Assets About Storytelling

Found 631 assets. Page 11 of 32.

Article
Marketing & CommunicationsMarketing & Communications
Nat Geo's 'Planet or Plastic?' Initiative Latest Attempt to Save the Oceans from Plastic
Nat Geo's 'Planet or Plastic?' Initiative Latest Attempt to Save the Oceans from Plastic
Published on May 16, 2018
About a 7 minute read

As the amount of single-use plastic in the world's oceans continues to grow, National Geographic is announcing a new, global commitment to tackle this pressing problem. On Wednesday, the media giant launched Planet or Plastic?, a multiyear initiative... View More

Article
Supply Chain
The Hundred People Behind Your Favorite Pair of Jeans
The Hundred People Behind Your Favorite Pair of Jeans
Published on May 9, 2018
About a 6 minute read

Have you ever stopped to think about how many people were involved in making the clothes you buy? Chances are you have heard about or read The Travels of a T-shirt in a Global Economy or listened to Planet Money’s piece on making a t-shirt. Both ar... View More

Article
Organizational GovernanceOrganizational Governance
People Aren’t Saving the Planet. Corporations Are.
People Aren’t Saving the Planet. Corporations Are.
Published on May 7, 2018
About a 3 minute read

It’s official. Sustainability is mainstream. You probably already knew that. What you may not know is that Americans aren’t really changing their personal behaviors. They’re changing their buying behaviors. And that gives brands a new way to wi... View More

Article
Circular EconomyCircular Economy
Jackie Chan Highlights Circular Economy ‘Green Hero’ Arthur Huang in New Documentary
Jackie Chan Highlights Circular Economy ‘Green Hero’ Arthur Huang in New Documentary
Published on May 1, 2018
About a 3 minute read

On April 21st, at the Palace Cinema in Raffles City, Changning, Shanghai, I attended the premiere of the first of a three-part documentary series, “Jackie Chan’s Green Heroes” — a joint project by the action movie star, National Geographic Pa... View More

Article
Marketing & CommunicationsMarketing & Communications
Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause
Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause
Published on April 27, 2018
About a 4 minute read

For decades, the ASPCA has been advocating for better breeding practices and adoption for dogs with campaigns that focused on educating the public on where pet store dogs come from. But over time, the influx of digital technology has completely trans... View More

Article
Consumer Behavior Change
Diageo VR Series Gives Consumers First-Person Perspective on Dangers of Binge Drinking
Diageo VR Series Gives Consumers First-Person Perspective on Dangers of Binge Drinking
Published on April 26, 2018
About a 4 minute read

A night of celebration for a friend moving for a new job turns to tragedy in a new virtual reality (VR) experience from Diageo about the dangers of binge drinking. In a follow-up to 2016's "Decisions," which placed viewers in the front seat... View More

Article
Circular EconomyCircular Economy
‘Closing the Loop’ Doc Stresses Imperative for Circular Revolution, Shares Success Stories
‘Closing the Loop’ Doc Stresses Imperative for Circular Revolution, Shares Success Stories
Published on April 19, 2018
About a 5 minute read

Going “circular” refers to the change from our current take-make-waste linear economy to a borrow-use-return circular economy, also known under the banners of ‘zero-waste’ and ‘cradle-to-cradle.’ The concept has sparked a movement among c... View More

Article
Marketing & CommunicationsMarketing & Communications
Beautiful Then, #TooLatergram Now: Photos Compare Former Glory to Current Reality
Beautiful Then, #TooLatergram Now: Photos Compare Former Glory to Current Reality
Published on April 10, 2018
About a 2 minute read

Is there any better platform than Instagram to turn the jealousy of wanderlust into environmental awareness? Followers scroll through the feeds of travel influencers, admiring the photos of scenic destinations and express their enjoyment with a 'like... View More

Article
Organizational Governance
3 Things CEOs Must Understand When Pivoting to Purpose
3 Things CEOs Must Understand When Pivoting to Purpose
Published on April 2, 2018
About a 3 minute read

Dear CEO, I know it’s lonely at the top. Each day you contend with a boiling stew of global competition, digital transformation, labor issues and challenging board members, to name a few. You walk this tightrope while hewing to a notion of sharehol... View More

Article
Organizational GovernanceOrganizational Governance
Business Has Never Been More Critical in Advancing Gender Equality
Business Has Never Been More Critical in Advancing Gender Equality
Published on March 30, 2018
About a 5 minute read

The adage, “behind every great man, there is a great woman,” has officially — and irretrievably — been relegated to the history books. In its place comes the understanding that behind every woman is a powerful and growing network of women who... View More

