Assets About Storytelling
Found 626 assets. Page 8 of 32.
Q&A: The Agency Behind the Ice Bucket Challenge Gets Even More Focused on Purpose
Purpose-led communications campaigns have skyrocketed, and Porter Novelli has moved in lockstep with this trend — helping clients find, live and tell their purpose. We spoke with CEO Brad MacAfee to hear more about their pivot towards purpose. ... View More
In ‘Game Changers,’ Veggie Athletes Prove Everything We’ve Been Taught About Protein Was a Lie
New documentary follows world-class, high-performance athletes who’ve gone veggie and are beating their meat-eating counterparts at their own game — while also improving the health of the planet. ... View More
Amsterdam’s Creative Industry Rising to Challenge to Take on the Climate Crisis
Extinction Rebellion and The Humblebrag call upon Dutch creative industries to take a collective stand for the climate. Amsterdam’s first Creatives for Climate summit will take place on 18 September at Patagonia HQ. ... View More
Brazilian Telenovela Brings Plight of the Amazon to Global Audiences
Aruanas (“Sentinels of Nature”) aims to raise awareness of the threats to the rainforest, indigenous communities and society at large, by bringing these threats closer to home. ... View More
Brands Large and Small on Driving the Change They Wish to See in the World
SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive chang... View More
Q&A: Nat Geo on Its Mission to ‘Activate’ Global Citizens, Drive Change Through Stories
National Geographic’s efficacy lies at the nexus of science, entertainment and purpose. We spoke with CMO Jill Cress to learn how this ‘purpose-native’ media giant maximizes its impacts through strategic partnerships. ... View More
3 Lessons Learned from SB’19 Paris, Day 1
Across Europe, activists demanding more action on issues that matter have taken over the narrative. Tapping into business innovation to help change the world for the better is now firmly accepted as a crucial part of the puzzle. As speakers highlight... View More
Community Buy-In: Turning Employees from Cynics to Storytellers
As increasing numbers of organisations make sustainability commitments, transparency around how they are progressing reiterates how hard it can be to turn ambitions into reality. There are many reasons for this; however, a common denominator for thos... View More
'Mdudu,' Political Correctness & Sustainable Storytelling
Doing good does not require everyone to be insufferably ‘good’; re-engineering narratives and characters to remove friction, discomfort, distaste — the inappropriate and the sometimes highly imperfect humanity of them — leaves a massive hole ... View More
How to Promote Your Sustainability Story on Social Media as a B2B Company
Social media thrives on compelling storytelling, and chances are that your sustainability efforts have the capacity to pull on your audience’s heartstrings better than another post promoting your product or service. ... View More
Storytelling for Sustainability: How Opening Up Can Open a Whole New Frontier
Our community has made tremendous strides in building a better world, but if we leverage the combined power of people and data to build a better narrative, we can open up a whole new era of possibilities. We’ve got to put some soul in sustainabilit... View More
5 Cultural Shifts Brands Should Adapt to in 2019
2018 marked some pretty major cultural changes, and that’s going to have effects on brand identity development. So, what cultural shifts do companies, effective brand managers and brand design agencies need to adapt to if they want to do well? ... View More
Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality
adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day. ... View More
New Nat Geo, P&G Media Platform to ‘ACTIVATE’ Solutions to Global Issues
Nat Geo, P&G, Global Citizen launch storytelling partnership, documentary series to drive action around global challenges connected to extreme poverty ... View More
Was I Asleep During This Year’s Super Bowl?
Quick laughs, bad jokes, celebrities — but very few with a message. ... View More
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad
We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity. ... View More
Top 5 Companies That Effectively Amplified Their Impact in 2018
As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands. ... View More
Spreading a Message of Moderation for the Holidays
The overall number of drunk driving deaths has decreased by about 50 percent since 1980, according to Mothers Against Drunk Drivers. But while the number of drunk driving accidents has been cut in half, over 10,000 people still die every year from dr... View More
10 New Getaways Turn Conscious Travelers Into Changemakers
With a recent rise in evidence of demand for sustainable travel experiences, Kind Traveler, the world’s first socially conscious hotel booking platform; and Steller — the world’s leading storytelling app and community co-founded by TV personali... View More
Playfully exploring the SDGs: SAP counts on gamification
IT-company SAP counts on gamification to make employees, customers and partners more familiar with the United Nations Sustainable Development Goals (SDGs) through its new “Wheel of Purpose”. Gamification means applying game-typical elements to a ... View More
