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Stories About Storytelling

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7 Ways to Create Buzz Around Your Sustainability Work (No Greenwashing Required)
7 Ways to Create Buzz Around Your Sustainability Work (No Greenwashing Required)

ORGANIZATIONAL CHANGE - Now’s the time to take all that effort and integrate it into fun engagement opportunities for both your workforce and your brand’s biggest fans. Here are our seven favorite ideas for doing just that.

Authentic Purpose: How Bruce Katz, Founder and CEO of Rockport Shoe Company, Ignited My Purpose Journey
Authentic Purpose: How Bruce Katz, Founder and CEO of Rockport Shoe Company, Ignited My Purpose Journey

WALKING THE TALK - I learned a tremendous amount about creating an authentic purpose from Rockport’s journey. Together, we created one of the first purpose-driven companies. Thank you, Bruce, for that opportunity.

Cannes Lions Was a Climate Kindergarten; Time to Mature the Conversation
Cannes Lions Was a Climate Kindergarten; Time to Mature the Conversation

MARKETING AND COMMS - This year's awards recognized a historic number of climate-related campaigns; but as an industry, we continue to talk in circles.

Study: Billions in Brand Value at Risk If Sustainability Perceptions, Performance Are Unaligned
Study: Billions in Brand Value at Risk If Sustainability Perceptions, Performance Are Unaligned

MARKETING AND COMMS - New research quantifies the financial value of sustainability perceptions for hundreds of the world’s biggest brands — and the substantial risks of not living up to them.

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Outvertising to Brands: Stand Your Ground This Pride Month
Outvertising to Brands: Stand Your Ground This Pride Month

WALKING THE TALK - As the advocacy group asserts: ‘This is a time that calls for commitment and courage. Your action can be made in the sound knowledge that you have the majority behind you.'

‘Secret Agents of Change’ to Take Over Cannes Lions to Root Out Greenwashing
‘Secret Agents of Change’ to Take Over Cannes Lions to Root Out Greenwashing

MARKETING AND COMMS - Creatives for Climate’s ‘secret agents of change’ will be prowling the festival calling on individuals, agencies and brands to tackle greenwashing at the source.

The Dos and Don’ts of Successfully Engaging the Masses
The Dos and Don’ts of Successfully Engaging the Masses

MARKETING AND COMMS - Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication.

Regeneration, Reinvention and Revamping Retail: Finding the Sweet Spots to Drive Culture Change
Regeneration, Reinvention and Revamping Retail: Finding the Sweet Spots to Drive Culture Change

MARKETING AND COMMS - Opening keynotes at Brand-Led Culture Change featured insights from unconventional brand partnerships and keys to helping people and brands alike move beyond fear and embrace the changes we need to create a flourishing future for all.

Nurturing Mental Health in a Climate-Changing World: Another Critical Challenge to Face Together
Nurturing Mental Health in a Climate-Changing World: Another Critical Challenge to Face Together

MARKETING AND COMMS - As with other forms of anxiety, climate anxiety must be navigated with great care; and it is essential that the younger generation have allies around them when facing such an enormous challenge as climate change.

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Balancing Optimism, Practicality to Drive Architects and Designers Toward a Sustainable Future
Balancing Optimism, Practicality to Drive Architects and Designers Toward a Sustainable Future

MARKETING AND COMMS - Shaw spoke with 'Metropolis' Editor-in-Chief Avinash Rajagopal about how to best tackle the complexity of sustainability, and how the design industry is adopting a more interconnected perspective on the subject.

Oatly Challenges Big Dairy to Climate Footprint Showdown
Oatly Challenges Big Dairy to Climate Footprint Showdown

MARKETING AND COMMS - Oatly is offering free ad space to a big dairy brand that shares the same impact data that Oatly did to receive its climate certification.

Study: Many Marketers Feel ‘Capability Gap’ When It Comes to Sustainability Communication
Study: Many Marketers Feel ‘Capability Gap’ When It Comes to Sustainability Communication

MARKETING AND COMMS - Many marketing professionals feel they need to be braver and clearer in their sustainability communications to avoid greenwashing; but over a third don’t feel they have the capacity or knowledge to do so.

Bridging the Sustainability Trust Gap in a Climate-Challenged World
Bridging the Sustainability Trust Gap in a Climate-Challenged World

MARKETING AND COMMS - Despite growing corporate efforts to drive sustainable change and climate action, there’s an underlying issue: a lack of consumer trust towards companies’ claims on this front.

Coach Launches Community-Powered, Circular Sub-Brand, Coachtopia
Coach Launches Community-Powered, Circular Sub-Brand, Coachtopia

PRODUCT, SERVICE & DESIGN INNOVATION - Coachtopia was co-created with a community of fashion enthusiasts, creatives, entrepreneurs, activists and more. Coach says it’s a platform for change in which Gen Z can help create the fashion future they want to see.

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For Lundberg Family Farms, ‘Every Ducking Day Is Earth Day’
For Lundberg Family Farms, ‘Every Ducking Day Is Earth Day’

MARKETING AND COMMS - New ad campaign pokes fun at celebrating taking care of the planet only once a year.

KIND Pledges to Exclusively Source Regeneratively Farmed Almonds by 2030
KIND Pledges to Exclusively Source Regeneratively Farmed Almonds by 2030

SUPPLY CHAIN - With the KIND Almond Acres Initiative, the snack bar brand begins work to future-proof its #1 ingredient.

30 Companies Restoring the Planet — and Our Hope for a Better World
30 Companies Restoring the Planet — and Our Hope for a Better World

WALKING THE TALK - In 'Working to Restore,' writer Esha Chhabra highlights 30 companies around the world that embody a truly regenerative approach to business.

PUMA Engaging ‘Voices of a Re:Generation’ to Help Shape Its Sustainability Strategy
PUMA Engaging ‘Voices of a Re:Generation’ to Help Shape Its Sustainability Strategy

COLLABORATION - The year-long partnership with four young influencers will explore actionable ways to implement feedback within PUMA’s business and sustainability strategies, while using the voices’ platforms to communicate PUMA’s efforts transparently and authentically.

‘Secret Menu’ Reveals the Hidden Human Costs of the Food We Eat
‘Secret Menu’ Reveals the Hidden Human Costs of the Food We Eat

MARKETING AND COMMS - Hundreds of customers who scanned QR codes for restaurant menus across Canada in the past two months likely stumbled on secret menus instead, which revealed the hidden human costs behind popular food items.

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5 Ways to Recession-Proof Your Brand with Purpose
5 Ways to Recession-Proof Your Brand with Purpose

WALKING THE TALK - Research shows that companies that succeed in uncertain times are those attuned to stakeholder needs and that focus on what matters most; those that go into survival mode and pull back from investing in their business flounder in a recession.

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