on climate solutions, clean energy and promoting initiatives that help us carve a just transition and path forward. ... View More
Coachtopia Turns Waste Into ‘Impeccable Taste’ in New Holiday Campaign
The circular brand’s “Wasty Holiday” campaign highlights the fact that up to 43% more waste is created during the holidays than at any other time of the year. ... View More
The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration
Final-day keynotes at SB’23 San Diego explored various approaches to turning consumers into collaborators in our efforts to create an ethical, equitable, climate-resilient future for all. ... View More
When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society
Another strong thread throughout SB’23 San Diego addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world. ... View More
Mental Health Is a Universal Human Right: How to Protect That in Our Climate-Changing World
Whilst we celebrate World Mental Health Day, we also need to be realistic about the relationship between our natural environment and mental wellbeing — and find proactive ways to protect both. ... View More
4 Ways to Accelerate Your Business Results on Purpose
In State of the Whole Brand 2023, some of the world’s most influential marketers share their unique POVs on whole brand-building and purpose. Here are four ways they suggest you level up your own purpose-driven brand. ... View More
Best Paw Forward: Turning Companywide Commitment into Purpose-Driven Performance
While many companies now understand the value of dedicated ESG leadership, there remains no real playbook for how to get started. Here’s how ESG practitioners can standardize sustainability-forward operations and innovation across workstreams. ... View More
Content Creators Hold Back on Promoting Sustainability Amid Greenwashing Fears
Unilever study uncovers barriers influencers face around creating sustainability content. The company is partnering with climate-focused nonprofits and launching a Creator Council to help address these barriers. ... View More
Could AI Root Out the Greenwash Marring Sustainability Communications?
It's about to get more costly for companies that exaggerate environmental and social claims in their communications. But what if artificial intelligence could eradicate greenwash forever? ... View More
Tourism Shaped by 'Unseen' Communities Surfaces Unheard Stories, Infuses Capital Into Destinations
Instead of the traditional approach of shielding tourists from places' 'messy' parts, more travel-focused social enterprises are working with marginalized communities to introduce tourists to their destination’s complex fabric. ... View More
Sky to Boost 5 More Behavior-Changing Startups with £2M Ad Push
Now in its third consecutive year, the Sky Zero Footprint Fund fosters the power of TV advertising to tackle climate change through campaigns that drive sustainable behavior change. ... View More
The Stories We Tell to Tell Other Stories: Remember People in Sustainability Reporting
All this diligent measurement, often seen in hundreds of pages of meticulous reporting, removes sustainability from the realm of common interest. Sustainability is for everyone and should be understood by everyone; shared understanding is the first s... View More
We Can’t Let Vogue Words Hinder Climate Action
‘Regenerative’ has become the latest trend — a label that’s stuck on anything as a way of making it sound positive and reassuring. To guarantee genuine progress, we need a universal set of principles underpinning regenerative economics and a ... View More
FootPrint Coalition: Propelling Climate Tech to Create a World of ‘Radical Abundance’
Robert Downey Jr's FootPrint Coalition is taking a three-pronged approach to boosting environmental science and technology — including a science engine that funds non-traditional innovators, a VC fund for scaling promising solutions, and a media pl... View More
Organic-Materials Management: How Companies Can Make Better Choices
Helping people on the front lines of manufacturing and materials management understand company sustainability goals, and providing the leadership support to contribute to achieving them, empowers them to take a more conscious approach to disposal. ... View More
