Assets About Storytelling

Found 631 assets. Page 10 of 32.

Article
Collaboration & Co-CreationCircular EconomyGlobal Partners
Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife
Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife
Published on September 29, 2018
About a 12 minute read

Last year, the Sustainable Brands community gathered around the world throughout the year to share insights on how they – and their customers – were “redefining the good life.” This year, the conversation has progressed from the ‘what’ to... View More

Article
Organizational GovernanceOrganizational Governance
Sixty South: How to Turn Sustainability into Business Growth
Sixty South: How to Turn Sustainability into Business Growth
Published on September 22, 2018
About a 5 minute read

Today’s consumers are increasingly concerned about the impact their purchasing decisions have on the planet. People want to know how products they buy affect social and environmental ecosystems, and are paying more money for and attention to health... View More

Article
Consumer Behavior Change
How One E-Waste Recycler Uses Education to Incentivize the Right Behaviors
How One E-Waste Recycler Uses Education to Incentivize the Right Behaviors
Published on September 12, 2018
About a 5 minute read

In the early days of my career, more years ago than I care to admit, I spent a good part of my time explaining to people what e-waste was, that it was hazardous and that it shouldn’t be landfilled. I’m pleased to report that those days are over. ... View More

Article
Community Updates
P&G's Gillette Venus and Regina King Celebrate Female Creativity and Its Contribution to the World
P&G's Gillette Venus and Regina King Celebrate Female Creativity and Its Contribution to the World
Published on September 6, 2018
About a 3 minute read

In the world of marketing, less than seven percent of directors are women.* Gillette Venus wants to help close that gap with the launch of the Her Shot campaign, a social experiment in storytelling and celebration of all the ways a female perspective... View More

Article
Marketing & CommunicationsMarketing & Communications
On 30th Anniversary of 'Just Do It,' Nike Puts Kaepernick Where Its Mouth Is
On 30th Anniversary of 'Just Do It,' Nike Puts Kaepernick Where Its Mouth Is
Published on September 5, 2018
About a 3 minute read

Nike’s 30th anniversary edition of its iconic “Just Do It” campaign, released this week, features embattled football star Colin Kaepernick, in a move practically designed to stir up controversy — but which ultimately aligns perfectly with Nik... View More

Article
Circular EconomyCircular Economy
Q&A: How Rubicon Global Is Championing a Zero-Waste World
Q&A: How Rubicon Global Is Championing a Zero-Waste World
Published on August 28, 2018
About a 6 minute read

Founded in 2008, Atlanta-based Rubicon Global has become a worldwide leader in providing cloud-based waste and recycling solutions for customers in business, government and the nonprofit sectors. ... View More

Article
Community Updates
Safe spaces for threatened species
Safe spaces for threatened species
Published on August 28, 2018
About a 2 minute read

The Earth is a wonderful place. But burning rainforests, melting glaciers and dying corals could wipe out nearly half of all plant and animal species in some of the world’s most naturally rich areas. We need to act now to protect animals and habita... View More

Article
Marketing & Communications
Your Stakeholders Are Listening, So What Are You Saying?
Your Stakeholders Are Listening, So What Are You Saying?
Published on August 22, 2018
About a 5 minute read

Understanding who your business affects and how they affect your business is key to long-term success. If you only focus on customers, you are falling way short. To truly take your business from local to national and on to global levels, you have to ... View More

Article
Innovation & TechnologyInnovation & Technology
Confessions of a Former Fast Fashion Executive
Confessions of a Former Fast Fashion Executive
Published on August 15, 2018
About a 4 minute read

I have been an executive for large fashion companies most of my career. I held senior management positions in buying and production in Footwear and Accessories for multi-chain retailers. It was not clear to me at the time, but truth be told, I played... View More

Article
Community Updates
Unifi's REPREVE® Named an Official Recycling Partner of the Wyndham Championship
Unifi's REPREVE® Named an Official Recycling Partner of the Wyndham Championship
Published on August 13, 2018
About a 3 minute read

