Assets About Storytelling

Found 631 assets. Page 8 of 32.

Article
Regeneration & Resilience
Regenerative Business, Part 2: Addressing the Whole, Not Just the Parts
Regenerative Business, Part 2: Addressing the Whole, Not Just the Parts
Published on March 9, 2020
About a 8 minute read

In keeping with our theme this year, Regeneration, we're revisiting this insightful blog series from renowned author and regenerative business expert Carol Sanford. ... View More

Article
Regeneration & Resilience
Regenerative Business, Part 1: The History and Practice of 'Regeneration'
Regenerative Business, Part 1: The History and Practice of 'Regeneration'
Published on March 2, 2020
About a 5 minute read

In keeping with our theme this year, Regeneration, we're revisiting this insightful blog series from renowned author and regenerative business expert Carol Sanford. ... View More

Article
Marketing & Communications
Q&A: thinkPARALLAX Demystifies Effective ESG Communication
Q&A: thinkPARALLAX Demystifies Effective ESG Communication
Published on December 17, 2019
About a 6 minute read

thinkPARALLAX is helping brands master storytelling around ESG issues to engage stakeholders. CEO and co-founder Guusje Bendeler told us more about the agency’s approach to creating a new ROI — Return on Impact. ... View More

Article
Collaboration & Co-CreationMarketing & CommunicationsGlobal Partners
SB Oceans: Can Better Business Save Our Seas?
SB Oceans: Can Better Business Save Our Seas?
Published on November 19, 2019
About a 10 minute read

Over the course of three action-packed days, the inaugural Sustainable Brands Oceans (14-16 Nov) in Porto, Portugal convened a stellar lineup of business leaders laser-focused on saving the ocean while there’s still time. Here’s what we learned f... View More

Article
Marketing & Communications
How Better Storytelling Can Get People to Vote: Lessons from the European Elections
How Better Storytelling Can Get People to Vote: Lessons from the European Elections
Published on November 8, 2019
About a 6 minute read

I strongly believe in the power of emotional storytelling that cuts through. We need to make people feel something. More than ever, we have to stand up for the values that we believe in — and to do that well, we need to take more risks.  ... View More

Article
Marketing & Communications
Q&A: The Agency Behind the Ice Bucket Challenge Gets Even More Focused on Purpose
Q&A: The Agency Behind the Ice Bucket Challenge Gets Even More Focused on Purpose
Published on September 18, 2019
About a 9 minute read

Purpose-led communications campaigns have skyrocketed, and Porter Novelli has moved in lockstep with this trend — helping clients find, live and tell their purpose. We spoke with CEO Brad MacAfee to hear more about their pivot towards purpose. ... View More

Article
Consumer Behavior Change
In ‘Game Changers,’ Veggie Athletes Prove Everything We’ve Been Taught About Protein Was a Lie
In ‘Game Changers,’ Veggie Athletes Prove Everything We’ve Been Taught About Protein Was a Lie
Published on September 5, 2019
About a 3 minute read

New documentary follows world-class, high-performance athletes who’ve gone veggie and are beating their meat-eating counterparts at their own game — while also improving the health of the planet. ... View More

Article
Marketing & Communications
Amsterdam’s Creative Industry Rising to Challenge to Take on the Climate Crisis
Amsterdam’s Creative Industry Rising to Challenge to Take on the Climate Crisis
Published on August 30, 2019
About a 4 minute read

Extinction Rebellion and The Humblebrag call upon Dutch creative industries to take a collective stand for the climate. Amsterdam’s first Creatives for Climate summit will take place on 18 September at Patagonia HQ. ... View More

Article
Marketing & Communications
Brazilian Telenovela Brings Plight of the Amazon to Global Audiences
Brazilian Telenovela Brings Plight of the Amazon to Global Audiences
Published on August 7, 2019
About a 4 minute read

Aruanas (“Sentinels of Nature”) aims to raise awareness of the threats to the rainforest, indigenous communities and society at large, by bringing these threats closer to home. ... View More

