Assets About Storytelling

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Article
Community Updates
My Experience Working and Living Openly Gay in AT&T’s Proud, Award-winning Workplace
My Experience Working and Living Openly Gay in AT&T’s Proud, Award-winning Workplace
Published on November 19, 2014
About a 2 minute read

By: Scott Sapperstein As an openly gay general manager at AT&T, I experience AT&T’s commitment to equality and inclusion firsthand; my story as an employee is special because it is unremarkable. From the day I joined AT&T 13 years ago, ... View More

Article
Marketing & CommunicationsMarketing & Communications
Why Business Leaders in the UK Are Advocating for Improving Working Conditions
Why Business Leaders in the UK Are Advocating for Improving Working Conditions
Published on November 19, 2014
About a 5 minute read

This is the second in a series on Lobbying for Good. ... View More

Article
Organizational GovernanceOrganizational Governance
Unleash the Radical Intrapreneurs!
Unleash the Radical Intrapreneurs!
Published on November 7, 2014
About a 11 minute read

John Meynard Keynes once said: “Practical men, who believe themselves to be quite exempt from any intellectual influence, are usually the slaves of some defunct economist.” I think most business leaders would scoff at the idea that an economist g... View More

Article
Innovation & TechnologyInnovation & Technology
Speakers Reimagine Business Models, Stakeholder Engagement, Product Sustainability on #SB14London Day 2
Speakers Reimagine Business Models, Stakeholder Engagement, Product Sustainability on #SB14London Day 2
Published on November 5, 2014
About a 7 minute read

In her opening address Tuesday at SB ’14 London, Sustainable Brands founder KoAnn Skrzyniarz confronted the audience with a challenge: Reimagine what an economy might look like if it was based on trust.“The big root of the conversation we’ve be... View More

Article
Nine Insights and Nine Themes from #SB14London, Morning 2
Nine Insights and Nine Themes from #SB14London, Morning 2
Published on November 4, 2014
About a 2 minute read

The first morning of SB London featured some excellent speakers and stories, from Lyf Shoes’ Aly Khalifa to Michael Dickstein from Heineken to B&Q’s Chris Moss. Between them, this brilliant lineup delivered some great insights, accompanied by... View More

Article
Organizational GovernanceOrganizational Governance
#SB14London: How Holonomic Thinking Can Help Us Upgrade Our Leadership Skills for the New Economy
#SB14London: How Holonomic Thinking Can Help Us Upgrade Our Leadership Skills for the New Economy
Published on November 4, 2014
About a 5 minute read

On the way into this workshop, I overheard a remark that this was a novel session, and involved working with clay … this turned out to be absolutely true, but more on that later.Simon Robinson and Maria Moraes Robinson are the co-authors of Holonom... View More

Article
Circular EconomyCircular Economy
Discounting the Discount Rate: How Can We Value a Sustainable Future?
Discounting the Discount Rate: How Can We Value a Sustainable Future?
Published on October 10, 2014
About a 7 minute read

“We are made wise not by the recollection of our past, but by the responsibility for our future.”— George Bernard ShawA bird in the hand…We know that a bird in the hand is worth two in the bush. The adage works well, and it makes sense for a ... View More

Article
New MetricsMarketing & Communications
J&J, HP, Kaiser Discuss Effective Metrics, Messaging in Push for Sustainability in Healthcare
J&J, HP, Kaiser Discuss Effective Metrics, Messaging in Push for Sustainability in Healthcare
Published on October 10, 2014
About a 5 minute read

On Wednesday, I had the pleasure to attend Metrics that Matter, Messages that Motivate — Making the Right Case for Sustainability in Healthcare, an event hosted by The Wharton Initiative for Global Environmental Leadership (Wharton IGEL) and Johnso... View More

Article
Innovation & TechnologyInnovation & Technology
Startup Setting Out to Make Fashion Industry Transparent, 'Just'
Startup Setting Out to Make Fashion Industry Transparent, 'Just'
Published on September 30, 2014
About a 4 minute read

The deadly collapse of the Rana Plaza textile factory in Bangladesh in April 2013 was a tragic, overdue wake-up call to the fashion industry — not only to take action to ensure the safety of workers throughout their value chains, but also to illust... View More

Article
New Metrics
#NewMetrics '14: TD Bank, Intel, CA Technologies, WeSpire Share Employee Impact Case Studies
#NewMetrics '14: TD Bank, Intel, CA Technologies, WeSpire Share Employee Impact Case Studies
Published on September 28, 2014
About a 4 minute read

