Assets About Storytelling
Found 626 assets. Page 10 of 32.
Q&A: How Rubicon Global Is Championing a Zero-Waste World
Founded in 2008, Atlanta-based Rubicon Global has become a worldwide leader in providing cloud-based waste and recycling solutions for customers in business, government and the nonprofit sectors. ... View More
Safe spaces for threatened species
The Earth is a wonderful place. But burning rainforests, melting glaciers and dying corals could wipe out nearly half of all plant and animal species in some of the world’s most naturally rich areas. We need to act now to protect animals and habita... View More
Your Stakeholders Are Listening, So What Are You Saying?
Understanding who your business affects and how they affect your business is key to long-term success. If you only focus on customers, you are falling way short. To truly take your business from local to national and on to global levels, you have to ... View More
Confessions of a Former Fast Fashion Executive
I have been an executive for large fashion companies most of my career. I held senior management positions in buying and production in Footwear and Accessories for multi-chain retailers. It was not clear to me at the time, but truth be told, I played... View More
Unifi's REPREVE® Named an Official Recycling Partner of the Wyndham Championship
The 79th annual Wyndham Championship just got a lot greener, thanks to a new partnership with Greensboro-based Unifi, Inc. (NYSE: UFI). The global textile manufacturer, which makes its REPREVE® performance fiber from recycled materials, including pl... View More
Can Lessons from the Slow Food Movement Fuel Slow Fashion?
Grocery stores, restaurants and coffee shops have wholeheartedly embraced the slow food movement, with phrases such as "certified organic," "fair-trade" and "all-natural" plastered across product packaging and menus. Whi... View More
It’s Global Tiger Day: But Where Are All the Wild Tigers, asks Heineken
3,890. That’s the number of wild tigers left in the world today. Compared to 100,000 wild tigers that roamed the earth just a century ago, the massive 96% decline is beyond startling. With illegal tiger trade, poaching and habitat loss threatening ... View More
Swarovski, UCLA Shine Light on Water Protection, Education in New Documentary
A new film, WATERSCHOOL, takes viewers on a journey with several young female students who live along six of the world’s major rivers — the Amazon, Mississippi, Danube, Nile, Ganges and Yangtze — to shine a light on the importance of safeguardi... View More
What Happens to Paper When it is Recycled?
The life cycle of recycled paper from recycling bin to final product ... View More
Introducing: The Bright Side of the Brand
The “brand purpose” bandwagon has become awfully crowded. And as more and more brands seek to capitalize on the opportunity to cast themselves in a more authentic, meaningful light, the language of “brand purpose” has become weak, watered dow... View More
Why My OBE Shows That the Greatest Sustainability Challenges Lie Ahead, Not Behind Us
On Thursday, June 14th, I will be with my closest family at Buckingham Palace, proudly receiving my OBE. For those outside the UK, this may not mean much (unless you’ve been watching “The Crown”), but the award is a public recognition of doing ... View More
Inspiring Consumers – and Companies – to Make Healthier Choices
Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights ... View More
Deep Time Walk: Helping Brands to Engage with the SDGs
The idea of the Deep Time Walk is simple but incredibly powerful: When dealing with the vast dimensions of time and space, we are often unable to grasp the magnitude quantitatively, just through studying the numbers. A Deep Time Walk allows us to wal... View More
Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers
Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship, according to the newly released 2018 Cone/Porter Novelli Purpose Study. Nearly eight in ten (79 percent) say they are more ... View More
SoulBuffalo Gets Execs Out from Behind Desks to See Their Impacts on the World
As we at Sustainable Brands — and anyone working to rectify the damage people have done to the planet — are well aware, it's all too easy to ignore pressing social and environmental issues if their effects can’t be seen or felt in our daily liv... View More
Nat Geo's 'Planet or Plastic?' Initiative Latest Attempt to Save the Oceans from Plastic
As the amount of single-use plastic in the world's oceans continues to grow, National Geographic is announcing a new, global commitment to tackle this pressing problem. On Wednesday, the media giant launched Planet or Plastic?, a multiyear initiative... View More
The Hundred People Behind Your Favorite Pair of Jeans
Have you ever stopped to think about how many people were involved in making the clothes you buy? Chances are you have heard about or read The Travels of a T-shirt in a Global Economy or listened to Planet Money’s piece on making a t-shirt. Both ar... View More
People Aren’t Saving the Planet. Corporations Are.
It’s official. Sustainability is mainstream. You probably already knew that. What you may not know is that Americans aren’t really changing their personal behaviors. They’re changing their buying behaviors. And that gives brands a new way to wi... View More
Jackie Chan Highlights Circular Economy ‘Green Hero’ Arthur Huang in New Documentary
On April 21st, at the Palace Cinema in Raffles City, Changning, Shanghai, I attended the premiere of the first of a three-part documentary series, “Jackie Chan’s Green Heroes” — a joint project by the action movie star, National Geographic Pa... View More
Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause
For decades, the ASPCA has been advocating for better breeding practices and adoption for dogs with campaigns that focused on educating the public on where pet store dogs come from. But over time, the influx of digital technology has completely trans... View More
