Assets About Storytelling
Found 626 assets. Page 25 of 32.
#SB14London: How Holonomic Thinking Can Help Us Upgrade Our Leadership Skills for the New Economy
On the way into this workshop, I overheard a remark that this was a novel session, and involved working with clay … this turned out to be absolutely true, but more on that later.Simon Robinson and Maria Moraes Robinson are the co-authors of Holonom... View More
Discounting the Discount Rate: How Can We Value a Sustainable Future?
“We are made wise not by the recollection of our past, but by the responsibility for our future.”— George Bernard ShawA bird in the hand…We know that a bird in the hand is worth two in the bush. The adage works well, and it makes sense for a ... View More
J&J, HP, Kaiser Discuss Effective Metrics, Messaging in Push for Sustainability in Healthcare
On Wednesday, I had the pleasure to attend Metrics that Matter, Messages that Motivate — Making the Right Case for Sustainability in Healthcare, an event hosted by The Wharton Initiative for Global Environmental Leadership (Wharton IGEL) and Johnso... View More
Startup Setting Out to Make Fashion Industry Transparent, 'Just'
The deadly collapse of the Rana Plaza textile factory in Bangladesh in April 2013 was a tragic, overdue wake-up call to the fashion industry — not only to take action to ensure the safety of workers throughout their value chains, but also to illust... View More
#NewMetrics '14: TD Bank, Intel, CA Technologies, WeSpire Share Employee Impact Case Studies
Rounding out the final afternoon of Sustainable Brands’ New Metrics ‘14, Susan Hunt Stevens, founder & CEO of WeSpire, led a candid, data-rich conversation with representatives from TD Bank, Intel and CA Technologies about their employee enga... View More
#NewMetrics '14 Panel Explores Data-Derived Solutions to Top Global Supply Chain Risks
It’s Friday afternoon at New Metrics ’14, and next on the agenda is a workshop offering data-based insights and recommendations on top global supply chains risks from specialists in the field.The conversation was co-led by Andrew Savini, Manager ... View More
2-Part #NewMetrics '14 Panel Shines Light on Sustainability Context in Practice
A two-part session on Thursday afternoon explored sustainability context through examining the evolution of corporate sustainability goals, and case studies from leading companies proactively applying it to their goal-setting processes.First, Sustain... View More
Almost 400,000 Fill NYC Streets to Drive Home the Need for Climate Action
Almost 400,000 people turned out in NYC yesterday for the US edition of the People's Climate March, the largest protest in the history of the issue, joined by more than 2,000 events in 166 countries worldwide.The streets began to fill up about 10:30a... View More
MIT Sloan MBA program draws highest female percentage in school history
Women seek to make all business sectors more “female friendly”New MIT Sloan students at orientation in August They comprise the highest ever female percentage of an entering MBA class at MIT Sloan, but some of the women now beginning their studi... View More
MIT Sloan expert on why paternity leave matters
Getting away from the cult of motherhood: Why paternity leave is so important — Lotte Bailyn Sports radio isn’t a typical venue for impassioned debate on work-family issues and employment policy. But recently when Daniel Murphy took three days ... View More
10 *Firsts* Coming Up at #NewMetrics '14
As we get closer to my personal favorite among the growing list of Sustainable Brands events — New Metrics, this year in collaboration with the MIT Sloan School of Management — I am finding it hard not to engage complete strangers on the street i... View More
'PUMP': The Film Setting Out to 'Change Your Attitude About Fuel Forever'
A provocative new documentary called PUMP, produced by Submarine Deluxe, in association with Fuel Freedom Foundation and iDeal Film Partners, is opening in limited release next week.Directed by Joshua Tickell and Rebecca Harrell Tickell, and narrated... View More
Klein: Capitalism Is Unsustainable and Driving Climate Disaster
In her new book, This Changes Everything: Capitalism vs. the Climate (due in stores September 16), author and social activist Naomi Klein espouses that capitalism, rather than carbon, is the core issue and key driver in imminent climate disaster. Kle... View More
Scott Brand Launches Tube-Free Toilet Paper, Invites People to #TossTheTube
Imagine filling the Empire State Building with used toilet roll tubes. Then fill it again. Every year, globally, we throw away 17 billion toilet roll tubes — enough to fill the Empire State Building twice. It’s a scale of waste that consumers fin... View More
Can Chipotle Learn About Food Integrity from McDonald's?
McDonald’s Canada’s experience is evidence that social media is pushing transparency mainstream, and that for them the risks have been worth the rewards of increased customer trust. ... View More
Greenpeace Ramps Up LEGO Campaign with Emotional Video
Greenpeace continued its campaign against LEGO on Tuesday with the release of a dramatic video, called “Everything Is NOT Awesome,” aimed at further illustrating the reasons the toy company should sever its ties with Shell, which Greenpeace conte... View More
How to Communicate Effectively with Young Consumers (Or, Lessons from 'Funny or Die')
When an irreverent spoof video can increase web traffic to the Affordable Care Act website by 40% in less than a day, understanding why can help your brand better communicate with young consumers. ... View More
SAP to Offer Free Online Course, “Sustainability and Business Innovation”
SAP embarked on a more sustainable business strategy five years ago. Along the way, we’ve learned a lot of lessons from customers, thought leaders and employees alike. To share those lessons with you, we’ve built a free, online course — commonl... View More
How O2's Think Big Program Has Delivered £3.8 Million in Business Benefits
Last year, I posted a blog on 2degrees about the Think Big program, and how we have helped people from across our business (Telefonica UK, O2 and partners) to get involved with Think Big, directly delivering sustainability benefits. ... View More
Storytelling and Data: Using Two Sides of the Brain Is Better Than One
In nine earlier parts of this series, we discussed 19 pitfalls in the sustainable business metrics field. (Find the first 7 articles here and the last two here.) ... View More