Article
Innovation & TechnologyInnovation & Technology
Middle School Students Are Saving Rainforests Using Old Smartphones
Middle School Students Are Saving Rainforests Using Old Smartphones
Published on March 26, 2018
About a 3 minute read

Hundreds of students from Los Angeles STEM programs will participate in one of the largest student-driven programs ever launched to protect the world’s rainforests. Rainforest Connection’s “Planet Guardians” program will guide middle schooler... View More

Article
Marketing & Communications
Canopy Sheds Light on Link Between Fashion, Rainforests in New Short Film
Canopy Sheds Light on Link Between Fashion, Rainforests in New Short Film
Published on March 21, 2018
About a 3 minute read

While textile waste and human rights are often the focus of conversations surrounding sustainability in the fashion industry, most consumers remain unaware of the sector’s impact on forests and the wildlife and communities that rely on them. In a b... View More

Article
Marketing & Communications
P&G, Nat Geo Shed Light on Global Water Crisis in New Documentary
P&G, Nat Geo Shed Light on Global Water Crisis in New Documentary
Published on March 20, 2018
About a 3 minute read

One in 10 people around the world lacks access to clean drinking water, yet the majority of US consumers are unaware of the extent of the global water crisis, new research from Procter & Gamble (P&G) shows. ... View More

Article
Member Spotlight: Paulette Frank from Johnson & Johnson shares why healthy people need a healthy planet and what that means for businesses
Member Spotlight: Paulette Frank from Johnson & Johnson shares why healthy people need a healthy planet and what that means for businesses
Published on March 19, 2018
About a 4 minute read

Paulette Frank, vice president, EHS and sustainability at Johnson & Johnson, sat down with us recently to discuss her inspiration for tackling issues related to human and environmental health. Keep reading to discover why Paulette enjoys palm rea... View More

Article
Marketing & CommunicationsMarketing & Communications
What I Learned from 14 Years of Shooting ‘Images from a Warming Planet’
What I Learned from 14 Years of Shooting ‘Images from a Warming Planet’
Published on March 13, 2018
About a 7 minute read

Over the past fourteen years, photographer Ashley Cooper amassed the world’s single largest collection of images documenting the impacts of climate change and renewable energy projects around the world, which have just been published in a book enti... View More

Article
Marketing & Communications
Trending: Int'l Women's Day Spawns Host of Social Impact Partnerships, Films, Campaigns
Trending: Int'l Women's Day Spawns Host of Social Impact Partnerships, Films, Campaigns
Published on March 8, 2018
About a 7 minute read

At a moment when the world is beginning to more fully acknowledge the power and voice of women, big name brands and organizations are using their influence — and some creative marketing — to shed light on issues such as the gender pay gap and the... View More

Article
Marketing & CommunicationsMarketing & Communications
Air New Zealand Sheds Light on Climate Change in New Safety Video
Air New Zealand Sheds Light on Climate Change in New Safety Video
Published on March 8, 2018
About a 3 minute read

Air New Zealand has uncovered a unique way to use its global reach to spark a conversation around climate change. In partnership with Antarctica New Zealand and the New Zealand Antarctic Research Institute, the airline has created a new safety video ... View More

Article
Member Spotlight: Cathy Combs discusses Eastman’s collaborative spirit, her love of nature, and finding her tribe at SB
Member Spotlight: Cathy Combs discusses Eastman’s collaborative spirit, her love of nature, and finding her tribe at SB
Published on March 7, 2018
About a 5 minute read

Cathy Combs, director of sustainability at Eastman, shares why Eastman invests in social initiatives to drive business value. Cathy also explains how FOMO (fear of missing out) influenced her 30-year career at Eastman and how she eventually found her... View More

Article
Community Updates
UNICEF Honors Kimberly-Clark With 2018 Children First Award
UNICEF Honors Kimberly-Clark With 2018 Children First Award
Published on March 6, 2018
About a 2 minute read

UNICEF USA has recognized Kimberly-Clark with the 2018 Children First Award for its ongoing efforts to raise awareness and funding for the global aid organization, and its collaboration with UNICEF on innovative projects to improve children’s healt... View More

Article
Circular EconomyCircular Economy
Coke, Dow, Kimberly-Clark Join Coalition to Tackle Ocean Plastics in SE Asia
Coke, Dow, Kimberly-Clark Join Coalition to Tackle Ocean Plastics in SE Asia
Published on March 6, 2018
About a 3 minute read

Corporate action to tackle the mounting problem of ocean plastics is on the rise with new commitments and cross-industry initiatives cropping up regularly. ... View More

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