Rounding out the final afternoon of Sustainable Brands’ New Metrics ‘14, Susan Hunt Stevens, founder & CEO of WeSpire, led a candid, data-rich conversation with representatives from TD Bank, Intel and CA Technologies about their employee enga... View More

Article
New Metrics
#NewMetrics '14 Panel Explores Data-Derived Solutions to Top Global Supply Chain Risks
#NewMetrics '14 Panel Explores Data-Derived Solutions to Top Global Supply Chain Risks
Published on September 27, 2014
About a 4 minute read

It’s Friday afternoon at New Metrics ’14, and next on the agenda is a workshop offering data-based insights and recommendations on top global supply chains risks from specialists in the field.The conversation was co-led by Andrew Savini, Manager ... View More

Article
New Metrics
2-Part #NewMetrics '14 Panel Shines Light on Sustainability Context in Practice
2-Part #NewMetrics '14 Panel Shines Light on Sustainability Context in Practice
Published on September 27, 2014
About a 6 minute read

A two-part session on Thursday afternoon explored sustainability context through examining the evolution of corporate sustainability goals, and case studies from leading companies proactively applying it to their goal-setting processes.First, Sustain... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
Almost 400,000 Fill NYC Streets to Drive Home the Need for Climate Action
Almost 400,000 Fill NYC Streets to Drive Home the Need for Climate Action
Published on September 22, 2014
About a 5 minute read

Almost 400,000 people turned out in NYC yesterday for the US edition of the People's Climate March, the largest protest in the history of the issue, joined by more than 2,000 events in 166 countries worldwide.The streets began to fill up about 10:30a... View More

Article
Community Updates
MIT Sloan MBA program draws highest female percentage in school history
MIT Sloan MBA program draws highest female percentage in school history
Published on September 18, 2014
About a 4 minute read

Women seek to make all business sectors more “female friendly”New MIT Sloan students at orientation in August They comprise the highest ever female percentage of an entering MBA class at MIT Sloan, but some of the women now beginning their studi... View More

Article
Community Updates
MIT Sloan expert on why paternity leave matters
MIT Sloan expert on why paternity leave matters
Published on September 16, 2014
About a 3 minute read

Getting away from the cult of motherhood: Why paternity leave is so important — Lotte Bailyn Sports radio isn’t a typical venue for impassioned debate on work-family issues and employment policy. But recently when Daniel Murphy took three days ... View More

Article
10 *Firsts* Coming Up at #NewMetrics '14
10 *Firsts* Coming Up at #NewMetrics '14
Published on September 12, 2014
About a 7 minute read

As we get closer to my personal favorite among the growing list of Sustainable Brands events — New Metrics, this year in collaboration with the MIT Sloan School of Management — I am finding it hard not to engage complete strangers on the street i... View More

Article
Marketing & CommunicationsMarketing & Communications
'PUMP': The Film Setting Out to 'Change Your Attitude About Fuel Forever'
'PUMP': The Film Setting Out to 'Change Your Attitude About Fuel Forever'
Published on September 11, 2014
About a 3 minute read

A provocative new documentary called PUMP, produced by Submarine Deluxe, in association with Fuel Freedom Foundation and iDeal Film Partners, is opening in limited release next week.Directed by Joshua Tickell and Rebecca Harrell Tickell, and narrated... View More

Article
Circular EconomyCircular Economy
Klein: Capitalism Is Unsustainable and Driving Climate Disaster
Klein: Capitalism Is Unsustainable and Driving Climate Disaster
Published on September 10, 2014
About a 4 minute read

In her new book, This Changes Everything: Capitalism vs. the Climate (due in stores September 16), author and social activist Naomi Klein espouses that capitalism, rather than carbon, is the core issue and key driver in imminent climate disaster. Kle... View More

Article
Scott Brand Launches Tube-Free Toilet Paper, Invites People to #TossTheTube
Scott Brand Launches Tube-Free Toilet Paper, Invites People to #TossTheTube
Published on September 1, 2014
About a 4 minute read

Imagine filling the Empire State Building with used toilet roll tubes. Then fill it again. Every year, globally, we throw away 17 billion toilet roll tubes — enough to fill the Empire State Building twice. It’s a scale of waste that consumers fin... View More

Article
Marketing & CommunicationsMarketing & Communications
Can Chipotle Learn About Food Integrity from McDonald's?
Can Chipotle Learn About Food Integrity from McDonald's?
Published on July 23, 2014
About a 4 minute read

McDonald’s Canada’s experience is evidence that social media is pushing transparency mainstream, and that for them the risks have been worth the rewards of increased customer trust. ... View More

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