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Maersk Line has traditionally not been known for its sustainability efforts. Why? Well, because the company used to have a habit of hardly communicating anything externally. Previously, there had been little perceived need for communicating — and t... View More
William McDonough & Michael Braungart’s newest book, The Upcycle: Beyond Sustainability — Designing for Abundance, is an updated version of their manifesto Cradle to Cradle, published over a decade ago. The Upcycle goes one step beyond the t ... View More
Each week leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 5th, where the runner-up will be decided via live online public vote at SB '13, we will feature an article on one of our SBIO semi-finalists. This week, we re-introd... View More
No matter how often it happens, when a new idea or insight opens up entirely new pathways and possibilities in our minds, there’s always a sense of exhilaration. ... View More
If all the world’s a stage, according to Bill Shakespeare, then one needs to look no further than the c-suite for some of its highest drama. A new, fairly misunderstood protagonist has entered this mercurial world where survival typically goes to t... View More
Calling all designers and innovators! Beginning in May 2013, Sustainable Brands will publish a new “Issues in Focus” editorial package highlighting breakthroughs in sustainable packaging design. ... View More
"How will it deliver value?" is a commonly heard response to a proposal for a new sustainability communications campaign.Behind this innocent little phrase is a dangerous assumption that sustainability communications is a separate strand of... View More
“The world is not made of atoms, it’s made of stories.” — Muriel Rukeyser ... View More
This post first appeared on Realized Worth on February 11, 2013. ... View More
SAP AG today announced the SAP Integrated Report 2012, its first report that brings together the information usually shared in an annual report with the information normally contained in a sustainability report. ... View More
How many times have you finished a meal at a restaurant and felt guilty about the amount of food left on the table? So, in order to ease your mind about the waste of food, you take your leftovers home with honest intentions of eating it later. Fast-f... View More
To prepare for this year's Sustainable Brands Innovation Open (SBIO) competition, we're catching up with some of our favorite entrepreneurial ventures from competitions past ... ... View More
People like to stand out. People like to blend in. Once you understand that oxymoron, you’ll be in a much better position to build a sustainable brand. ... View More
As a seasoned green marketing professional (she literally wrote the books on it), Jacquie Ottman has made a name for herself working with companies to develop and market sustainable products sustainably. ... View More
Calling all innovators and implementers! Beginning in February 2013, Sustainable Brands will be publishing a new “Issues in Focus” editorial package, including daily features, interviews and case studies on how businesses are “Striving for Net ... View More
Ramon Arratia is a sustainability director with 13 years' experience in corporate positions at companies such as Vodafone, Ericsson and, currently, Interface. ... View More
What is your organization’s most important asset? CEOs often respond that the organization’s people are its greatest asset. But if this is true, where are people accounted for in the financial statements? Today, people are generally classified as... View More
Rhode Island is a small state with big challenges - high unemployment, declining income and limited choices…. but a group of Rhode Island business thought leaders and consultants in collaboration with the Rhode Island State Society of CPAs and the ... View More
2011 has been a rough year for leaders. Popular revolutions toppled dictators in Egypt, Tunisia, and Libya; the Occupy movement attacked corporate leaders who led us into recession; Europeans tossed government after government; and Americans watched... View More