Article
Consumer Behavior ChangeCircular EconomyMarketing & Communications
Brands Large and Small on Driving the Change They Wish to See in the World
Brands Large and Small on Driving the Change They Wish to See in the World
Published on June 5, 2019
About a 19 minute read

SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive chang... View More

Article
Organizational GovernanceMarketing & Communications
Q&A: Nat Geo on Its Mission to ‘Activate’ Global Citizens, Drive Change Through Stories
Q&A: Nat Geo on Its Mission to ‘Activate’ Global Citizens, Drive Change Through Stories
Published on May 31, 2019
About a 7 minute read

National Geographic’s efficacy lies at the nexus of science, entertainment and purpose. We spoke with CMO Jill Cress to learn how this ‘purpose-native’ media giant maximizes its impacts through strategic partnerships. ... View More

Article
Organizational GovernanceOrganizational GovernanceGlobal Partners
3 Lessons Learned from SB’19 Paris, Day 1
3 Lessons Learned from SB’19 Paris, Day 1
Published on April 24, 2019
About a 10 minute read

Across Europe, activists demanding more action on issues that matter have taken over the narrative. Tapping into business innovation to help change the world for the better is now firmly accepted as a crucial part of the puzzle. As speakers highlight... View More

Article
Organizational Governance
Community Buy-In: Turning Employees from Cynics to Storytellers
Community Buy-In: Turning Employees from Cynics to Storytellers
Published on April 18, 2019
About a 4 minute read

As increasing numbers of organisations make sustainability commitments, transparency around how they are progressing reiterates how hard it can be to turn ambitions into reality. There are many reasons for this; however, a common denominator for thos... View More

Article
Marketing & Communications
'Mdudu,' Political Correctness & Sustainable Storytelling
'Mdudu,' Political Correctness & Sustainable Storytelling
Published on April 12, 2019
About a 7 minute read

Doing good does not require everyone to be insufferably ‘good’; re-engineering narratives and characters to remove friction, discomfort, distaste — the inappropriate and the sometimes highly imperfect humanity of them — leaves a massive hole ... View More

Article
Marketing & Communications
How to Promote Your Sustainability Story on Social Media as a B2B Company
How to Promote Your Sustainability Story on Social Media as a B2B Company
Published on April 5, 2019
About a 5 minute read

Social media thrives on compelling storytelling, and chances are that your sustainability efforts have the capacity to pull on your audience’s heartstrings better than another post promoting your product or service. ... View More

Article
Marketing & Communications
Storytelling for Sustainability: How Opening Up Can Open a Whole New Frontier
Storytelling for Sustainability: How Opening Up Can Open a Whole New Frontier
Published on March 13, 2019
About a 8 minute read

Our community has made tremendous strides in building a better world, but if we leverage the combined power of people and data to build a better narrative, we can open up a whole new era of possibilities. We’ve got to put some soul in sustainabilit... View More

Article
Marketing & Communications
5 Cultural Shifts Brands Should Adapt to in 2019
5 Cultural Shifts Brands Should Adapt to in 2019
Published on March 11, 2019
About a 5 minute read

2018 marked some pretty major cultural changes, and that’s going to have effects on brand identity development. So, what cultural shifts do companies, effective brand managers and brand design agencies need to adapt to if they want to do well? ... View More

Article
Marketing & Communications
Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality
Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality
Published on March 8, 2019
About a 10 minute read

adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day. ... View More

Article
Marketing & CommunicationsCollaboration & Co-Creation
New Nat Geo, P&G Media Platform to ‘ACTIVATE’ Solutions to Global Issues
New Nat Geo, P&G Media Platform to ‘ACTIVATE’ Solutions to Global Issues
Published on February 11, 2019
About a 3 minute read

Nat Geo, P&G, Global Citizen launch storytelling partnership, documentary series to drive action around global challenges connected to extreme poverty ... View More

Article
Marketing & Communications
Was I Asleep During This Year’s Super Bowl?
Was I Asleep During This Year’s Super Bowl?
Published on February 5, 2019
About a 4 minute read

Quick laughs, bad jokes, celebrities — but very few with a message. ... View More

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