The 79th annual Wyndham Championship just got a lot greener, thanks to a new partnership with Greensboro-based Unifi, Inc. (NYSE: UFI). The global textile manufacturer, which makes its REPREVE® performance fiber from recycled materials, including pl... View More

Article
Materials & PackagingMaterials & Packaging
Can Lessons from the Slow Food Movement Fuel Slow Fashion?
Can Lessons from the Slow Food Movement Fuel Slow Fashion?
Published on August 7, 2018
About a 6 minute read

Grocery stores, restaurants and coffee shops have wholeheartedly embraced the slow food movement, with phrases such as "certified organic," "fair-trade" and "all-natural" plastered across product packaging and menus. Whi... View More

Article
Community Updates
It’s Global Tiger Day: But Where Are All the Wild Tigers, asks Heineken
It’s Global Tiger Day: But Where Are All the Wild Tigers, asks Heineken
Published on July 29, 2018
About a 2 minute read

3,890. That’s the number of wild tigers left in the world today. Compared to 100,000 wild tigers that roamed the earth just a century ago, the massive 96% decline is beyond startling. With illegal tiger trade, poaching and habitat loss threatening ... View More

Article
Marketing & Communications
Swarovski, UCLA Shine Light on Water Protection, Education in New Documentary
Swarovski, UCLA Shine Light on Water Protection, Education in New Documentary
Published on July 25, 2018
About a 3 minute read

A new film, WATERSCHOOL, takes viewers on a journey with several young female students who live along six of the world’s major rivers — the Amazon, Mississippi, Danube, Nile, Ganges and Yangtze — to shine a light on the importance of safeguardi... View More

Article
Community Updates
What Happens to Paper When it is Recycled?
What Happens to Paper When it is Recycled?
Published on July 18, 2018
About a 2 minute read

The life cycle of recycled paper from recycling bin to final product ... View More

Article
Organizational GovernanceOrganizational Governance
Introducing: The Bright Side of the Brand
Introducing: The Bright Side of the Brand
Published on June 25, 2018
About a 5 minute read

The “brand purpose” bandwagon has become awfully crowded. And as more and more brands seek to capitalize on the opportunity to cast themselves in a more authentic, meaningful light, the language of “brand purpose” has become weak, watered dow... View More

Article
Organizational Governance
Why My OBE Shows That the Greatest Sustainability Challenges Lie Ahead, Not Behind Us
Why My OBE Shows That the Greatest Sustainability Challenges Lie Ahead, Not Behind Us
Published on June 13, 2018
About a 5 minute read

On Thursday, June 14th, I will be with my closest family at Buckingham Palace, proudly receiving my OBE. For those outside the UK, this may not mean much (unless you’ve been watching “The Crown”), but the award is a public recognition of doing ... View More

Article
Consumer Behavior Change
Inspiring Consumers – and Companies – to Make Healthier Choices
Inspiring Consumers – and Companies – to Make Healthier Choices
Published on June 12, 2018
About a 10 minute read

Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights ... View More

Article
Marketing & CommunicationsMarketing & Communications
Deep Time Walk: Helping Brands to Engage with the SDGs
Deep Time Walk: Helping Brands to Engage with the SDGs
Published on June 1, 2018
About a 4 minute read

The idea of the Deep Time Walk is simple but incredibly powerful: When dealing with the vast dimensions of time and space, we are often unable to grasp the magnitude quantitatively, just through studying the numbers. A Deep Time Walk allows us to wal... View More

Article
Marketing & CommunicationsMarketing & Communications
Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers
Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers
Published on May 30, 2018
About a 5 minute read

Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship, according to the newly released 2018 Cone/Porter Novelli Purpose Study. Nearly eight in ten (79 percent) say they are more ... View More

Article
Organizational Governance
SoulBuffalo Gets Execs Out from Behind Desks to See Their Impacts on the World
SoulBuffalo Gets Execs Out from Behind Desks to See Their Impacts on the World
Published on May 17, 2018
About a 5 minute read

As we at Sustainable Brands — and anyone working to rectify the damage people have done to the planet — are well aware, it's all too easy to ignore pressing social and environmental issues if their effects can’t be seen or felt in our daily liv... View More

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