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Stories About Storytelling

Found 619 stories. Page 2 of 31.

Getting Consumers to See the Light on Solar
Getting Consumers to See the Light on Solar

MARKETING & COMMUNICATIONS - A lot of concerns that remain barriers to more widespread adoption of residential solar can be addressed with relative ease through tailored messaging.

Making a Clean Break from Fossil Fuels
Making a Clean Break from Fossil Fuels

ORGANIZATIONAL GOVERNANCE - Collectively, the communications industry can be a catalyst for change; and it’s our hope that we can use our power to focus on climate solutions, clean energy and promoting initiatives that help us carve a just transition and path forward.

Coachtopia Turns Waste Into ‘Impeccable Taste’ in New Holiday Campaign
Coachtopia Turns Waste Into ‘Impeccable Taste’ in New Holiday Campaign

MARKETING & COMMUNICATIONS - The circular brand’s “Wasty Holiday” campaign highlights the fact that up to 43% more waste is created during the holidays than at any other time of the year.

The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration
The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration

MARKETING & COMMUNICATIONS - Final-day keynotes at SB’23 San Diego explored various approaches to turning consumers into collaborators in our efforts to create an ethical, equitable, climate-resilient future for all.

When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society
When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society

MARKETING & COMMUNICATIONS - Another strong thread throughout SB’23 San Diego addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world.

Mental Health Is a Universal Human Right: How to Protect That in Our Climate-Changing World
Mental Health Is a Universal Human Right: How to Protect That in Our Climate-Changing World

MARKETING & COMMUNICATIONS - Whilst we celebrate World Mental Health Day, we also need to be realistic about the relationship between our natural environment and mental wellbeing — and find proactive ways to protect both.

4 Ways to Accelerate Your Business Results on Purpose
4 Ways to Accelerate Your Business Results on Purpose

ORGANIZATIONAL GOVERNANCE - In State of the Whole Brand 2023, some of the world’s most influential marketers share their unique POVs on whole brand-building and purpose. Here are four ways they suggest you level up your own purpose-driven brand.

Best Paw Forward: Turning Companywide Commitment into Purpose-Driven Performance
Best Paw Forward: Turning Companywide Commitment into Purpose-Driven Performance

ORGANIZATIONAL GOVERNANCE - While many companies now understand the value of dedicated ESG leadership, there remains no real playbook for how to get started. Here’s how ESG practitioners can standardize sustainability-forward operations and innovation across workstreams.

Content Creators Hold Back on Promoting Sustainability Amid Greenwashing Fears
Content Creators Hold Back on Promoting Sustainability Amid Greenwashing Fears

MARKETING & COMMUNICATIONS - Unilever study uncovers barriers influencers face around creating sustainability content. The company is partnering with climate-focused nonprofits and launching a Creator Council to help address these barriers.

Could AI Root Out the Greenwash Marring Sustainability Communications?
Could AI Root Out the Greenwash Marring Sustainability Communications?

MARKETING & COMMUNICATIONS - It's about to get more costly for companies that exaggerate environmental and social claims in their communications. But what if artificial intelligence could eradicate greenwash forever?

Tourism Shaped by 'Unseen' Communities Surfaces Unheard Stories, Infuses Capital Into Destinations
Tourism Shaped by 'Unseen' Communities Surfaces Unheard Stories, Infuses Capital Into Destinations

INNOVATION & TECHNOLOGY - Instead of the traditional approach of shielding tourists from places' 'messy' parts, more travel-focused social enterprises are working with marginalized communities to introduce tourists to their destination’s complex fabric.

Sky to Boost 5 More Behavior-Changing Startups with £2M Ad Push
Sky to Boost 5 More Behavior-Changing Startups with £2M Ad Push

MARKETING & COMMUNICATIONS - Now in its third consecutive year, the Sky Zero Footprint Fund fosters the power of TV advertising to tackle climate change through campaigns that drive sustainable behavior change.

The Stories We Tell to Tell Other Stories: Remember People in Sustainability Reporting
The Stories We Tell to Tell Other Stories: Remember People in Sustainability Reporting

MARKETING & COMMUNICATIONS - All this diligent measurement, often seen in hundreds of pages of meticulous reporting, removes sustainability from the realm of common interest. Sustainability is for everyone and should be understood by everyone; shared understanding is the first step for shared action.

We Can’t Let Vogue Words Hinder Climate Action
We Can’t Let Vogue Words Hinder Climate Action

MARKETING & COMMUNICATIONS - ‘Regenerative’ has become the latest trend — a label that’s stuck on anything as a way of making it sound positive and reassuring. To guarantee genuine progress, we need a universal set of principles underpinning regenerative economics and a standardised way of quantifying success.

FootPrint Coalition: Propelling Climate Tech to Create a World of ‘Radical Abundance’
FootPrint Coalition: Propelling Climate Tech to Create a World of ‘Radical Abundance’

FINANCE & INVESTMENT - Robert Downey Jr's FootPrint Coalition is taking a three-pronged approach to boosting environmental science and technology — including a science engine that funds non-traditional innovators, a VC fund for scaling promising solutions, and a media platform that amplifies the innovations.

Organic-Materials Management: How Companies Can Make Better Choices
Organic-Materials Management: How Companies Can Make Better Choices

CIRCULAR ECONOMY - Helping people on the front lines of manufacturing and materials management understand company sustainability goals, and providing the leadership support to contribute to achieving them, empowers them to take a more conscious approach to disposal.

7 Ways to Create Buzz Around Your Sustainability Work (No Greenwashing Required)
7 Ways to Create Buzz Around Your Sustainability Work (No Greenwashing Required)

ORGANIZATIONAL GOVERNANCE - Now’s the time to take all that effort and integrate it into fun engagement opportunities for both your workforce and your brand’s biggest fans. Here are our seven favorite ideas for doing just that.

Authentic Purpose: How Bruce Katz, Founder and CEO of Rockport Shoe Company, Ignited My Purpose Journey
Authentic Purpose: How Bruce Katz, Founder and CEO of Rockport Shoe Company, Ignited My Purpose Journey

ORGANIZATIONAL GOVERNANCE - I learned a tremendous amount about creating an authentic purpose from Rockport’s journey. Together, we created one of the first purpose-driven companies. Thank you, Bruce, for that opportunity.

Cannes Lions Was a Climate Kindergarten; Time to Mature the Conversation
Cannes Lions Was a Climate Kindergarten; Time to Mature the Conversation

MARKETING & COMMUNICATIONS - This year's awards recognized a historic number of climate-related campaigns; but as an industry, we continue to talk in circles.

Study: Billions in Brand Value at Risk If Sustainability Perceptions, Performance Are Unaligned
Study: Billions in Brand Value at Risk If Sustainability Perceptions, Performance Are Unaligned

MARKETING & COMMUNICATIONS - New research quantifies the financial value of sustainability perceptions for hundreds of the world’s biggest brands — and the substantial risks of not living up to them.